Abstract:

This study is designed to investigate the Impact of Heroism and Demonism of Indian Movies and Youth National Identity Crisis. Through the survey research method, the researcher collects data from the 320 persons that are selected from a population of the study through the Purposive sampling technique. Participants are categorized demographically. The major finding of the study is the Nation Identity Crisis among youth, and it strongly supports the hypothesis that "there is significant Co Relation between the extent of watching Indian movies and adoption of Indian cultural identities". The researcher concluded that the "National language of our country Pakistan more affected by the Hinduism and somewhat Dress, Eating culture, National symbols, Two Nation Theory National Heroes and Army image also affected.”

Key Words

Heroism, Demonism, Indian Movies, Youth, National Identity

Introduction

According to (Callahan, 2001) is, An independent film is a kind of  film production that fetch in a feature film that is produced mostly or completely outside of the major film studio system, additionally to being produced and distributed by independent entertainment agencies. Independent films are sometimes different by their content and style and the way in which the filmmakers' personal artistic vision is realized. Sometimes independent films are made with considerably lower budgets than major studio movies. It is majorly reviewed that Indian films and presented content has impacts on multiple aspects of its viewers. Masses watches films and follow as it was presented physically and psychologically, also consciously and unconsciously. People not only change their attitudes but behaves accordingly. The film industry is so big, and due to its entertainment factor, every age group not only watches but also adopt the ways of living, eating, behaving, and acting in their lives. Generally, the marketing of independent films is characterized by constrained release; likewise, it can also have major marketing campaigns and a wide release. Independent films are often screened at local, national, or international film festivals before distribution (theatrical and/or retail release). Independent film production can rival a mainstream film production if it has the necessary funding and distribution. www.film labs.org).it  

Literature Review

The basic principle of research is to explore the Impact of Heroism and Demonism of Indian movies and the National Identity Crisis among Youth.  "Bollywood industry will play for those brains for Pakistani immature through their general public progression. Bollywood movies get Verwoerd praise because our immature is thick, as warm as Bollywood. Likewise, as we continue on to perceive that the purpose for the Notoriety of the Bollywood business secured close by Pakistan will be those breakdown for Lollywood industry.” Jessop (2000) and Saeed (2007)reveal insight into afterward change in the public's opinion and change in Indian society.  popular media of India established stereotypes of the Indian Muslim community as "Indian Muslims". Basically, it is unthinkable to include all the supporters of Islam into one huge category residing in India. It will be practically unthinkable with a set every last one of supporters from claiming Islam residing clinched alongside India under you quit offering on that one colossal class. They are culturally, demographically, professionally, economically, and politically as disparate as the respite of the Hindus and the result that Indians are not enduring the Muslims in their Country because in India, there is a large number of Muslim minorities who have lived in Indian since many years. As they look at Muslims that they are terrorists, traitors, militants, etc., in this, they also include women and children. In many movies, Muslims are appeared as terrible individuals who are not devoted to their homeland and promote violence in areas of India. Due to such movies, society has cornered Muslims, and they brought them in the position of defending themselves. Indian films have a big hold on the entertainment industry masses likes and follow the films, content, and actors. Films like Bahubali, which a south Indian film is, have a lot of fake scenes, but it scored high viewing records as masses not only watched but also adopted the presented behaviors and attitudes. 

Batool (2004), Zainab (2005), Juni (2014), and According to Tariq (2011) that Indian movies promote Pakistan Islam and Muslims in a negative way as Pakistan is a terrorist, militant & confrontational to the neighboring countries. Pakistan is an Islamic country and has some limitations, but the Indian movies destroy all limitations and change the beliefs of our youth about their religion. The bang of the Bollywood movies on cultural transformation among Pakistani youth prefer to watch Indian movies to gratify their entertainment needs than Hollywood and Lollywood movies, and they follow the Mannerism and life style shown in movies having a considerable effect on their cultural patterns and Indian movies also influence the language, dresses, lifestyle, festivals, music, food habits, and drinking of the native cultural trends. Pakistan and India haven't been on good terms since their creation. Pakistani people now stand on the unacceptable was, they are highly influenced by the Indian culture as they adopt their lifestyle, prefer to watch Indian channels shows and films. This result shows that Pakistan minimizes its identity. People still hate feeling in their hearts for India as we observe in the India Pak match. But in spite of this, we prefer to adopt Indian culture happily. We need to take into account these facts and promote the culture of our homeland, Pakistan. In reality, they presented culture is actually in practice which is Indian culture, because the masses watch and practice in their ceremonials and daily life. 

