The present study investigated the impact of English language on career opportunities of employees of Jazz Digital House Multan Pakistan,working in various domains. A quantitative approach was applied to obtain the employees' perceptions as an individual's perspective. Data were collected through a four-point Likert scale questionnaire from 111 Jazz employees. A survey form was circulated through Google form, and the respondents' responses were collected online. Descriptive and inferential statistics were used to analyze the respondents' responses. The results revealed that the English language skills of hiring candidates make an impact on the interviewers' committee, mandatory for finding a suitable candidate for the employer. The results also showed that English language skills increase the chances of one's career success, break the barriers for jobseekers to find good jobs, and have a very significant impact on career-boosting opportunities in the private sector. Inferential statistics results showed that there is no significant variance at gender level in scores on English language impact on career opportunities. It is recommended that there must be training sessions for the new employees to enhance their English language skills like these (skills) play a significant role to the working environment.
Keywords : Career Opportunities, Language Skills, Working Environment, Jazz Digital House
Authored by :
(1) Rana Imran Ali
Lecturer, Faculty of English, Department of English, Virtual University of Pakistan, Lahore, Punjab, Pakistan.
(2) Muhammad Shah Nawaz
Student of Virtual University of Pakistan, Lahore, Punjab, Pakistan.
(3) Muhammad Imran
Schools of Foreign Languages, Shanghai University, China.
Global Mass Communication Review (GMCR) was introduced by Humanity Only (HO) through the research project sponsored and guided by Humanity Research Council (HRC) — a sub-body of Humanity Development Soceity (HDS). GMCR intends to promote qualitative and quantitative researches and findings with the help of newly emerging tools and patterns utilized in experiments, observations, interviews, analysis and surveys by encircling all major segments of Communication studies and Multidisciplinary academic and research disciplines. GMCR is a Inter-disciplinary, quarterly, double-blind peer-reviewed research journal which encompasses major disciplines of mass communication i.e. adversizing, journalism, public relation, social media, audio media, convergence and Mass Studies in general with specific interest in the sub-disciplines.
