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ASSESSING THE MEDIA LITERACY AMONGST THE STUDENTS OF UNIVERSITY OF SWAT

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05 Pages : 52-58

http://dx.doi.org/10.31703/gmcr.2016(I-I).05      10.31703/gmcr.2016(I-I).05      Published : Dec 2016

Assessing the Media Literacy amongst the Students of University of Swat

Abstract

    This research assesses the level of media literacy among the students studying at the University of Swat because understanding media messages is important in this era of advanced communication and swift media. This research collects data through a questionnaire randomly from 210 students, where the response rate remained 94 percent as 117 respondents were and 89 respondents were female from the University of Swat. The finding of the study suggest that students have moderate ability to analyze media messages but less proficient in understanding how media produce messages and also, they do not have the ability to analyze, and evaluate media monopolies and their tricks.

    Media Literacy, Assessing, Moderate, Proficient

    (1) Waqar Ahmad
    Lecturer, Department of Media & Communication Studies, University of Swat, KP, Pakistan.
    (2) Sulaiman Khan
    Graduate Student, Department of Media & Communication Studies, University of Swat, KP, Pakistan.
    (3) Khayam Hassan
    Lecturer, Department of Media & Communication Studies, University of Swat, KP, Pakistan.
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References

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Cite this article

APA

    APA : Ahmad, W., Khan, S., & Hassan, K. (2016). Assessing the Media Literacy amongst the Students of University of Swat. Global Mass Communication Review, I(I), 52-58. https://doi.org/10.31703/gmcr.2016(I-I).05

CHICAGO

    CHICAGO : Ahmad, Waqar, Sulaiman Khan, and Khayam Hassan. 2016. "Assessing the Media Literacy amongst the Students of University of Swat." Global Mass Communication Review, I (I): 52-58 doi: 10.31703/gmcr.2016(I-I).05

HARVARD

    HARVARD : AHMAD, W., KHAN, S. & HASSAN, K. 2016. Assessing the Media Literacy amongst the Students of University of Swat. Global Mass Communication Review, I, 52-58.

MHRA

    MHRA : Ahmad, Waqar, Sulaiman Khan, and Khayam Hassan. 2016. "Assessing the Media Literacy amongst the Students of University of Swat." Global Mass Communication Review, I: 52-58

MLA

    MLA : Ahmad, Waqar, Sulaiman Khan, and Khayam Hassan. "Assessing the Media Literacy amongst the Students of University of Swat." Global Mass Communication Review, I.I (2016): 52-58 Print.

OXFORD

    OXFORD : Ahmad, Waqar, Khan, Sulaiman, and Hassan, Khayam (2016), "Assessing the Media Literacy amongst the Students of University of Swat", Global Mass Communication Review, I (I), 52-58

TURABIAN

    TURABIAN : Ahmad, Waqar, Sulaiman Khan, and Khayam Hassan. "Assessing the Media Literacy amongst the Students of University of Swat." Global Mass Communication Review I, no. I (2016): 52-58. https://doi.org/10.31703/gmcr.2016(I-I).05