http://dx.doi.org/10.31703/gmcr.2021(VI-III).03
10.31703/gmcr.2021(VI-III).03
Published : Sep 2021
An Advertising Campaign for Iron-Hand Roadside Assistance Service
As vehicle ownership has gone up in Pakistan in recent years, maintenance costs have also skyrocketed, particularly those of highway recovery services. It is the need of the hour to develop and promote new recovery services that are both cheap and efficient. This PR proposal is centered around the promotion of a fast, reliable, and cost-effective novel roadside assistance service for the people of Islamabad among vehicle owners and automobile mechanics. The PR campaign will be multi-pronged in approach and will generate significant brand awareness under diverse media promotion tools .
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Service, Assistance, Vehicle, Roadside, Campaign, Breakdown, Cost, Pakistan, Advertisement
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(1) Aadil Rehman Khan
BS English, Department of Mass Communication, National University of Modern Languages, Islamabad, Pakistan.
(2) Nimra Saleem
Research Scholar, Faculty of English, National University of Modern Languages, Islamabad, Pakistan.
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Cite this article
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APA : Khan, A. R., & Saleem, N. (2021). An Advertising Campaign for Iron-Hand Roadside Assistance Service. Global Mass Communication Review, VI(III), 40-49. https://doi.org/10.31703/gmcr.2021(VI-III).03
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CHICAGO : Khan, Aadil Rehman, and Nimra Saleem. 2021. "An Advertising Campaign for Iron-Hand Roadside Assistance Service." Global Mass Communication Review, VI (III): 40-49 doi: 10.31703/gmcr.2021(VI-III).03
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HARVARD : KHAN, A. R. & SALEEM, N. 2021. An Advertising Campaign for Iron-Hand Roadside Assistance Service. Global Mass Communication Review, VI, 40-49.
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MHRA : Khan, Aadil Rehman, and Nimra Saleem. 2021. "An Advertising Campaign for Iron-Hand Roadside Assistance Service." Global Mass Communication Review, VI: 40-49
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MLA : Khan, Aadil Rehman, and Nimra Saleem. "An Advertising Campaign for Iron-Hand Roadside Assistance Service." Global Mass Communication Review, VI.III (2021): 40-49 Print.
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OXFORD : Khan, Aadil Rehman and Saleem, Nimra (2021), "An Advertising Campaign for Iron-Hand Roadside Assistance Service", Global Mass Communication Review, VI (III), 40-49
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TURABIAN : Khan, Aadil Rehman, and Nimra Saleem. "An Advertising Campaign for Iron-Hand Roadside Assistance Service." Global Mass Communication Review VI, no. III (2021): 40-49. https://doi.org/10.31703/gmcr.2021(VI-III).03