Abstract
Whatever the nature of Indo-Pak cricket but it is a part of the celebration of a common cricket culture. India Pakistan cricket rivalry takes political and commercial importance because of common culture and history of conflict. Enthusiasm, appreciation and knowledge is the part of this rivalry on an international level. India Pakistan cricket is the easiest way for the broadcasters, sponsors and advertisers to maximize the return on their investment. Now it is the responsibility of the politicians on both sides to toe the line set by cricket, and solve the issues in foreign
Authors
1-Salman Ishaq Balouch Student, Faculty of Media & Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan. 2-Sadaf Zahra Lecturer, Faculty of Media & Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan.3-Zaheer-Ud-Din Babar Lecturer, Department of Mass Communication, National University of Modern Languages, Lahore, Punjab, Pakistan.
Keywords
Electronic Media, Cricket, Pakistan
DOI Number
10.31703/gmcr.2019(IV-I).06
Page Nos
75-94
Volume & Issue
IV - I
