ARTICLE

THE IMPACT OF WATCHING TELEVISION SPORTS CHANNELS IN PROMOTION OF SPORTS ACTIVITIES AMONG THE STUDENTS OF UNIVERSITY OF SARGODHA

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07 Pages : 95-107

http://dx.doi.org/10.31703/gmcr.2019(IV-I).07      10.31703/gmcr.2019(IV-I).07      Published : Dec 2019

The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha

Abstract

    This study analyzes the impact of watching television sports channels on the promotion of sports activities among the students of the University of Sargodha. The aim of the study is to explore the impact of sports channels on students. Previous researches are used to set up the concepts of the present study. In this research, a survey technique is used to collect the data. The population of the study consists of male and female students of the University of Sargodha. In this research, the Stratified and Purposive sampling technique is used, through which specification characteristics of the respondent's demographics. The study explores the impact of sports channels in the view of Uses and Gratification Theory. The data for this study is collected through the use of a well-designed questionnaire. Chi-square test and other statistical tests like ANOVA and t-Test are applied to test the hypothesis. The finding shows that more the exposure to TV sports channels more the information level of students of the University of Sargodha.

    Sports Channels, Stratified and Purposive Sampling, Chi-Square, ANOVA, TTest

    (1) Sajjad Ali
    Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, KP, Pakistan.
    (2) Muhammad Saqib Ilmas
    Reporter, Express Media Group, Sargodha, Punjab, Pakistan.
    (3) Shajee Hassan
    Lecturer, Department of Media and Communication Studies, University of Sargodha, Sargodha, Punjab, Pakistan.
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Cite this article

APA

    APA : Ali, S., Ilmas, M. S., & Hassan, S. (2019). The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha. Global Mass Communication Review, IV(I), 95-107. https://doi.org/10.31703/gmcr.2019(IV-I).07

CHICAGO

    CHICAGO : Ali, Sajjad, Muhammad Saqib Ilmas, and Shajee Hassan. 2019. "The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha." Global Mass Communication Review, IV (I): 95-107 doi: 10.31703/gmcr.2019(IV-I).07

HARVARD

    HARVARD : ALI, S., ILMAS, M. S. & HASSAN, S. 2019. The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha. Global Mass Communication Review, IV, 95-107.

MHRA

    MHRA : Ali, Sajjad, Muhammad Saqib Ilmas, and Shajee Hassan. 2019. "The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha." Global Mass Communication Review, IV: 95-107

MLA

    MLA : Ali, Sajjad, Muhammad Saqib Ilmas, and Shajee Hassan. "The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha." Global Mass Communication Review, IV.I (2019): 95-107 Print.

OXFORD

    OXFORD : Ali, Sajjad, Ilmas, Muhammad Saqib, and Hassan, Shajee (2019), "The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha", Global Mass Communication Review, IV (I), 95-107

TURABIAN

    TURABIAN : Ali, Sajjad, Muhammad Saqib Ilmas, and Shajee Hassan. "The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha." Global Mass Communication Review IV, no. I (2019): 95-107. https://doi.org/10.31703/gmcr.2019(IV-I).07