Hypothesis

H1: More the youth watch Bollywood movies then, the more their interaction pattern is affected with the social network. 

H2: More the youth watch nationalist and motivated Bollywood movies then, the more they are influenced by Indian Language and Dresses.

H3:  There is significant Co Relation between the extent of watching Indian movies and the adoption of Indian cultural identities.

Methodology and Findings 

"Methodology defines a range of different steps that a researcher generally adopts in studying research problems and the logic behind them. All possible ways that are necessary for the researchers and help to lay out methodology may vary from problem to problem. Research methodology is multidimensional, and the research methods are a part of research methodology (Kothari, 2004)." This study is going to be performed to make sure the Impact of Heroism and Demonism of Indian Movies and Youth National Identity Crisis.  According to the rations and nature of the study, the survey method is an appropriate direction for analysis. For this study, the universe is the male and female students of the University of Sargodha. Through the purposive and convenient sampling technique, 320 students are selected as sample.   

Table 1. Effects of Indian Movies on Pattern of Social Interaction

S. No	Category	Overall	Gender		Age
			Male	Female	18-24	25-30
1	Parents
2	Very Much	31	34	27	29	38
3	Much	26	24	28	26	23
4	Somewhat	19	17	21	21	9
5	Rarely	11	9	13	12	9
6	Not at all	13	16	11	12	20
7	Friends
8	Very Frequently	31	30	31	30	31
	Frequently	35	38	33	36	34
9	Somewhat	17	16	18	17	14
10	Rarely	12	11	12	11	13
11	Not at all	6	6	6	5	8
12	Family Members
13	Very Frequently	20	21	19	18	25
14	Somewhat	27	29	26	27	28
15	Rarely	27	22	31	28	20
16	Not at all	14	16	13	14	13
17	Co Worders
18	Very Frequently	19	21	17	18	22
19	Frequently	23	26	21	24	20
20	Somewhat	24	22	26	23	27
21	Rarely	19	18	21	20	17
22	Not at all	15	14	16	16	14

 




Table showing the Percentage

The analytical review of Social Interaction Pattern reveals that overall majority of respondents (75%) are more affected by interaction with parents by Indian Movies as compared to with Friends (66%), followed by Family (47%) and Coworkers (42%). Gender analysis shows that no significant difference has been observed in interaction with parents and with friends. Further analysis shows that male respondents (50%) with family and (47%) with Co-workers more affected their interaction pattern as compared to females. Age analysis shows that no significant difference has been observed in interaction with friends and with co workers. Further analysis reveals that the higher age group, 25-30 respondents with Parents (61%) and with family (53%) were more affected as compared to the lower age group, 18-24




Figure2

Category	Overall			Gender				Age
				Male	Female			18-24	25-30
Hair Style
Very Frequently		21	22			20	18		34
Frequently		25	24			25	25		22
Somewhat		20	16			24	20		19
Rarely		12	12			12	12		11
Not at all		23	26			19	25		14
Dialogue
Very Frequently		18	16			20	17		22
Frequently		22	26			19	22		22
Somewhat		20	19			21	21		16
Rarely		18	18			17	15		27
Not at all		23	21			24	25		14
Dress
Very Frequently		17	20			14	15		25
Frequently		20	16			23	19		22
Somewhat		18	19			16	18		17
Rarely		19	19			20	21		14
Not at all		26	26			26	27		22
Mustache
Very Frequently		9	14			5	8		16
Frequently		12	11			13	11		16
Somewhat		12	11			13	14		6
Rarely		15	17			14	16		14
Not at all		51	47			56	52		48
Eating
Very Frequently		11	11			11	9		20
Frequently		11	14			8	12		9
Somewhat		17	16			19	18		14
Rarely		20	19			21	20		17
Not at all		41	41			41	41		39
Living Styles
Very Frequently		13	13			14	11		23
Frequently		13	15			11	14		9
Somewhat		22	19			25	23		17
Rarely		18	19			18	18		20
Not at all		33	34			32	34		30
Music
Very Frequently		26	23			28	26		23
Frequently		26	26			27	27		22
Somewhat		15	17			13	13		20
Rarely		16	18			14	15		20
Not at all		18	16			19	18		14
Food Habit
Very Frequently		11	15			8	8		23
Frequently		13	13			13	13		14
Somewhat		19	19			19	20		13
Rarely		17	17			18	19		11
Not at all		40	36			44	40		39
Drinking
Very Frequently		11	11			11	9		22
Frequently		11	13			10	13		6
Somewhat		12	13			11	13		9
Rarely		18	16			21	20		13
Not at all		47	48			47	46		50
Festival
Very Frequently		13	13			14	11		22
Frequently		16	13			19	16		14
Somewhat		15	15			15	16		9
Rarely		19	21			18	19		20
Not at all		36	38			34	37		34
Interior
Very Frequently		12	14			9	11		14
Frequently		17	16			19	16		22
Somewhat		18	16			19	19		13
Rarely		18	21			15	19		16
Not at all		35	33			38	35		36
Beard
Very Frequently		10	13			6	7		19
Frequently		8	8			8	9		6
Somewhat		11	10			12	12		8
Rarely		17	16			18	16		19
Not at all		54	53			56	56		48

