The current study deals with the ramifications of cartoons on children's behavior, burgeoning, personality development, and learning processes. The focus was on the role of cartoons in the development of constructive or destructive cognition and behavioral changes. The study was conducted in Multan- a developing city in Pakistan- by using a mixed approach. Data has been analyzed in an explanatory style. A sample of 105 respondents including children from ages 5-16 years and their mothers were selected through purposive sampling. Data was collected by observation and structured interviews as well as probing and prompting techniques. Study reveals that boys were much affected by cartoons having violent and technological stuff while girls led in understanding themes. On one side they enhance Cognition, knowledge, thinking, and criticizing capability and social behavior; on the other, it affect their behavior, creativity, attention disorder, sensitivity, exhilaration preference, confidence, and choices of leisure time activity.