Abstract
This research is designed to explore the impact of Pakistani dramas of the private channel on Pakistani women.
To witness various effects caused by dramas, detailed research is carried out. To gather and document the
perceptions of the female viewers of Rawalpindi and Islamabad, a detailed questionnaire was prepared.
Through a sample of 300 respondents, data was collected from people of different age groups, educational
background and occupational groups. The perceptions of viewers about the various content in dramas showed
that private channels provide a lot of content for entertainment, education, comedy, information, serious,
horror, emotional and musical content. Overall, it was observed that Geo TV dramas provide the content
mentioned more frequently than Hum TV and ARY Digital. The study concludes that there are significant
changes taking place in all the mentioned domains. The degree to which private channels display different
lifestyles was another important variable of the study that has been discussed for so long, but it was observed
from the finding that dramas of private channels promote multiple lifestyles (Western and Indian) on an
equal basis.
Authors
1-Salman AminLecturer, Department of Arts and Media, Foundation University Islamabad, Rawalpindi Campus, Punjab, Pakistan.2-Saadia FatimaPhD Scholar, National University of Modern Languages, Islamabad, Pakistan.3-Sajjad AliLecturer, Department of Media and Communication Studies, University of Swat, KP, Pakistan.
Keywords
Impact, Pvt Channels, Drama, Rawalpindi, Islamabad, Lifestyles
DOI Number
10.31703/gmcr.2018(III-I).03
Page Nos
34-45
Volume & Issue
III - I