Global Mass Communication Review (GMCR) is published by Humanity Publications, a leading publishing house in Pakistan in research and analytics, that assists researchers in advancing research outcomes for societal benefit. To wipe out societal ills and to add the humanity by boosting up measures among the individuals of the global society. GMCR intends to promote qualitative and quantitative researches and findings with the help of newly emerging tools and patterns utilized in experiments, observations, interviews, analysis and surveys by encircling all major segments of Communication studies and Multidisciplinary academic and research disciplines. GMCR is a Inter-disciplinary, quarterly, double-blind peer-reviewed research journal which encompasses major disciplines of mass communication i.e. adversizing, journalism, public relation, social media, audio media, convergence and Mass Studies in general with specific interest in the sub-disciplines.