 




Table showing the Percentage

The analytical review of the respondents' Adoption of Bollywood movies features reveals that overall majority of respondents (52%) adopt Music as compared to Hairstyle (40%) followed by Dialogue (40%) , Dresses (37%) , Festival (29%) , Interior Design (29%) , Living Style (26%) , Food habit (24%) , Drinking (22%), Eating (22%), Mustache (21%) and Beard (18%) , and. In Gender analysis there is no significant difference has been observed between respondent's categories in the adoption of the Hairstyle, living style, Dialogue, Drinking Interior Design, and Dresses of Bollywood movies. In further analysis, data shows that male respondents more adopt Mustache (25%), Food Habit (28%), Beard (21%), and Eating (25%) as compared to females more adopt Festivals (33%) and Music (55%). In term of age analysis data shows that higher age group 25-30 more adopt Hairstyle (56%), Dresses (47%) , Dialogue (44%) ,  Mustache (32%),  Food Habit (37%) , Eating (29%) , Living style (32%) , Drinking (28%) , Festival (36%) , Interior Design (36%) and Beard (25%) as compare to lower age group 18-24 adopt Music (53%)

Table 3. National Identity Crisis on Pakistan

Category	Overall			Gender				Age
				Male	Female			18-24	25-30
Language
Very Frequently		37	36			38	36		42
Frequently		32	31			32	34		20
Somewhat		13	12			13	13		13
Rarely		12	12			12	11		16
Not at all		7	9			5	7		9
Dressing
Very Frequently		33	35			30	30		41
Frequently		35	33			37	36		28
Somewhat		18	18			19	20		14
Rarely		10	9			10	9		13
Not at all		5	6			4	5		5
Eating Culture
Very Frequently		20	23			16	16		34
Frequently		20	20			19	20		19
Somewhat		28	26			29	30		20
Rarely		20	17			24	21		17
Not at all		13	14			11	13		9
National Heros
Very Frequently		26	24			28	23		36
Frequently		24	28			20	23		27
Somewhat		17	18			16	18		9
Rarely		17	16			17	17		14
Not at all		17	15			19	18		14
Two Nation Theory
Very Frequently		25	29			22	22		38
Frequently		21	23			20	22		19
Somewhat		24	24			25	26		17
Rarely		9	8			11	10		8
Not at all		20	18			22	20		19
National Symbols
Very Frequently		20	24			16	17		34
Frequently		19	21			16	21		11
Somewhat		18	18			18	16		23
Rarely		14	9			19	15		13
Not at all		29	28			31	32		19

 




Table showing Percentage

The analytical review of the National Identity Crisis reveals that overall majority of the respondents (69%) Language more affected as compare to Dresses (68%) followed by National Heroes (50%), Two Nation Theory (46%), Eating Culture (40%) and National Symbols (39%). Gender analysis reveals that no significant difference has been observed in Language, Dresses, and National Heroes between male and female. Further analysis shows that male respondents more affected by the crisis of Eating Culture (43%), Two Nation Theory (52%), and National Symbols (45%) as compared to females. Gender analysis shows that no significant difference has been observed in Dresses and Two Nation Theory. Further analysis shows that the higher age group 25-30 is more affected by the crisis of Eating Culture (53%), National Heroes (63%), and National Symbols (45%) as compared to the lower age group 18-24 (70%).

