Islamabad Traffic Police FM 92.4 radio station is specifically
designed to create road safety awareness along with entertainment for
drivers of Islamabad, the capital of Pakistan. This study is survey-based
research and a short study of ITP radio traffic awareness content and
popular shows. The sample size was 300 drivers of Islamabad. With the
help of the purposive sampling technique, the data was collected through
a structured questionnaire. The number of male drivers were more than
the number of female drivers. Results show that 95.7% of respondents
knew about ITP FM radio while 71.0 % agreed that ITP FM radio is their
only source of information regarding traffic rules and regulations. 64.0 %
of drivers tune ITP FM radio while driving to get traffic information. Car
drivers were 58.7 %, and the majority of the respondents were people who
had above 9 years and up to 4 hours daily driving experience.
1-Shahid Hussain Assistant Professor, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan.2-Wasim Iqbal Programme Manager, Pakistan Broadcasting Corporation, Islamabad, Pakistan.3-Farrukh Shahzad Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.
Traffic Awareness, Drivers, Road Safety ITP FM Radio, Islamabad