SOCIAL MEDIA AND TOURISM INDUSTRY A COMPARATIVE ANALYSIS OF EFFECTS OF FACEBOOK PAGES OF TOUR COMPANIES OF LAHORE ON TOURISM PROMOTION

http://dx.doi.org/10.31703/gmcr.2021(VI-I).15      10.31703/gmcr.2021(VI-I).15      Published : Mar 2021
Authored by : Zowaina Azhar , Abdul Rehman Qaisar , Misha Akash

15 Pages : 192-208

References

  • Ali, S. (2016). Social media and its impact on Pakistan's Tourism Industry, Daily Pakistan.
  • Alizadeh, A., & Isa, R. M. (2014). An examination of use of social media in destination marketing. Paper presented at the Proceedings of the First Asia-Pacific Conference on Global Business, Economics, Finance and Social Sciences (AP14Singapore Conference), Singapore, 1-3 August 2014.
  • Bashar, S. M. (2014). Impact of Social Travel Networks on Travel Planning: A Case of Tripadvisor. Masters, University of Ljubljana, Slovenia.
  • Bizirgianni, I., & Dionysopoulou, P. (2013). The influence of tourist trends of youth tourism through social media (SM) & information and communication technologies (ICTs). Procedia-Social and Behavioral Sciences, 73, 652-660.
  • Buted, Gillespie, N. S., Conti, J. B., Delgado, B. A., Marasigan, R. M. P., Rubico, S. K. A., & Felicen, S. S. (2014). Effects of Social Media in the Tourism Industry of Batangas Province. Asia Pacific Journal of Multidisciplinary Research, 2(3).
  • Chernysheva, E., Skourtis, G., Assiouras, I., & Koniordos, M. (2011). Social Media and Destination Branding: How Mediterranean Tourism Destinations use Facebook. Paper presented at the Academy of Marketing Conference, Liverpool, UK, 5-7 July, 2011.
  • Gohil, N. (2015). Role and Impact of Social Media in Tourism: a case study on the initiatives of Madhya Pradesh State Tourism. International Journal of Research in Economics and Social Sciences, 5(4), 8-15.
  • Khan, M. (2012). Challenges affecting the tourism industry in pakistan. Master, Centria University of Applied Sciences, Finland.
  • Lineberry, Z. X. (2012). Uses and gratifications on social networking sites: Analysis of use and value of social networking sites for three types of social capital on college students Master of Science: Journalism and Mass Communication, Iowa State University, United States of America.
  • Manap, K. A., & Adzharudin, N. (2013). The Role of User Generated Content (UGC) in Social Media for Tourism Sector. Paper presented at the The 2013 WEI International Academic Conference Proceedings, Istanbul, Turkey.
  • Otieno, O. (2014). Facebook as a marketing tool in the tourism industry: a case study of Kenyan tour operators. Master of Science in Organizational Development, United States International University- Africa, Kenya, Africa.
  • Rahman, M. T. (2016). Impacts of Social Branding on Tourism Business: The Case of Bangladesh. World Review of Business Research, 6(2), 58-65.
  • Ráthonyi, G. (2013). Influence of social media on tourism - Especially among students of the University of Debrecen. Appl Stud Agribus Commer, 10, 105-112.
  • Seth, G. (2012). Analyzing the effects of social media on the hospitality industry. Master of Science in Hotel Administration, University of Nevada, Las Vegas.
  • Sixt, M. (2013). Social Media in the Tourism Industry: How Social Media and The Self- Congruity Theory Affect Destination Choice. Bachelor of Science in Journalism, California Polytechnic State University, San Luis Obispo.
  • Treer, E. (2010). Social media: an interesting option for tourism destination promotion. Master Thesis, Tourism Programme, Aalborg University, Denmark.
  • Yazdanifard, R., & Yee, L. T. (2014). Impact of social networking sites on hospitality and tourism industries. Global Journal of Human-Social Science: Economics, 14(8).
  • Yilmaz, B. S. (2016). The impact of social media on the tourist experience: telling your story to your connected others. Journal of Media Critiques [JMC], 2(8).
  • Zeng, B., & Gerritsen, R. (2014). What do we know about social media in tourism? A review. Tourism Management Perspectives, 10, 27-36.
  • Ali, S. (2016). Social media and its impact on Pakistan's Tourism Industry, Daily Pakistan.
  • Alizadeh, A., & Isa, R. M. (2014). An examination of use of social media in destination marketing. Paper presented at the Proceedings of the First Asia-Pacific Conference on Global Business, Economics, Finance and Social Sciences (AP14Singapore Conference), Singapore, 1-3 August 2014.
  • Bashar, S. M. (2014). Impact of Social Travel Networks on Travel Planning: A Case of Tripadvisor. Masters, University of Ljubljana, Slovenia.
  • Bizirgianni, I., & Dionysopoulou, P. (2013). The influence of tourist trends of youth tourism through social media (SM) & information and communication technologies (ICTs). Procedia-Social and Behavioral Sciences, 73, 652-660.
  • Buted, Gillespie, N. S., Conti, J. B., Delgado, B. A., Marasigan, R. M. P., Rubico, S. K. A., & Felicen, S. S. (2014). Effects of Social Media in the Tourism Industry of Batangas Province. Asia Pacific Journal of Multidisciplinary Research, 2(3).
  • Chernysheva, E., Skourtis, G., Assiouras, I., & Koniordos, M. (2011). Social Media and Destination Branding: How Mediterranean Tourism Destinations use Facebook. Paper presented at the Academy of Marketing Conference, Liverpool, UK, 5-7 July, 2011.
  • Gohil, N. (2015). Role and Impact of Social Media in Tourism: a case study on the initiatives of Madhya Pradesh State Tourism. International Journal of Research in Economics and Social Sciences, 5(4), 8-15.
  • Khan, M. (2012). Challenges affecting the tourism industry in pakistan. Master, Centria University of Applied Sciences, Finland.
  • Lineberry, Z. X. (2012). Uses and gratifications on social networking sites: Analysis of use and value of social networking sites for three types of social capital on college students Master of Science: Journalism and Mass Communication, Iowa State University, United States of America.
  • Manap, K. A., & Adzharudin, N. (2013). The Role of User Generated Content (UGC) in Social Media for Tourism Sector. Paper presented at the The 2013 WEI International Academic Conference Proceedings, Istanbul, Turkey.
  • Otieno, O. (2014). Facebook as a marketing tool in the tourism industry: a case study of Kenyan tour operators. Master of Science in Organizational Development, United States International University- Africa, Kenya, Africa.
  • Rahman, M. T. (2016). Impacts of Social Branding on Tourism Business: The Case of Bangladesh. World Review of Business Research, 6(2), 58-65.
  • Ráthonyi, G. (2013). Influence of social media on tourism - Especially among students of the University of Debrecen. Appl Stud Agribus Commer, 10, 105-112.
  • Seth, G. (2012). Analyzing the effects of social media on the hospitality industry. Master of Science in Hotel Administration, University of Nevada, Las Vegas.
  • Sixt, M. (2013). Social Media in the Tourism Industry: How Social Media and The Self- Congruity Theory Affect Destination Choice. Bachelor of Science in Journalism, California Polytechnic State University, San Luis Obispo.
  • Treer, E. (2010). Social media: an interesting option for tourism destination promotion. Master Thesis, Tourism Programme, Aalborg University, Denmark.
  • Yazdanifard, R., & Yee, L. T. (2014). Impact of social networking sites on hospitality and tourism industries. Global Journal of Human-Social Science: Economics, 14(8).
  • Yilmaz, B. S. (2016). The impact of social media on the tourist experience: telling your story to your connected others. Journal of Media Critiques [JMC], 2(8).
  • Zeng, B., & Gerritsen, R. (2014). What do we know about social media in tourism? A review. Tourism Management Perspectives, 10, 27-36.

