Critical Analysis of the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review
The aim of this study is to find out the ethical challenges to social media data privacy because social media plays an information and dissemination role in our society while on the other side, it is also facing data privacy problems. The study analyzed 38 articles related to Facebook and Twitter to explore the viewpoint of the scholars regarding ethical challenges to data privacy linked to social media. The study revealed that social media users are facing data privacy problems and ethical challenges. Both have their own status and requirements regulations, rights, and laws to protect each other from any mishap in society. It is recommended that social media users read and learn all the rules & regulations and conditions whenever logging into a particular Social Network Site, the SNS providers need to clearly define their rules & regulations, and conditions to use to overcome ethical challenges.
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Critical Analysis, Ethical Challenges, Data Privacy, Social Media Analytics, Literature Review
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(1) Khayam Hassan
PhD Scholar, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
(2) Ayesha Siddiqua
Associate Professor, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
(3) Waqas Bin Ayaz
PhD Scholar, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
Cite this article
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APA : Hassan, K., Siddiqua, A., & Ayaz, W. B. (2024). Critical Analysis of the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review. Global Mass Communication Review, IX(III), 54-61. https://doi.org/10.31703/gmcr.2024(IX-III).06
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CHICAGO : Hassan, Khayam, Ayesha Siddiqua, and Waqas Bin Ayaz. 2024. "Critical Analysis of the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review." Global Mass Communication Review, IX (III): 54-61 doi: 10.31703/gmcr.2024(IX-III).06
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HARVARD : HASSAN, K., SIDDIQUA, A. & AYAZ, W. B. 2024. Critical Analysis of the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review. Global Mass Communication Review, IX, 54-61.
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MHRA : Hassan, Khayam, Ayesha Siddiqua, and Waqas Bin Ayaz. 2024. "Critical Analysis of the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review." Global Mass Communication Review, IX: 54-61
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MLA : Hassan, Khayam, Ayesha Siddiqua, and Waqas Bin Ayaz. "Critical Analysis of the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review." Global Mass Communication Review, IX.III (2024): 54-61 Print.
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OXFORD : Hassan, Khayam, Siddiqua, Ayesha, and Ayaz, Waqas Bin (2024), "Critical Analysis of the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review", Global Mass Communication Review, IX (III), 54-61
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TURABIAN : Hassan, Khayam, Ayesha Siddiqua, and Waqas Bin Ayaz. "Critical Analysis of the Ethical Challenges related to Data Privacy and Social Media Analytics: A Literature Review." Global Mass Communication Review IX, no. III (2024): 54-61. https://doi.org/10.31703/gmcr.2024(IX-III).06