The basic goal of this study was to discover the cultural effects of television on women television viewers. The findings of the research study indicated the respondents' viewpoint. The majority was agreed to the point of view that television is the best source for new dress designs and dressing trends, and they also agreed that due to television exposure dressing style has been changed. Most of the respondents negated the point of view that television exposure is changing food habits. While when they asked television, exposure is affecting your language, then some respondents negated this point of view, and some quite agreed. Majority of the respondent negated this point of view that exposure to television is affecting their domestic events and celebrations. Most of the respondents were agree that television inspired them towards new fashion trends.
1-Malik Adnan Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan. 2-Babrak Niaz Assistant Professor, Department of Media Studies, University of Balochistan, Quetta, Pakistan.3-Sadaf Irtaza Assistant Professor, Department of Media Studies, University of Balochistan, Quetta, Pakistan.