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GLOBAL IMPACT OF NEW MEDIA IN PUBLIC RELATIONS A REVIEW

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01 Pages : 1-11

http://dx.doi.org/10.31703/gmcr.2024(IX-III).01      10.31703/gmcr.2024(IX-III).01      Published : Sep 2024

Global Impact of New Media in Public Relations: A Review

Abstract

    The present study examines new media platforms and public relations from different journals related to Public Relations and articles from Google Scholar. The initial sample consisted of 23 articles, of which 15 met the criteria and were analyzed. The study's findings show that the current research is in the exploratory phase with both quantitative and qualitative studies which explores the dominance of the use of technology by practitioners. The study suggests that public relations practitioners use technology to sustain a positive relationship with their audience. Furthermore, this review paper compiles major findings from previous research to improve overall awareness of current and future problems that new media particularly social media pose to public relations. It's not clear if present theoretical frameworks can effectively incorporate the new media, and data proposes that many public relations professionals are grappling with the influence of new media, specifically, the Internet at their workplaces.

    Public Relations, New Media, Internet

    (1) Ali Bhadur
    Lecturer, Department of Media & Communication Studies, Government College University, Lahore, Punjab, Pakistan.
    (2) Yumna Anis
    Digital Content Creator, Graduate of Media & Communication Studies Department, National University of Modern Language Islamabad, Pakistan.
    (3) Warda Maryam
    Lecturer, Department of Media & Communication Studies, Government College University Lahore, Punjab, Pakistan.
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Cite this article

APA

CHICAGO

    CHICAGO : Bhadur, Ali, Yumna Anis, and Warda Maryam. 2024. "Global Impact of New Media in Public Relations: A Review." Global Mass Communication Review, IX (III): 1-11 doi: 10.31703/gmcr.2024(IX-III).01

HARVARD

    HARVARD : BHADUR, A., ANIS, Y. & MARYAM, W. 2024. Global Impact of New Media in Public Relations: A Review. Global Mass Communication Review, IX, 1-11.

MHRA

    MHRA : Bhadur, Ali, Yumna Anis, and Warda Maryam. 2024. "Global Impact of New Media in Public Relations: A Review." Global Mass Communication Review, IX: 1-11

MLA

    MLA : Bhadur, Ali, Yumna Anis, and Warda Maryam. "Global Impact of New Media in Public Relations: A Review." Global Mass Communication Review, IX.III (2024): 1-11 Print.

OXFORD

    OXFORD : Bhadur, Ali, Anis, Yumna, and Maryam, Warda (2024), "Global Impact of New Media in Public Relations: A Review", Global Mass Communication Review, IX (III), 1-11

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