Table 4. Effects of Indian Movies on Army Image

Category	Overall			Gender				Age
				Male	Female			18-24	25-30
Very Frequently		26	28			24	26		27
Frequently		15	17			14	15		17
Somewhat		14	16			12	15		9
Rarely		10	9			11	10		11
Not at all		34	30			39	34		36

 




Table showing the percentage

The Analytical analysis of Army Image shows that the overall majority of respondents feel that (41%) more affected frequently as compared to somewhat (24%). Gender analysis shows that male respondents feel that (45%) are more affected as compared to female (38%). Age analysis shows that no significant difference has been observed between the lower age group 18-24 higher age group, 25-30.




 

Statistical Test 

Testing Hypothesis 1

Table 5. Effects of Indian Movies on Interaction Pattern

Correlation
	with Parents	With Friends	With Family Members	With Co-Worker
Time spending of respondents	Pearson Correlation	-.101	-.092	-.174**
	Sig. (2-tailed)	.071	.100	.002
	N	320	320	320

Correlation is significant at the 0.01 level (2-tailed).




This result of Statistics Test Correlation show that Time spending on Watching Bollywood movies significantly affect the interaction pattern with Parents, family, with friends; this support the Research Hypothesis H1; the More the youth watches Bollywood movies they, the more their interaction pattern is affected with the social network.




Testing Hypothesis 2

Figure6

Test Statistics
	Language	Dressing	Eating Culture	National Heroes	Two Nation Theory	National Symbols
Chi-Square	112.781a	114.438a	18.813a	12.938a	25.906a	19.469a
Df	4	4	4	4	4	4
Asymp. Sig.	.000	.000	.001	.012	.000	.001

a.      0 cells (0.0%) have expected frequencies less than 5. The minimum expected cell frequency is 64.0

 




This statistical test chi-square applies to test watching Bollywood movies and influence on Identities. This strongly support the research hypothesis.

H2; More the youth watch nationalist and motivated Bollywood movies then, the more they are influenced by Indian Language and Dresses.




 

Testing Hypothesis 3

Adoption of Indian culture

		Hair Style	Dialogue	Dress	Mustache	Eating	Living Style	Music	Food Habits	Drinking	Festival	Interior Design	Beard
Watching Habit of movies	Pearson Correlation	.127*	.235**	.149**	.078	.141*	.229**	.243**	.107	.181**	.157**	.061	.144**
	Sig. (2 tailed)	.024	.000	.008	.164	.012	.000	.000	.055	.001	.005	.278	.010
	N	320	320	320	320	320	320	320	320	320	320	320	320

 




The researcher also apply same test on the adoption of Indian Culture to verify the watching Habit of Indian movies and Adoption culture of India. Results also support 3rdresearch hypothesis, H9; there is significant Co Relation between the extent of watching Indian movies and the adoption of Indian cultural identities.

Summary

At last, keeping in perspective every last one of outline judgment from claiming discoveries What's more Investigation analyst reasoned that Indian motion pictures required extraordinary impact on Pakistani national personality. Young about our country a great part similar to Indian industry also their motion pictures substance. With saving our personalities, it is imperative will Push our identity or society through motion pictures substance instead of Indian society. It will be suggestive that Pakistani networking will ban Bollywood motion pictures once link television. For available Pakistani film industry attempt with settle on a percentage news motion pictures substance for their viewers be that unfortunately holders of the business at present Push Indian motion pictures as they use Indian motion pictures substance What's more adornments to motion pictures. As opposed makes motion pictures for which they push Pakistani personalities. 

References

• Batool, S.(2004). Portrayal of Muslims in Indian Movies. Unpublished Master's thesis institute of communication studies, University of the Punjab, Lahore.
• Callahan, P. ( 2001). http://books.google.com.pk/books?id=DIVl w5AzQTgC
• Callahan, P. ( 2001). http://books.google.com.pk/books?id=DIVl w5AzQTgC
• Jessop, B. (2000). Reshaping public opinion and the white-coated Propagandists.
• Juni ,M. (2014). International Journal of Research (IJR) 1(9).
• Kothari, C. R. (2004). Research Methodology: Methods and Techniques . New age Int. (P) Ltd Publishers. 31-100
• Saeed, Y. (2007). Stereotypes of Indian Muslims. Retrieved on August. www.filmlabs.org/index.php/site/history
• Zainab, S. (2005). Impact of Indian movies on the culture of youth . Unpublished