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EFFECTS OF TURKISH DRAMAS ON THE YOUTH OF SOUTH PUNJAB

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11 Pages : 136-142

http://dx.doi.org/10.31703/gmcr.2020(V-III).11      10.31703/gmcr.2020(V-III).11      Published : Sep 2020

Effects of Turkish Dramas on the Youth of South Punjab

Abstract

    Dramas have played a vital role in terms of building stereotypical images of the roles different individuals have in society. These stereotypes often have a direct impact on society as individuals see through these images while deciding the good and bad of the society. In a recent development, Turkish dramas have gained huge popularity as an alternative medium of entrainment in Pakistan. However, very few studies have focused on the impact of Turkish dramas on Pakistani youth. The current study aims to bridge that gap. The study is quantitative in nature. The results reveal that the contents in those dramas are not Islamic; instead, they are based on Western culture. Moreover, these western cultural values are creating a negative impact on the youth of Punjab. Considering the imagery shown in Turkish Dramas as 'Islamic', the youth seem to be more influenced by these contents compared to other drama industries.

    Turkish Dramas, Pakistani Dramas, Youth, South Punjab, Drama Effects

    (1) Muhammad Rehan
    Ph.D. Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.
    (2) Zubair Shafiq
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Rehan, Muhammad, and Zubair Shafiq. 2020. "Effects of Turkish Dramas on the Youth of South Punjab." Global Mass Communication Review, V (III): 136-142 doi: 10.31703/gmcr.2020(V-III).11

HARVARD

    HARVARD : REHAN, M. & SHAFIQ, Z. 2020. Effects of Turkish Dramas on the Youth of South Punjab. Global Mass Communication Review, V, 136-142.

MHRA

    MHRA : Rehan, Muhammad, and Zubair Shafiq. 2020. "Effects of Turkish Dramas on the Youth of South Punjab." Global Mass Communication Review, V: 136-142

MLA

    MLA : Rehan, Muhammad, and Zubair Shafiq. "Effects of Turkish Dramas on the Youth of South Punjab." Global Mass Communication Review, V.III (2020): 136-142 Print.

OXFORD

    OXFORD : Rehan, Muhammad and Shafiq, Zubair (2020), "Effects of Turkish Dramas on the Youth of South Punjab", Global Mass Communication Review, V (III), 136-142

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