Cite this article

    APA : Azhar, Z., Qaisar, A. R., & Akash, M. (2021). Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion. Global Mass Communication Review, VI(I), 192-208. https://doi.org/10.31703/gmcr.2021(VI-I).15
    CHICAGO : Azhar, Zowaina, Abdul Rehman Qaisar, and Misha Akash. 2021. "Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion." Global Mass Communication Review, VI (I): 192-208 doi: 10.31703/gmcr.2021(VI-I).15
    HARVARD : AZHAR, Z., QAISAR, A. R. & AKASH, M. 2021. Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion. Global Mass Communication Review, VI, 192-208.
    MHRA : Azhar, Zowaina, Abdul Rehman Qaisar, and Misha Akash. 2021. "Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion." Global Mass Communication Review, VI: 192-208
    MLA : Azhar, Zowaina, Abdul Rehman Qaisar, and Misha Akash. "Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion." Global Mass Communication Review, VI.I (2021): 192-208 Print.
    OXFORD : Azhar, Zowaina, Qaisar, Abdul Rehman, and Akash, Misha (2021), "Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion", Global Mass Communication Review, VI (I), 192-208
    TURABIAN : Azhar, Zowaina, Abdul Rehman Qaisar, and Misha Akash. "Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion." Global Mass Communication Review VI, no. I (2021): 192-208. https://doi.org/10.31703/gmcr.2021(VI-I).15