THE INFLUENCE OF ADVERTISEMENTS ON ADOPTION OF FAMILY PLANNING METHODS IN PAKISTAN

http://dx.doi.org/10.31703/gmcr.2020(V-III).03      10.31703/gmcr.2020(V-III).03      Published : Sep 2020
Authored by : AbdulRehmanMadni , AshrafIqbal , Zaheer Ud DinBabar

03 Pages : 28-42

References

  • Abdulai, M. A. (2012). Factors influencing condom use among women in rural Ghana : A cross- sectional survey.
  • Agha, S., & Beaudoin, C. E. (2012). Assessing a thematic condom advertising campaign on condom use in urban Pakistan. Journal of Health Communication, 17(5), 601-623. https://doi.org/10.1080/10810730.2011.635768
  • Ajzen, I. (2006). Constructing a TpB Questionnaire : Conceptual and Methodological Considerations. Time, 2002(June 5), 1-13. https://doi.org/10.1002/hep.22759
  • Ajzen, I. (2013). Theory of Planned Behaviour Questionnaire. Measurement Instrument Database for the Social Science. www.midss.ie
  • Akhter, W., Abassi, A. S., & Umar, S. (2011). Ethical issues in advertising in pakistan: An islamic perspective. World Applied Sciences Journal, 13(3), 444-452.
  • Alabdali, O. (2010). Saudi consumers' attitudes towards advertising: a contemporary perspective. JIBED, 4(4), 265. https://doi.org/10.1504/jibed.2009.033740
  • Ammar, S., Khan, M. M., Ahmad, M., & Zafar, S. (2014). The Influence of Subcultural Beliefs on Attitudes towards Socially-Sensitive Advertising across Four Provinces of Pakistan. Journal Of Basic And Applied Scientific Research, 4(3), 197-206.
  • An, D. (2013). Effects of feminine role orientation on perceived gender role offensiveness in advertising : A Korean perspective, 2(2), 23-34.
  • Arens, W. (2014). Chapter 3: The Economic, Social, and Regulatory Aspects of Advertising. October 2, 2014, http://www.aef.com/pdf/arens_ch03.pdf
  • Bakht, M. B., Arif, Z., Zafar, S., & Nawaz, M. A. (2013). Original Article Influence of Media on Contraceptive Use : a Cross-Sectional Study in Four Asian Countries. Journal of Ayub Medical College Abbottabad, 25(3), 3-8.
  • Baumeister, R. F., & Bushman, B. J. (2014). Social Psychology and Human Nature. WADSWORTH CENGAGE Learning.
  • Cavanaugh, L. A. (2009). By.
  • Chaidaroon, S., & Polyorat, K. (2008). Communication Strategies to Respond to Criticisms against Controversial Advertising: Evidences from Thailand. February 13, 2015, http://www.anzmac.org/conference_archive/2008/_Proceedings/PDF/S01_/Chaidaroon
  • Chang, H. H., & Pham, M. T. (2013). Affect as a Decision-Making System. Journal of Consumer Research, 42-63.
  • Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). London: Lawrence Erlbaum Associates Publishers. of Consumer Research, 42-63.
  • Drozdova, N. (2014). Measuring Emotions in Marketing and Consumer Behavior: Is Face Reader an applicable tool? Norwegian School of Economics. https://brage.bibsys.no/xmlui/bitstream/handle/11250/223267/masterthesis119.pdf?sequ ence=1
  • Edell, J. A., & Burke, M. C. (1987). The Power of Feelings in Understanding Advertising Effects. Journal of Consumer Research, 14(3), 421. https://doi.org/10.1086/209124
  • Estrada, C. A., Isen, A. M., & Young, M. J. (1994). Positive affect improves creative problem solving and influences reported source of practice satisfaction in physicians. Motivation and Emotion, 18(4), 285-299. https://doi.org/10.1007/BF02856470
  • Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24(4), 343-353. https://doi.org/10.1086/209515
  • Fredrickson, B. L. (2001). The Role of Positive Emotions in Positive Psychology. The American Psychologist, 56(3), 218-226. https://doi.org/10.1037/0003-066x.56.3.218
  • Greenstar. (2014). Impact of a Social Marketing Campaign on Condom Use in Urban Pakistan, 41(4), 277-290. http://www.greenstar.org.pk/Research-Publications.html
  • Hair, J. F., Black, J. W., Babin, B. J., & Anderson, E. R. (2010). Multivariate data analysis (7th ed.). Edinburgh: Pearson Education Limited.
  • Hair, Joe F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a Silver Bullet. The Journal of Marketing Theory and Practice, 19(2), 139-152. https://doi.org/10.2753/MTP1069- 6679190202
  • Hair, Joe F, Sarstedt, M., & Ringle, C. M. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414-433.
  • Hair Jr., J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2013). A primer on partial least squares structural equation modeling (PLS-SEM). SAGE Publications.
  • Hakkyun, K., Kiwan, P., & Norbert, S. (2010). Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation. Journal of Consumer Research, 983-991.
