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- Baskerville, (1991). The Daily Show Effect: Candidate Evaluation, Efficacy,and American YouthD. American Politics Research: 41-67.
- Courtney, L. M. (1971). The Portrayal of Women in Television Advertising: An Empirical Investigation of Consumer Attitudes in Jordan. Journal of Marketing, ERIC # ED329503
- ngham, H. (1995). The portrayal of women on Television. Lawrence Erlbaum Associates: Mahwah, NJ, Retrieved from
- Khattak, K. J. & Khan, A. M. (2009). General Attitude of College Students Towards Consequences and Impact of Television Advertising in Pakistan. European Journal of Scientific Research, 34(4), 591-603.
- Rasul, A. (2000). Women in advertisements. Journal of Mass Communication, Lahore Publishers & Co. retrieval date: 14 Feb, 2014 www.media-awareness.ca
- http://www.learningfundamentals.com/words/words_by_level.php
- https://www.academia.edu/665777/MANAGING_RELATIONS_WITH_DONORS_USING_T HE_CUSTOMER_RELATIONSHIP_MANAGEMENT_CONCEPT
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Cite this article
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APA : Zahir, N., Qaisar, A. R., & Ghafar, M. U. (2016). Television Advertisement as Source of Creating Body Dissatisfaction among Females Viewers. Global Mass Communication Review, I(I), 20-27. https://doi.org/10.31703/gmcr.2016(I-I).02
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CHICAGO : Zahir, Neelam, Abdul Rehman Qaisar, and Majid Ul Ghafar. 2016. "Television Advertisement as Source of Creating Body Dissatisfaction among Females Viewers." Global Mass Communication Review, I (I): 20-27 doi: 10.31703/gmcr.2016(I-I).02
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HARVARD : ZAHIR, N., QAISAR, A. R. & GHAFAR, M. U. 2016. Television Advertisement as Source of Creating Body Dissatisfaction among Females Viewers. Global Mass Communication Review, I, 20-27.
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MHRA : Zahir, Neelam, Abdul Rehman Qaisar, and Majid Ul Ghafar. 2016. "Television Advertisement as Source of Creating Body Dissatisfaction among Females Viewers." Global Mass Communication Review, I: 20-27
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MLA : Zahir, Neelam, Abdul Rehman Qaisar, and Majid Ul Ghafar. "Television Advertisement as Source of Creating Body Dissatisfaction among Females Viewers." Global Mass Communication Review, I.I (2016): 20-27 Print.
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OXFORD : Zahir, Neelam, Qaisar, Abdul Rehman, and Ghafar, Majid Ul (2016), "Television Advertisement as Source of Creating Body Dissatisfaction among Females Viewers", Global Mass Communication Review, I (I), 20-27
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TURABIAN : Zahir, Neelam, Abdul Rehman Qaisar, and Majid Ul Ghafar. "Television Advertisement as Source of Creating Body Dissatisfaction among Females Viewers." Global Mass Communication Review I, no. I (2016): 20-27. https://doi.org/10.31703/gmcr.2016(I-I).02