ISSN(Print): 2708-2105 - ISSN(Online): 2709-9458 - ISSN-L: 2708-2105

A Media Framing Analysis of Political-Military Narrative on Pakistan's Military Operation Zarb-E-Azb

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The language, structure and undertone using which the media frame an issue influence, formulate public opinion. A manifestation of this is the largest - in scale, intensity and impactmilitary operation conducted by the Pakistan army since the country’s explicit involvement in the global war on terror. “Zarb-e-Azb (ZeB)”, Pakistan Military’s flagship operation against militant outfits operating predominantly from erstwhile Federally Administered Tribal Areas, (FATA) was launched in June, 2014. The initial successes of the operation could be attributed to the whole-of-the-nation approach deployed by the Pakistan army reflecting a national consensus to extricate terrorism. Media is a strong driver of public opinion and ZeB could prove to be ineffective without public consensus and support. Therefore, any understanding of the causal effects of ZeB’s outcomes must begin from an analysis of the media frames, developed through opinion making in print journalism, that have done to form, or in certain cases unformed, a certain public opinion.


1-Saima Gul
Lecturer, Department of International Relations, University of Peshawar, KP, Pakistan.

2-Shamaila Farooq
Ph.D, Department of International Relations, University of Peshawar, KP, Pakistan.

3-Shahid Ahmed Afridi
Assistant Professor, National Defence University, Islamabad, Pakistan.


Media framing analysis, Operation Zarb-e-Azb, National Action Plan, Inter Services Public Relations. National Counter Terrorism Authority, Financial Action Task Force, Raad-Al-Fasad

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published: Mar 2020

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