  • Henseler, J., Ringle, C. M., & Sinkovics, R. (2009). the Use of Partial Least Squares Path Modeling in International Marketing. New Challenges to International Marketing\nAdvances in International Marketing, 20, 43. https://doi.org/10.1108
  • Huang, M.-H. (2001). The Theory of Emotions in Marketing. Journal of Business and Psychology, 16(2), 239-247.
  • Isen, A. M. (2001). An Influence of Positive Affect on Decision Making in Complex Situations: Theoretical Issues With Practical Implications. Journal of Consumer Psychology, 11(2), 75- 85. https://doi.org/10.1207/S15327663JCP1102_01
  • Isen, A. M. (2008). Positive affect and decision processes: Some recent theoretical developments with practical implications. In Marketing and consumer psychology series. (273-296). http://search.proquest.com/docview/621929943?accountid=14902
  • Khan, A. Y., Razi, A., Mirza, R., Mazhar, S., & Amjad, A. (2013). Impact of Mass Media in Pakistan on Social, Ethical and Economic Grounds. International Journal of Economic Resources, 4(3), 1-20.
  • Khattak, S. (2011). The Role of the Private Sector in Reproductive Health Service Delivery in Pakistan. In M. H. Michael, Kugelman & Robert (Ed.), Reaping the Dividend: Overcoming Pakistan ' s Dempgraphic challenges (145-159). Washington, D.C.
  • Kozinets, R. V. (2001). Utopian enterprise : Articulating the meanings of Star Trek's culture of consumption. Journal of Consumer Research, 28(1), 67-88. https://doi.org/10.1086/321948
  • McDougall, R. (2009). Too many people: Earth's population problem. October 27, 2014, https://www.populationmatters.org/wp-content/uploads/population_problem.pdf
  • Muñiz, A. M. J., & Schau, H. J. (2005). Religiosity in the abandoned Apple Newton brand community. Journal of Consumer Research, 31(4), 737-747. https://doi.org/10.1086/426607
  • NIPS. (2008). Pakistan Demographic and Health Survey 2006-07. Islamabad. http://dhsprogram.com/pubs/pdf/FR200/FR200.pdf
  • Oliver, R. L., & Westbrook, R. A. (1993). Profiles of consumer emotions and satisfactions in ownership and usage. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 12-27.
  • Ortony, A., Clore, G. L., & Collins, A. (1988). The cognitive Structure of Emotions. Cambridge, UK: Cambridge University Press.
  • Pande, B., & Bhushan, R. (2011). Making ads in Pakistan: Tough with many formal and informal censors. October 2, 2014, http://articles.economictimes.indiatimes.com/2011-11 06/news/30364129_1_advertising-industry-top-ad-international-advertising-association
  • Patterson, R. (2013). Improving family planning in Pakistan: Lessons learned from Iran. Dartmouth College.
  • Ringle, C. M., Wande, S., & Becker, J. M. (2016). SmartPLS - Statistical Software For Structural Equation Modeling. August 8, 2016, https://www.smartpls.com/
  • Sathar, Z., Singh, S., & Fikree, F. (2007). Estimating the incidence of abortion in Pakistan. Studies In Family Planning, 38(1), 11--22.
  • Shiota, M., Campos, B., Keltner, D., & Hertenstein, M. J. (2004). Positive emotion and the regulation of interpersonal relationships. The Regulation of Emotion, 127-155. emotion and the regulation of interpersonal r https://books.google.be/books?hl=en
  • Shiv, B., & Fedorikhin, A. (1999). Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision. Journal of Consumer Research, 278-292.
  • Sunde, J. K. (2014). Attitudes and purchase intentions toward electric cars : What types of advertising appeal and message are most effective ? Norwegian School of Economics.
  • Vinzi, V. E., Trinchera, L., & Amato, S. (2010). PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement. Handbook of Partial Least Squares, 47-82. https://doi.org/10.1007/978-3-540-32827-8 3
  • Watson, D., Clark, L. a, & Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: the PANAS scales. Journal of Personality and Social Psychology, 54(6), 1063-1070. https://doi.org/10.1037/0022-3514.54.6.1063
  • Winterich, K. P., & Haws, K. L. (2011). Helpful Hopefulness: The Effect of Future. Journal of Consumer Research, 505-524.
  • worldometers. (2020). World Population. June 1, 2017, http://www.worldometers.info/
  • Yu, Y.-T., & Dean, A. (2001). The Contribution of Emotional Satisfaction to Consumer Loyalty. International Journal of Service Industry Management, 234-250.
  • Zhang, K. Z., Cheung, C. M., & Lee, M. K. (2014). Examining the moderating effect of inconsistent reviews and its gender differences on consumers' online shopping decision. International Journal of Information Management, 89-98.

