References

• Ali, D. (2001). Impact of satellite T.V. channels on the people living in Lahore. Unpublished master's thesis, Department of Sociology, University of the Punjab, Lahore, Pakistan.
• Bigsby, C. W. E. (2013). Viewing America. Cambridge University Press.
• Brooks, T., & Marsh, E. F. (2009). The complete directory to prime-time network and cable T.V. shows, 1946-present. Ballantine Books.
• Fatima, N. (2000). Effects of satellite channel (Zee TV) on Lahore middle class. Unpublished master's thesis, Department of Sociology, University of the Punjab, Lahore. Pakistan
• Freshwater, H. (2009). Theatre and audience. Macmillan International Higher Education.
• Frith, S. (2002). Look! Hear! The uneasy relationship of music and television. Popular Music, 277-290
• Gans, H. J. (2008). Popular culture and high culture: An analysis and evaluation of taste. Basic books.
• Gorton, K. (2009). IV.Why I Love Carmela Soprano': Ambivalence, the Domestic and Televisual Therapy. Feminism & Psychology, 19(1), 128-131.
• Hagiwara, S., Joshi, S. R., Karthigesu, R., Kenny, J. F., Lee, P. S., & Pernia, E. (1999). The reception of global T.V. in Asia: An assessment of its impact on local cultures. Asian journal of communication, 9(1), 1-20.
• Katz, E, J. G. Blumer & Micheal G. (1973-74) Uses and Gratification Research, Public Opinion Quarterly, winter
• Katz, E., Blumler, J. G. and Gurevitch, M. (1974). Utilization of mass communication by the individual. In J. G. Blumler & E.Katz (Eds.). The Use of Mass Communications: Current Perspectives on Gratifications Research (pp. 19-32). Beverly Hills: Sage.
• Krasner, D. (2016). A Beautiful Pageant: African American Theatre, Drama and Performance in the Harlem Renaissance. Springer.
• Khan, M. K., Azeez, F., Sadiq, F., Juni, M. S., Ashraf, C. A., & Karim, J. (2014). Impact of Bollywood movies on cultural transformation in Pakistan; exploring the influence of Indian culture on Pakistani youth a case of Rawalpindi Pakistan. International Journal of Research, 1(11).
• Lieberman, A., & Esgate, P. (2013). The definitive guide to entertainment marketing: Bringing the moguls, the media, and the magic to the world. Pearson Education.
• McQuail, D. (1987). Mass communication theory: An introduction. Sage Publications, Inc.
• Nawaz, M. (2006). Mass Communication: An Introduction to Information Revolution, Theories, Skills and Practices (Higher Education Commission Islamabad, Pakistan), P.202.
• Qurat-ul-Ain (1998). Cultural invasion: an analysis of PTV's entertainment programmes and its effects on youth. Unpublished master's thesis, Bahauddin Zakariya University, Multan.
• Rehm, C. M. (2011). Student and teacher perceptions of game plan: A middle-level sex education program (Doctoral dissertation, Immaculata University)
• Sartorius, N., & Schulze, H. (2005). Reducing the stigma of mental illness: a report from a global association. Cambridge University Press.
• Sheikh, M. A. (2007). Satellite Television and Social Change in Pakistan: A Case Study of Rural Sindh. Karachi: Orient Books Publishing House.
• Shahbaz, Z. (2004). Impact of cable T.V. channels Star Plus soap operas on social and cultural norms and values of Pakistani youth. (P.123) Unpublished master's thesis, Department of Mass Communication, Lahore College for Women University, Lahore.
• Shoemaker, P. J., & Reese, S. D. (2013). Mediating the message in the 21st century: A media sociology perspective. Routledge.
• Sklar, R. (2012). Movie-made America: A cultural history of American movies. Vintage.
• Straubhaar, J. and LaRose, R. (2002). Media Now: Communication Media in the Information Age (3rd edition) (Wadsworth Group a division of Thomson Learning), p.231, 262.
• Turkle, S. (2005). The second self: Computers and the human spirit. MIT Press.