ARTICLE

ROLE OF ELECTRONIC MEDIA AND REVIVAL OF CRICKET IN PAKISTAN EXPLORING THE PERCEPTION OF UCP STUDENTS

06 Pages : 75-94

http://dx.doi.org/10.31703/gmcr.2019(IV-I).06      10.31703/gmcr.2019(IV-I).06      Published : Dec 2019

Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students

    Whatever the nature of Indo-Pak cricket but it is a part of the celebration of a common cricket culture. India Pakistan cricket rivalry takes political and commercial importance because of common culture and history of conflict. Enthusiasm, appreciation and knowledge is the part of this rivalry on an international level. India Pakistan cricket is the easiest way for the broadcasters, sponsors and advertisers to maximize the return on their investment. Now it is the responsibility of the politicians on both sides to toe the line set by cricket, and solve the issues in foreign

    Electronic Media, Cricket, Pakistan
    (1) Salman Ishaq Balouch
    Student, Faculty of Media & Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan.
    (2) Sadaf Zahra
    Lecturer, Faculty of Media & Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan.
    (3) Zaheer-Ud-Din Babar
    Lecturer, Department of Mass Communication, National University of Modern Languages, Lahore, Punjab, Pakistan.
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Cite this article

    APA : Balouch, S. I., Zahra, S., & Babar, Z. (2019). Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students. Global Mass Communication Review, IV(I), 75-94. https://doi.org/10.31703/gmcr.2019(IV-I).06
    CHICAGO : Balouch, Salman Ishaq, Sadaf Zahra, and Zaheer-Ud-Din Babar. 2019. "Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students." Global Mass Communication Review, IV (I): 75-94 doi: 10.31703/gmcr.2019(IV-I).06
    HARVARD : BALOUCH, S. I., ZAHRA, S. & BABAR, Z. 2019. Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students. Global Mass Communication Review, IV, 75-94.
    MHRA : Balouch, Salman Ishaq, Sadaf Zahra, and Zaheer-Ud-Din Babar. 2019. "Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students." Global Mass Communication Review, IV: 75-94
    MLA : Balouch, Salman Ishaq, Sadaf Zahra, and Zaheer-Ud-Din Babar. "Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students." Global Mass Communication Review, IV.I (2019): 75-94 Print.
    OXFORD : Balouch, Salman Ishaq, Zahra, Sadaf, and Babar, Zaheer-Ud-Din (2019), "Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students", Global Mass Communication Review, IV (I), 75-94
    TURABIAN : Balouch, Salman Ishaq, Sadaf Zahra, and Zaheer-Ud-Din Babar. "Role of Electronic Media and Revival of Cricket in Pakistan: Exploring the Perception of UCP Students." Global Mass Communication Review IV, no. I (2019): 75-94. https://doi.org/10.31703/gmcr.2019(IV-I).06