The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha
This study analyzes the impact of watching television sports channels on the promotion of sports activities among the students of the University of Sargodha. The aim of the study is to explore the impact of sports channels on students. Previous researches are used to set up the concepts of the present study. In this research, a survey technique is used to collect the data. The population of the study consists of male and female students of the University of Sargodha. In this research, the Stratified and Purposive sampling technique is used, through which specification characteristics of the respondent's demographics. The study explores the impact of sports channels in the view of Uses and Gratification Theory. The data for this study is collected through the use of a well-designed questionnaire. Chi-square test and other statistical tests like ANOVA and t-Test are applied to test the hypothesis. The finding shows that more the exposure to TV sports channels more the information level of students of the University of Sargodha.
-
Sports Channels, Stratified and Purposive Sampling, Chi-Square, ANOVA, TTest
-
(1) Sajjad Ali
Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, KP, Pakistan.
(2) Muhammad Saqib Ilmas
Reporter, Express Media Group, Sargodha, Punjab, Pakistan.
(3) Shajee Hassan
Lecturer, Department of Media and Communication Studies, University of Sargodha, Sargodha, Punjab, Pakistan.
- Attner, P. (2004). The wonder of IT all. Sporting News, 228(41), 12-17
- Briggs, M. K., & Rayle, A. D. (2005). Incorporating spirituality into core counseling courses: Ideas for classroom application. Counseling and Values, 50(1), 63-75.
- Brulle, R. J., Carmichael, J., & Jenkins, J. C. (2012). Shifting public opinion on climate change: an empirical assessment of factors influencing concern over climate change in the US, 2002-2010. Climatic change, 114(2), 169-188.
- Corbin, C. B., & Le Masurier, G. C. (2014). Fitness for life. Human Kinetics.
- Crabb, P. B., & Goldstein, J. H. (1991). The social psychology of watching sports: From Ilium to living room. Responding to the screen: Reception and reaction processes, 355-371.
- Duncan, M. C., & Brummett, B. (1989). Types and sources of spectating pleasure in televised sports. Sociology of Sport Journal, 6(3), 195-211.
- Gantz, W., & Wenner, L. A. (1991). Men, women, and sports: Audience experiences and effects. Journal of Broadcasting & Electronic Media, 35(2), 233-243.
- Getz, D., & Page, S. J. (2016). Event studies: Theory, research and policy for planned events.
- Jackson, E. L. (1988). Leisure constraints: A survey of past research. Leisure sciences, 10(3), 203-215.
- Jenkins, H., Ford, S., & Green, J. (2018). Spreadable media: Creating value and meaning in a networked culture (Vol. 15). NYU press.
- Liu, I. L., Cheung, C. M., & Lee, M. K. (2010). Understanding Twitter Usage: What Drive People Continue to Tweet. Pacis, 92, 928-939.
- Loy, J. W., McPherson, B. D., & Kenyon, G. S. (1978). Sport and social systems: A guide to the analysis, problems, and literature. Addison Wesley Publishing Company.
- Madrigal, R. (1995). Cognitive and affective determinants of fan satisfaction with sporting event attendance. Journal of leisure research, 27(3), 205-227.
- Pedersen, P. M., Laucella, P., Geurin, A., & Kian, E. (2020). Strategic sport communication. Human Kinetics Publishers.
- Postma, D. B., Smith, J., Pepping, G. J., Van Andel, S., & Zaal, F. T. (2017). When a fly ball is out of reach: Catchability judgments are not based on optical acceleration cancelation. Frontiers in psychology, 8, 535.
- Rao, C. J. M., & Kumar, P. K. (2017). The role of mass media in education and paucity decline. International Journal of Physical and Social Sciences, 7(2), 9-23. Routledge.
- Sicilia, M., Palazón, M., & López, M. (2016). Brand Pages as a communication tool: A state of the art and a research agenda. Advertising in new formats and media.
- Wang, M. H., Yang, T. Y., & Chen, Y. S. (2016). How workers engage in social Networking sites at work: a uses and gratification expectancy perspective. International Journal of Organizational Innovation, 8(4).
- Woods, D., Breslin, G., & Hassan, D. (2017). A systematic review of the impact of sport-based interventions on the psychological well-being of people in prison. Mental Health and Physical Activity, 12, 50-61.
Cite this article
-
APA : Ali, S., Ilmas, M. S., & Hassan, S. (2019). The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha. Global Mass Communication Review, IV(I), 95-107. https://doi.org/10.31703/gmcr.2019(IV-I).07
-
CHICAGO : Ali, Sajjad, Muhammad Saqib Ilmas, and Shajee Hassan. 2019. "The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha." Global Mass Communication Review, IV (I): 95-107 doi: 10.31703/gmcr.2019(IV-I).07
-
HARVARD : ALI, S., ILMAS, M. S. & HASSAN, S. 2019. The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha. Global Mass Communication Review, IV, 95-107.
-
MHRA : Ali, Sajjad, Muhammad Saqib Ilmas, and Shajee Hassan. 2019. "The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha." Global Mass Communication Review, IV: 95-107
-
MLA : Ali, Sajjad, Muhammad Saqib Ilmas, and Shajee Hassan. "The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha." Global Mass Communication Review, IV.I (2019): 95-107 Print.
-
OXFORD : Ali, Sajjad, Ilmas, Muhammad Saqib, and Hassan, Shajee (2019), "The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha", Global Mass Communication Review, IV (I), 95-107
-
TURABIAN : Ali, Sajjad, Muhammad Saqib Ilmas, and Shajee Hassan. "The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha." Global Mass Communication Review IV, no. I (2019): 95-107. https://doi.org/10.31703/gmcr.2019(IV-I).07