article

Abstract

This study analyzes the impact of watching television sports channels on the promotion of sports activities among the students of the University of Sargodha. The aim of the study is to explore the impact of sports channels on students. Previous researches are used to set up the concepts of the present study. In this research, a survey technique is used to collect the data. The population of the study consists of male and female students of the University of Sargodha. In this research, the Stratified and Purposive sampling technique is used, through which specification characteristics of the respondent's demographics. The study explores the impact of sports channels in the view of Uses and Gratification Theory. The data for this study is collected through the use of a well-designed questionnaire. Chi-square test and other statistical tests like ANOVA and t-Test are applied to test the hypothesis. The finding shows that more the exposure to TV sports channels more the information level of students of the University of Sargodha.

Authors

1-Sajjad Ali
Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, KP, Pakistan.

2-Muhammad Saqib Ilmas
Reporter, Express Media Group, Sargodha, Punjab, Pakistan.

3-Shajee Hassan
Lecturer, Department of Media and Communication Studies, University of Sargodha, Sargodha, Punjab, Pakistan.

Keywords

Sports Channels, Stratified and Purposive Sampling, Chi-Square, ANOVA, TTest

DOI Number

10.31703/gmcr.2019(IV-I).07

Page Nos

95-107

Volume & Issue

IV - I