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A MEDIA FRAMING ANALYSIS OF POLITICAL MILITARY NARRATIVE ON PAKISTANS MILITARY OPERATION ZARB E AZB

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05 Pages : 52-67

http://dx.doi.org/10.31703/gmcr.2020(V-I).05      10.31703/gmcr.2020(V-I).05      Published : Mar 2020

A Media Framing Analysis of Political-Military Narrative on Pakistan's Military Operation Zarb-E-Azb

Abstract

    The language, structure and undertone using which the media frame an issue influence, formulate public opinion. A manifestation of this is the largest - in scale, intensity and impactmilitary operation conducted by the Pakistan army since the country's explicit involvement in the global war on terror. "Zarb-e-Azb (ZeB)", Pakistan Military's flagship operation against militant outfits operating predominantly from erstwhile Federally Administered Tribal Areas, (FATA) was launched in June, 2014. The initial successes of the operation could be attributed to the whole-of-the-nation approach deployed by the Pakistan army reflecting a national consensus to extricate terrorism. Media is a strong driver of public opinion and ZeB could prove to be ineffective without public consensus and support. Therefore, any understanding of the causal effects of ZeB's outcomes must begin from an analysis of the media frames, developed through opinion making in print journalism, that have done to form, or in certain cases unformed, a certain public opinion.

    Media framing analysis, Operation Zarb-e-Azb, National Action Plan, Inter Services Public Relations. National Counter Terrorism Authority, Financial Action Task Force, Raad-Al-Fasad

    (1) Saima Gul
    Lecturer, Department of International Relations, University of Peshawar, KP, Pakistan.
    (2) Shamaila Farooq
    Ph.D, Department of International Relations, University of Peshawar, KP, Pakistan.
    (3) Shahid Ahmed Afridi
    Assistant Professor, National Defence University, Islamabad, Pakistan.
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Cite this article

APA

    APA : Gul, S., Farooq, S., & Afridi, S. A. (2020). A Media Framing Analysis of Political-Military Narrative on Pakistan's Military Operation Zarb-E-Azb. Global Mass Communication Review, V(I), 52-67. https://doi.org/10.31703/gmcr.2020(V-I).05

CHICAGO

    CHICAGO : Gul, Saima, Shamaila Farooq, and Shahid Ahmed Afridi. 2020. "A Media Framing Analysis of Political-Military Narrative on Pakistan's Military Operation Zarb-E-Azb." Global Mass Communication Review, V (I): 52-67 doi: 10.31703/gmcr.2020(V-I).05

HARVARD

    HARVARD : GUL, S., FAROOQ, S. & AFRIDI, S. A. 2020. A Media Framing Analysis of Political-Military Narrative on Pakistan's Military Operation Zarb-E-Azb. Global Mass Communication Review, V, 52-67.

MHRA

    MHRA : Gul, Saima, Shamaila Farooq, and Shahid Ahmed Afridi. 2020. "A Media Framing Analysis of Political-Military Narrative on Pakistan's Military Operation Zarb-E-Azb." Global Mass Communication Review, V: 52-67

MLA

    MLA : Gul, Saima, Shamaila Farooq, and Shahid Ahmed Afridi. "A Media Framing Analysis of Political-Military Narrative on Pakistan's Military Operation Zarb-E-Azb." Global Mass Communication Review, V.I (2020): 52-67 Print.

OXFORD

    OXFORD : Gul, Saima, Farooq, Shamaila, and Afridi, Shahid Ahmed (2020), "A Media Framing Analysis of Political-Military Narrative on Pakistan's Military Operation Zarb-E-Azb", Global Mass Communication Review, V (I), 52-67

TURABIAN

    TURABIAN : Gul, Saima, Shamaila Farooq, and Shahid Ahmed Afridi. "A Media Framing Analysis of Political-Military Narrative on Pakistan's Military Operation Zarb-E-Azb." Global Mass Communication Review V, no. I (2020): 52-67. https://doi.org/10.31703/gmcr.2020(V-I).05