References

  • Abdulai, M. A. (2012). Factors influencing condom use among women in rural Ghana : A cross- sectional survey.
  • Agha, S., & Beaudoin, C. E. (2012). Assessing a thematic condom advertising campaign on condom use in urban Pakistan. Journal of Health Communication, 17(5), 601-623. https://doi.org/10.1080/10810730.2011.635768
  • Ajzen, I. (2006). Constructing a TpB Questionnaire : Conceptual and Methodological Considerations. Time, 2002(June 5), 1-13. https://doi.org/10.1002/hep.22759
  • Ajzen, I. (2013). Theory of Planned Behaviour Questionnaire. Measurement Instrument Database for the Social Science. www.midss.ie
  • Akhter, W., Abassi, A. S., & Umar, S. (2011). Ethical issues in advertising in pakistan: An islamic perspective. World Applied Sciences Journal, 13(3), 444-452.
  • Alabdali, O. (2010). Saudi consumers' attitudes towards advertising: a contemporary perspective. JIBED, 4(4), 265. https://doi.org/10.1504/jibed.2009.033740
  • Ammar, S., Khan, M. M., Ahmad, M., & Zafar, S. (2014). The Influence of Subcultural Beliefs on Attitudes towards Socially-Sensitive Advertising across Four Provinces of Pakistan. Journal Of Basic And Applied Scientific Research, 4(3), 197-206.
  • An, D. (2013). Effects of feminine role orientation on perceived gender role offensiveness in advertising : A Korean perspective, 2(2), 23-34.
  • Arens, W. (2014). Chapter 3: The Economic, Social, and Regulatory Aspects of Advertising. October 2, 2014, http://www.aef.com/pdf/arens_ch03.pdf
  • Bakht, M. B., Arif, Z., Zafar, S., & Nawaz, M. A. (2013). Original Article Influence of Media on Contraceptive Use : a Cross-Sectional Study in Four Asian Countries. Journal of Ayub Medical College Abbottabad, 25(3), 3-8.
  • Baumeister, R. F., & Bushman, B. J. (2014). Social Psychology and Human Nature. WADSWORTH CENGAGE Learning.
  • Cavanaugh, L. A. (2009). By.
  • Chaidaroon, S., & Polyorat, K. (2008). Communication Strategies to Respond to Criticisms against Controversial Advertising: Evidences from Thailand. February 13, 2015, http://www.anzmac.org/conference_archive/2008/_Proceedings/PDF/S01_/Chaidaroon
  • Chang, H. H., & Pham, M. T. (2013). Affect as a Decision-Making System. Journal of Consumer Research, 42-63.
  • Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). London: Lawrence Erlbaum Associates Publishers. of Consumer Research, 42-63.
  • Drozdova, N. (2014). Measuring Emotions in Marketing and Consumer Behavior: Is Face Reader an applicable tool? Norwegian School of Economics. https://brage.bibsys.no/xmlui/bitstream/handle/11250/223267/masterthesis119.pdf?sequ ence=1
  • Edell, J. A., & Burke, M. C. (1987). The Power of Feelings in Understanding Advertising Effects. Journal of Consumer Research, 14(3), 421. https://doi.org/10.1086/209124
  • Estrada, C. A., Isen, A. M., & Young, M. J. (1994). Positive affect improves creative problem solving and influences reported source of practice satisfaction in physicians. Motivation and Emotion, 18(4), 285-299. https://doi.org/10.1007/BF02856470
  • Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24(4), 343-353. https://doi.org/10.1086/209515
  • Fredrickson, B. L. (2001). The Role of Positive Emotions in Positive Psychology. The American Psychologist, 56(3), 218-226. https://doi.org/10.1037/0003-066x.56.3.218
  • Greenstar. (2014). Impact of a Social Marketing Campaign on Condom Use in Urban Pakistan, 41(4), 277-290. http://www.greenstar.org.pk/Research-Publications.html
  • Hair, J. F., Black, J. W., Babin, B. J., & Anderson, E. R. (2010). Multivariate data analysis (7th ed.). Edinburgh: Pearson Education Limited.
  • Hair, Joe F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a Silver Bullet. The Journal of Marketing Theory and Practice, 19(2), 139-152. https://doi.org/10.2753/MTP1069- 6679190202
  • Hair, Joe F, Sarstedt, M., & Ringle, C. M. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414-433.
  • Hair Jr., J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2013). A primer on partial least squares structural equation modeling (PLS-SEM). SAGE Publications.
  • Hakkyun, K., Kiwan, P., & Norbert, S. (2010). Will This Trip Really Be Exciting? The Role of Incidental Emotions in Product Evaluation. Journal of Consumer Research, 983-991.
  • Henseler, J., Ringle, C. M., & Sinkovics, R. (2009). the Use of Partial Least Squares Path Modeling in International Marketing. New Challenges to International Marketing\nAdvances in International Marketing, 20, 43. https://doi.org/10.1108
