The Taliban rule in Swat and the adjoining districts of Malakand Division was a major threat to the democratic stability of Pakistan. In consequence, the state had to mobilize the army and to curb militancy through force after all peaceful measures had failed. During the military operation, about 3 million people became IDPs (internally displaced persons) with no food and shelter. The only means of bringing the problems of the IDPs to the notice of public was possible only through media. The present research study is undertaken to highlight the role of media mainly the print in representing the IDPs, the language they used to describe the events and the experience of senior journalists (Bureau Chiefs) in the field. The study concludes that media performed in a commendable way to highlight the problems of IDPs, to glorify the army and to downplay the anti-state narrative of the Taliban. Further, it is found that despite all efforts, the media personnel felt torn between the various sides' expectations. On the one hand, they were pressed hard by the government and the IDPs to give them more coverage while the militants would also issue threats to them in case their views were not properly.