Abstract
The language, structure and undertone using which the
media frame an issue influence, formulate public opinion. A
manifestation of this is the largest - in scale, intensity and impactmilitary operation conducted by the Pakistan army since the country’s
explicit involvement in the global war on terror. “Zarb-e-Azb (ZeB)”,
Pakistan Military’s flagship operation against militant outfits
operating predominantly from erstwhile Federally Administered
Tribal Areas, (FATA) was launched in June, 2014. The initial
successes of the operation could be attributed to the whole-of-the-nation
approach deployed by the Pakistan army reflecting a national
consensus to extricate terrorism. Media is a strong driver of public
opinion and ZeB could prove to be ineffective without public
consensus and support. Therefore, any understanding of the causal
effects of ZeB’s outcomes must begin from an analysis of the media
frames, developed through opinion making in print journalism, that
have done to form, or in certain cases unformed, a certain public
opinion.
Authors
1-Saima GulLecturer, Department of International Relations, University of Peshawar, KP, Pakistan.2-Shamaila FarooqPh.D, Department of International Relations, University of Peshawar, KP, Pakistan.3-Shahid Ahmed AfridiAssistant Professor, National Defence University, Islamabad, Pakistan.
Keywords
Media framing analysis, Operation Zarb-e-Azb, National Action Plan, Inter Services Public Relations. National Counter Terrorism Authority, Financial Action Task Force, Raad-Al-Fasad
DOI Number
10.31703/gmcr.2020(V-I).05
Page Nos
52-67
Volume & Issue
V - I