  • Huang, M.-H. (2001). The Theory of Emotions in Marketing. Journal of Business and Psychology, 16(2), 239-247.
  • Isen, A. M. (2001). An Influence of Positive Affect on Decision Making in Complex Situations: Theoretical Issues With Practical Implications. Journal of Consumer Psychology, 11(2), 75- 85. https://doi.org/10.1207/S15327663JCP1102_01
  • Isen, A. M. (2008). Positive affect and decision processes: Some recent theoretical developments with practical implications. In Marketing and consumer psychology series. (273-296). http://search.proquest.com/docview/621929943?accountid=14902
  • Khan, A. Y., Razi, A., Mirza, R., Mazhar, S., & Amjad, A. (2013). Impact of Mass Media in Pakistan on Social, Ethical and Economic Grounds. International Journal of Economic Resources, 4(3), 1-20.
  • Khattak, S. (2011). The Role of the Private Sector in Reproductive Health Service Delivery in Pakistan. In M. H. Michael, Kugelman & Robert (Ed.), Reaping the Dividend: Overcoming Pakistan ' s Dempgraphic challenges (145-159). Washington, D.C.
  • Kozinets, R. V. (2001). Utopian enterprise : Articulating the meanings of Star Trek's culture of consumption. Journal of Consumer Research, 28(1), 67-88. https://doi.org/10.1086/321948
  • McDougall, R. (2009). Too many people: Earth's population problem. October 27, 2014, https://www.populationmatters.org/wp-content/uploads/population_problem.pdf
  • Muñiz, A. M. J., & Schau, H. J. (2005). Religiosity in the abandoned Apple Newton brand community. Journal of Consumer Research, 31(4), 737-747. https://doi.org/10.1086/426607
  • NIPS. (2008). Pakistan Demographic and Health Survey 2006-07. Islamabad. http://dhsprogram.com/pubs/pdf/FR200/FR200.pdf
  • Oliver, R. L., & Westbrook, R. A. (1993). Profiles of consumer emotions and satisfactions in ownership and usage. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 12-27.
  • Ortony, A., Clore, G. L., & Collins, A. (1988). The cognitive Structure of Emotions. Cambridge, UK: Cambridge University Press.
  • Pande, B., & Bhushan, R. (2011). Making ads in Pakistan: Tough with many formal and informal censors. October 2, 2014, http://articles.economictimes.indiatimes.com/2011-11 06/news/30364129_1_advertising-industry-top-ad-international-advertising-association
  • Patterson, R. (2013). Improving family planning in Pakistan: Lessons learned from Iran. Dartmouth College.
  • Ringle, C. M., Wande, S., & Becker, J. M. (2016). SmartPLS - Statistical Software For Structural Equation Modeling. August 8, 2016, https://www.smartpls.com/
  • Sathar, Z., Singh, S., & Fikree, F. (2007). Estimating the incidence of abortion in Pakistan. Studies In Family Planning, 38(1), 11--22.
  • Shiota, M., Campos, B., Keltner, D., & Hertenstein, M. J. (2004). Positive emotion and the regulation of interpersonal relationships. The Regulation of Emotion, 127-155. emotion and the regulation of interpersonal r https://books.google.be/books?hl=en
  • Shiv, B., & Fedorikhin, A. (1999). Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision. Journal of Consumer Research, 278-292.
  • Sunde, J. K. (2014). Attitudes and purchase intentions toward electric cars : What types of advertising appeal and message are most effective ? Norwegian School of Economics.
  • Vinzi, V. E., Trinchera, L., & Amato, S. (2010). PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement. Handbook of Partial Least Squares, 47-82. https://doi.org/10.1007/978-3-540-32827-8 3
  • Watson, D., Clark, L. a, & Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: the PANAS scales. Journal of Personality and Social Psychology, 54(6), 1063-1070. https://doi.org/10.1037/0022-3514.54.6.1063
  • Winterich, K. P., & Haws, K. L. (2011). Helpful Hopefulness: The Effect of Future. Journal of Consumer Research, 505-524.
  • worldometers. (2020). World Population. June 1, 2017, http://www.worldometers.info/
  • Yu, Y.-T., & Dean, A. (2001). The Contribution of Emotional Satisfaction to Consumer Loyalty. International Journal of Service Industry Management, 234-250.
  • Zhang, K. Z., Cheung, C. M., & Lee, M. K. (2014). Examining the moderating effect of inconsistent reviews and its gender differences on consumers' online shopping decision. International Journal of Information Management, 89-98.

