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IMPACT OF SOCIAL MEDIA IN ADOPTION OF NEW TRENDS OF VISUAL ARTS A CASE STUDY OF ESTABLISHED VISUAL ARTISTS IN TWINS CITIES

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03 Pages : 20-33

http://dx.doi.org/10.31703/gmcr.2020(V-II).03      10.31703/gmcr.2020(V-II).03      Published : Jun 2020

Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities

Abstract

    This study has investigated the problem of finding the impact of social media in adoption of new trends of visual arts on established visual artists of twin cities and also how social media facilitates in disseminating new techniques of visual arts among the art practitioners. The aims of the research were to investigate the impact of social media in adoption of new trends of visual arts among established visual artists, and also to evaluate the existing techniques of visual arts through diffusion innovation model among the established visual artists. The researcher has conducted interviews of established visual artists, questionnaires were also furnished. The stakeholders were practicing field visual artists (studio based) and visual art educators (art teachers). The result concluded from the present study was that adoption of social media has a positive significant relation with adoption of new trends of arts and impact on the skills of artists whereas adoption of social media has a negative but significant relation with use of social media.

    Social Media, Visual arts, Visual artists, Adoption, Visual Art Educators. Introduction

    (1) Muhammad Ayub Wali
    Assistant Professor, Department of Fine Arts, National College of Arts, Rawalpindi, Punjab, Pakistan.
    (2) Salman Amin
    Lecturer, Department of Arts and Media, Foundation University Islamabad, Rawalpindi Campus, Rawalpindi, Punjab, Pakistan.
    (3) Muhammad Rehman
    Lecturer, Department of Arts and Media, Foundation University Islamabad, Rawalpindi Campus, Rawalpindi, Punjab, Pakistan.
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Cite this article

APA

    APA : Wali, M. A., Amin, S., & Rehman, M. (2020). Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities. Global Mass Communication Review, V(II), 20-33. https://doi.org/10.31703/gmcr.2020(V-II).03

CHICAGO

    CHICAGO : Wali, Muhammad Ayub, Salman Amin, and Muhammad Rehman. 2020. "Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities." Global Mass Communication Review, V (II): 20-33 doi: 10.31703/gmcr.2020(V-II).03

HARVARD

    HARVARD : WALI, M. A., AMIN, S. & REHMAN, M. 2020. Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities. Global Mass Communication Review, V, 20-33.

MHRA

    MHRA : Wali, Muhammad Ayub, Salman Amin, and Muhammad Rehman. 2020. "Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities." Global Mass Communication Review, V: 20-33

MLA

    MLA : Wali, Muhammad Ayub, Salman Amin, and Muhammad Rehman. "Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities." Global Mass Communication Review, V.II (2020): 20-33 Print.

OXFORD

    OXFORD : Wali, Muhammad Ayub, Amin, Salman, and Rehman, Muhammad (2020), "Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities", Global Mass Communication Review, V (II), 20-33

TURABIAN

    TURABIAN : Wali, Muhammad Ayub, Salman Amin, and Muhammad Rehman. "Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities." Global Mass Communication Review V, no. II (2020): 20-33. https://doi.org/10.31703/gmcr.2020(V-II).03