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A NARRATIVE ANALYSIS OF POLITICAL SATIRE ON PAKISTANI ELECTRONIC MEDIA

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03 Pages : 24-44

http://dx.doi.org/10.31703/gmcr.2020(V-IV).03      10.31703/gmcr.2020(V-IV).03      Published : Dec 2020

A Narrative Analysis of Political Satire on Pakistani Electronic Media

Abstract

    This paper aims to investigate how the Satire programs Hasb-e-Haal (Statusquo, 2009), and KhabarDar (vigilant, 2017) produced and aired on private Pakistan Television channels influenced and formed a perception of the viewers about political issues persisted at that historical moment of time. With the comedic revelations of politicians' immoral behavior and corruption, this paper unfolds the unethical attitude of the journalists and the TV channels that lean towards political parties for their personal interests. It was found that the Express-News' Khabardar has friendly coverage towards PTI and its personalities and antagonistic towards PML-N and its political figures. Dunya News' Hasb-e-Hall coverage is opposite to the former. The performers posed as politicians use derogatory language to the opponents. A cynical comedy about political personalities plays a major role in opinion building and changing the political attitude of the masses and thus influence their voting behavior.

    Satire, Positive/Negative Coverage, Opinion Building, Ethics, Voting Behaviour

    (1) Qaisar Khan
    Senior Assistant Professor, Department of Meeida Studies, Bahria University, Islamabad, Pakistan.
    (2) Syed Inam ur Rahman
    Assistant Professor/Incharge, Media & Development, International Islamic niversity, Islamabad, Pakistan.
    (3) Fatima Anayat
    MS Research Scholar, Department of Media and Communication Studies, Bahria University, Islamabad, Pakistan.
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Cite this article

APA

    APA : Khan, Q., Rahman, S. I. u., & Anayat, F. (2020). A Narrative Analysis of Political Satire on Pakistani Electronic Media. Global Mass Communication Review, V(IV), 24-44. https://doi.org/10.31703/gmcr.2020(V-IV).03

CHICAGO

    CHICAGO : Khan, Qaisar, Syed Inam ur Rahman, and Fatima Anayat. 2020. "A Narrative Analysis of Political Satire on Pakistani Electronic Media." Global Mass Communication Review, V (IV): 24-44 doi: 10.31703/gmcr.2020(V-IV).03

HARVARD

    HARVARD : KHAN, Q., RAHMAN, S. I. U. & ANAYAT, F. 2020. A Narrative Analysis of Political Satire on Pakistani Electronic Media. Global Mass Communication Review, V, 24-44.

MHRA

    MHRA : Khan, Qaisar, Syed Inam ur Rahman, and Fatima Anayat. 2020. "A Narrative Analysis of Political Satire on Pakistani Electronic Media." Global Mass Communication Review, V: 24-44

MLA

    MLA : Khan, Qaisar, Syed Inam ur Rahman, and Fatima Anayat. "A Narrative Analysis of Political Satire on Pakistani Electronic Media." Global Mass Communication Review, V.IV (2020): 24-44 Print.

OXFORD

    OXFORD : Khan, Qaisar, Rahman, Syed Inam ur, and Anayat, Fatima (2020), "A Narrative Analysis of Political Satire on Pakistani Electronic Media", Global Mass Communication Review, V (IV), 24-44

TURABIAN

    TURABIAN : Khan, Qaisar, Syed Inam ur Rahman, and Fatima Anayat. "A Narrative Analysis of Political Satire on Pakistani Electronic Media." Global Mass Communication Review V, no. IV (2020): 24-44. https://doi.org/10.31703/gmcr.2020(V-IV).03