Cite this article

APA

    APA : Madni, A. R., Iqbal, A., & Babar, Z. U. D. (2020). The Influence of Advertisements on Adoption of Family Planning Methods in Pakistan. Global Mass Communication Review, V(III), 28-42. https://doi.org/10.31703/gmcr.2020(V-III).03

CHICAGO

    CHICAGO : Madni, Abdul Rehman, Ashraf Iqbal, and Zaheer Ud Din Babar. 2020. "The Influence of Advertisements on Adoption of Family Planning Methods in Pakistan." Global Mass Communication Review, V (III): 28-42 doi: 10.31703/gmcr.2020(V-III).03

HARVARD

    HARVARD : MADNI, A. R., IQBAL, A. & BABAR, Z. U. D. 2020. The Influence of Advertisements on Adoption of Family Planning Methods in Pakistan. Global Mass Communication Review, V, 28-42.

MHRA

    MHRA : Madni, Abdul Rehman, Ashraf Iqbal, and Zaheer Ud Din Babar. 2020. "The Influence of Advertisements on Adoption of Family Planning Methods in Pakistan." Global Mass Communication Review, V: 28-42

MLA

    MLA : Madni, Abdul Rehman, Ashraf Iqbal, and Zaheer Ud Din Babar. "The Influence of Advertisements on Adoption of Family Planning Methods in Pakistan." Global Mass Communication Review, V.III (2020): 28-42 Print.

OXFORD

    OXFORD : Madni, Abdul Rehman, Iqbal, Ashraf, and Babar, Zaheer Ud Din (2020), "The Influence of Advertisements on Adoption of Family Planning Methods in Pakistan", Global Mass Communication Review, V (III), 28-42

TURABIAN

    TURABIAN : Madni, Abdul Rehman, Ashraf Iqbal, and Zaheer Ud Din Babar. "The Influence of Advertisements on Adoption of Family Planning Methods in Pakistan." Global Mass Communication Review V, no. III (2020): 28-42. https://doi.org/10.31703/gmcr.2020(V-III).03