ISSN(Print): 2708-2105 - ISSN(Online): 2709-9458 - ISSN-L: 2708-2105
 

Effects of Turkish Dramas on the Youth of South Punjab

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Abstract

Dramas have played a vital role in terms of building stereotypical images of the roles different individuals have in society. These stereotypes often have a direct impact on society as individuals see through these images while deciding the good and bad of the society. In a recent development, Turkish dramas have gained huge popularity as an alternative medium of entrainment in Pakistan. However, very few studies have focused on the impact of Turkish dramas on Pakistani youth. The current study aims to bridge that gap. The study is quantitative in nature. The results reveal that the contents in those dramas are not Islamic; instead, they are based on Western culture. Moreover, these western cultural values are creating a negative impact on the youth of Punjab. Considering the imagery shown in Turkish Dramas as 'Islamic', the youth seem to be more influenced by these contents compared to other drama industries.

Authors

1-Muhammad Rehan
Ph.D. Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.

2-Zubair Shafiq
Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.

Keywords

Turkish Dramas, Pakistani Dramas, Youth, South Punjab, Drama Effects

DOI Number

10.31703/gmcr.2020(V-III).11

DOI Link

http://dx.doi.org/10.31703/gmcr.2020(V-III).11

Page Nos

136-142

Volume & Issue

V - III

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published: Sep 2020

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