ARTICLE

IMPACT OF FM RADIO ON POLITICAL AWARENESS AND ENGAGEMENT AMONG UNIVERSITY STUDENTS A SOCIOPOLITICAL STUDY

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08 Pages : 70-79

http://dx.doi.org/10.31703/gmcr.2024(IX-III).08      10.31703/gmcr.2024(IX-III).08      Published : Sep 2024

Impact of FM Radio on Political Awareness and Engagement among University Students: A Socio-Political Study

Abstract

    This research examines the role of FM radio in shaping the awareness and engagement about politics among university students in Lahore, by focusing on the influence of socio-political aspects. The study purposes to recognize the history of FM radio and its effectiveness to address the socio-political issues. The sample size of 600 students between the ages of 18 and 32 from three private universities of Lahore (University of South Asia, University of Management and Technology, Superior University). The statistics were attained by the technique of purposive sampling; the research finds that FM radio upholds a noteworthy occurrence in spite of the rise of new media. The majority of people listen to FM radio for entertainment, information, education, and development. The findings show that FM radio is an effective medium for raising socio-political awareness and encouraging political connection among youngsters.

    FM Radio, University Students, Socio-Political, Politics, Society, Political Education, Radio Broadcasting

    (1) Usama Bin Saleem
    Lecturer, Department of Media Studies, University of South Asia, Lahore, Punjab, Pakistan.
    (2) Ilsa Islam
    Lecturer, Department of Media Studies, University of South Asia, Lahore, Punjab, Pakistan.
    (3) Syeda Sumblah Bukhari
    Lecturer, Department of Media Studies, University of South Asia, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Saleem, U. B., Islam, I., & Bukhari, S. S. (2024). Impact of FM Radio on Political Awareness and Engagement among University Students: A Socio-Political Study. Global Mass Communication Review, IX(III), 70-79. https://doi.org/10.31703/gmcr.2024(IX-III).08

CHICAGO

    CHICAGO : Saleem, Usama Bin, Ilsa Islam, and Syeda Sumblah Bukhari. 2024. "Impact of FM Radio on Political Awareness and Engagement among University Students: A Socio-Political Study." Global Mass Communication Review, IX (III): 70-79 doi: 10.31703/gmcr.2024(IX-III).08

HARVARD

    HARVARD : SALEEM, U. B., ISLAM, I. & BUKHARI, S. S. 2024. Impact of FM Radio on Political Awareness and Engagement among University Students: A Socio-Political Study. Global Mass Communication Review, IX, 70-79.

MHRA

    MHRA : Saleem, Usama Bin, Ilsa Islam, and Syeda Sumblah Bukhari. 2024. "Impact of FM Radio on Political Awareness and Engagement among University Students: A Socio-Political Study." Global Mass Communication Review, IX: 70-79

MLA

    MLA : Saleem, Usama Bin, Ilsa Islam, and Syeda Sumblah Bukhari. "Impact of FM Radio on Political Awareness and Engagement among University Students: A Socio-Political Study." Global Mass Communication Review, IX.III (2024): 70-79 Print.

OXFORD

    OXFORD : Saleem, Usama Bin, Islam, Ilsa, and Bukhari, Syeda Sumblah (2024), "Impact of FM Radio on Political Awareness and Engagement among University Students: A Socio-Political Study", Global Mass Communication Review, IX (III), 70-79

TURABIAN

    TURABIAN : Saleem, Usama Bin, Ilsa Islam, and Syeda Sumblah Bukhari. "Impact of FM Radio on Political Awareness and Engagement among University Students: A Socio-Political Study." Global Mass Communication Review IX, no. III (2024): 70-79. https://doi.org/10.31703/gmcr.2024(IX-III).08