Dramas have played a vital role in terms of building
stereotypical images of the roles different individuals have in society.
These stereotypes often have a direct impact on society as individuals see
through these images while deciding the good and bad of the society. In
a recent development, Turkish dramas have gained huge popularity as
an alternative medium of entrainment in Pakistan. However, very few
studies have focused on the impact of Turkish dramas on Pakistani
youth. The current study aims to bridge that gap. The study is
quantitative in nature. The results reveal that the contents in those
dramas are not Islamic; instead, they are based on Western culture.
Moreover, these western cultural values are creating a negative impact
on the youth of Punjab. Considering the imagery shown in Turkish
Dramas as 'Islamic', the youth seem to be more influenced by these
contents compared to other drama industries.
1-Muhammad Rehan Ph.D. Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.2-Zubair Shafiq Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.
Turkish Dramas, Pakistani Dramas, Youth, South Punjab, Drama Effects