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CHILDRENS CONTENT EXPOSURE AND ACADEMIC PERFORMANCE A QUANTITATIVE STUDY TO EXPLORE PARENTAL PERCEPTIONS

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13 Pages : 146-155

http://dx.doi.org/10.31703/gmcr.2024(IX-I).13      10.31703/gmcr.2024(IX-I).13      Published : Mar 2024

Children's Content Exposure and Academic Performance: A Quantitative Study to Explore Parental Perceptions

Abstract

    This research delves into investigating the impact of children's TV content exposure on the academic performance of children through parental perceptions. It has also examined the moderating role that a mother's education and occupation, family setup, and income have in the association between school-age children's academic performance and content exposure. Parents' perceptions about the impact of content exposure on the academic performance of children were investigated through a survey (N = 520). Respondents were selected through a multistage sampling technique. The role of mothers' education, occupation, family income, and setup were studied as moderators between children's content exposure and academic performance. The findings showed a positive association between children's content exposure and their academic performance according to their parents. Furthermore, findings also showed that education, occupation of the mother, and family income are positive moderators in the relationship between children's content exposure and academic performance.

    Content Exposure, Academic Performance, Parental Perceptions, Mother's Education and Occupation, Family Income, and Setup

    (1) Muniba Fatima Zahra
    Assistant Professor, Department of Media and Communication Studies, Government College University, Lahore, Punjab, Pakistan.
    (2) Ali Ashraf
    Assistant Professor, Faculty of Media and Mass Communication, University of Central Punjab, Lahore, Punjab, Pakistan.
    (3) Muhammad Irfan Ali
    Assistant Professor, Department of Political Science and International Relations, University of Central Punjab, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Zahra, M. F., Ashraf, A., & Ali, M. I. (2024). Children's Content Exposure and Academic Performance: A Quantitative Study to Explore Parental Perceptions. Global Mass Communication Review, IX(I), 146-155. https://doi.org/10.31703/gmcr.2024(IX-I).13

CHICAGO

    CHICAGO : Zahra, Muniba Fatima, Ali Ashraf, and Muhammad Irfan Ali. 2024. "Children's Content Exposure and Academic Performance: A Quantitative Study to Explore Parental Perceptions." Global Mass Communication Review, IX (I): 146-155 doi: 10.31703/gmcr.2024(IX-I).13

HARVARD

    HARVARD : ZAHRA, M. F., ASHRAF, A. & ALI, M. I. 2024. Children's Content Exposure and Academic Performance: A Quantitative Study to Explore Parental Perceptions. Global Mass Communication Review, IX, 146-155.

MHRA

    MHRA : Zahra, Muniba Fatima, Ali Ashraf, and Muhammad Irfan Ali. 2024. "Children's Content Exposure and Academic Performance: A Quantitative Study to Explore Parental Perceptions." Global Mass Communication Review, IX: 146-155

MLA

    MLA : Zahra, Muniba Fatima, Ali Ashraf, and Muhammad Irfan Ali. "Children's Content Exposure and Academic Performance: A Quantitative Study to Explore Parental Perceptions." Global Mass Communication Review, IX.I (2024): 146-155 Print.

OXFORD

    OXFORD : Zahra, Muniba Fatima, Ashraf, Ali, and Ali, Muhammad Irfan (2024), "Children's Content Exposure and Academic Performance: A Quantitative Study to Explore Parental Perceptions", Global Mass Communication Review, IX (I), 146-155

TURABIAN

    TURABIAN : Zahra, Muniba Fatima, Ali Ashraf, and Muhammad Irfan Ali. "Children's Content Exposure and Academic Performance: A Quantitative Study to Explore Parental Perceptions." Global Mass Communication Review IX, no. I (2024): 146-155. https://doi.org/10.31703/gmcr.2024(IX-I).13