The study is aimed to analyze the portrayal of Islam
and Muslims through the content that is being disseminated by
western media all over the world. Nowadays, the perception about
any nation, religion, and society is building through media
perspective. Media is playing a major role to bring peace, war, and
alliance among the nations of the world. The mediated propaganda
by western media is leading the world towards Islamophobia.
Muslims are not freely enjoying their rights in many non-Muslim
societies. This study is a content analysis of "Fox News Report", "Fox
News Alert" and "The Five" programs of Fox News. The data were
examined to identify common terms, words, and patterns of meaning
that come up repeatedly in context with Muslim's portrayal in
Western media. The result shows that prejudice and prejudgment are
portrayed in western media against Islam by representing it as a
religion of terrorism and extremism.
1-Nadia Saleem PhD Scholar, School of Media and Mass Communication, Beaconhouse National University, Lahore, Punjab, Pakistan. 2-Muhammad Umair Chaudhary Assistant Professor (IPFP Fellow), Department of Mass Communication, Virtual University of Pakistan, Lahore, Punjab, Pakistan.3-Fiza Ashfaq MSc Student, Department of Mass Communication, Virtual University of Pakistan, Lahore, Punjab, Pakistan.
Portrayal, Islamophobia, Stigma, Labeling, Western Media