This study analyzes the impact of watching television sports channels on the promotion of sports activities
among the students of the University of Sargodha. The aim of the study is to explore the impact of sports
channels on students. Previous researches are used to set up the concepts of the present study. In this research,
a survey technique is used to collect the data. The population of the study consists of male and female students
of the University of Sargodha. In this research, the Stratified and Purposive sampling technique is used,
through which specification characteristics of the respondent's demographics. The study explores the impact of
sports channels in the view of Uses and Gratification Theory. The data for this study is collected through the
use of a well-designed questionnaire. Chi-square test and other statistical tests like ANOVA and t-Test are
applied to test the hypothesis. The finding shows that more the exposure to TV sports channels more the
information level of students of the University of Sargodha.
1-Sajjad AliAssistant Professor, Department of Journalism & Mass Communication, University of Malakand, KP, Pakistan. 2-Muhammad Saqib IlmasReporter, Express Media Group, Sargodha, Punjab, Pakistan.3-Shajee HassanLecturer, Department of Media and Communication Studies, University of Sargodha, Sargodha, Punjab, Pakistan.
Sports Channels, Stratified and Purposive Sampling, Chi-Square, ANOVA, TTest