http://dx.doi.org/10.31703/gmcr.2021(VI-I).07
10.31703/gmcr.2021(VI-I).07
Published : Mar 2021
Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers
Islamabad Traffic Police FM 92.4 radio station is specifically designed to create road safety awareness along with entertainment for drivers of Islamabad, the capital of Pakistan. This study is survey-based research and a short study of ITP radio traffic awareness content and popular shows. The sample size was 300 drivers of Islamabad. With the help of the purposive sampling technique, the data was collected through a structured questionnaire. The number of male drivers were more than the number of female drivers. Results show that 95.7% of respondents knew about ITP FM radio while 71.0 % agreed that ITP FM radio is their only source of information regarding traffic rules and regulations. 64.0 % of drivers tune ITP FM radio while driving to get traffic information. Car drivers were 58.7 %, and the majority of the respondents were people who had above 9 years and up to 4 hours daily driving experience.
-
Traffic Awareness, Drivers, Road Safety ITP FM Radio, Islamabad
-
(1) Shahid Hussain
Assistant Professor, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan.
(2) Wasim Iqbal
Programme Manager, Pakistan Broadcasting Corporation, Islamabad, Pakistan.
(3) Farrukh Shahzad
Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.
- Abbasi, D. S. U. R. S., Aziz, L., & Khan, A. M. (2020). A Comparative Study Evaluating Performance of Old Traffic Police (OTP) & New Traffic Police (NTP) in Twin Cities (Rawalpindi & Islamabad). South Asian Studies, 29(1).
- Ahmed, M. (2008). Impact of mass awareness campaign of Motorway Police regarding public safety, (MPhil dissertation, AIOU, Islamabad.
- Ambak, K., Daniel, B. D., & Diman, K. (2007). A study on compliance of safety belt among car drivers in district of Batu Pahat, Johor.
- Bano, N (2012), Role Of Islamabad Traffic Police (ITP) 92.4 FM Radio In Creating awareness about Traffic Rules (MS dissertation, International Islamic University, Islamabad).
- Batool, Z. (2012). Attitudes towards road safety and aberrant behaviour of drivers in Pakistan (Doctoral dissertation, University of Leeds).
- Chaudhary, M. U. (2019). Revival of radio in Pakistan: Cultural, Political and Social Impact of Fm Radio on the youth (Doctoral dissertation, Islamia University, Bahawalpur.).
- Houldin, C., Stuart, T., & Murphy, P. (2012). Road User Awareness and Understanding of the Meaning of Traffic Signs. In European Transport Conference 2012Association for European Transport (AET) Transportation Research Board.
- Hovland, C. I. (1957). The order of presentation in persuasion.
- Islamabad traffic police official website August 1, 2020. http://www.itpfm.pk/,
- Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The public opinion quarterly, 37(4), 509- 523.
- Lasswell, H. D. (1948). The structure and function of communication in society. The communication of ideas, 37(1), 136- 139.
- Lewis, P. M. (1989). The invisible medium: Public, commercial and community radio. Macmillan International Higher Education.
- McQuail, D., Blumler, J. G., & Brown, J. (1972). (1972) The Television Audience: A Revised Perspective. In D. McQuail, Sociology of Mass Communications. Middlesex, England: Penguin, 135-165.
- Report, International organization for migration (31.08.2010). Haiti-IOM Launches Major Hurricane Season Awareness Campaign By Radio And SMS
- Severin, W. J., & Tankard, J. W. (1997). Communication Theories: Origins. Methods, and Uses in the Mass Media, 4th ed., White Plains, NY: Longman.
- Shabir, G., Hayat, M. N., & Hamad, N. (2014). Why People Violate Traffic Rules in Pakistan. Journal of Information Engineering and Applications, 4(12), 40-45.
- Shaikh, S., Baig, L. A., & Polkowski, M. (2017). Effectiveness of media awareness campaigns on the proportion of vehicles that give space to ambulances on roads: An observational study. Pakistan Journal of Medical Sciences, 33(1), 221.
- Tahir, S. N. (2016). Community radio a tool of social change: Still a far cry in Pakistan. University of Punjab, 19.
- Takada, M., Fukuda, Y., & Iwamiya, S. I. (2013). Questionnaire survey on vehicle horn use and its effects on drivers and pedestrians. Acoustical Science and Technology, 34(3), 187-196.
Cite this article
-
APA : Hussain, S., Iqbal, W., & Shahzad, F. (2021). Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers. Global Mass Communication Review, VI(I), 79-95. https://doi.org/10.31703/gmcr.2021(VI-I).07
-
CHICAGO : Hussain, Shahid, Wasim Iqbal, and Farrukh Shahzad. 2021. "Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers." Global Mass Communication Review, VI (I): 79-95 doi: 10.31703/gmcr.2021(VI-I).07
-
HARVARD : HUSSAIN, S., IQBAL, W. & SHAHZAD, F. 2021. Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers. Global Mass Communication Review, VI, 79-95.
-
MHRA : Hussain, Shahid, Wasim Iqbal, and Farrukh Shahzad. 2021. "Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers." Global Mass Communication Review, VI: 79-95
-
MLA : Hussain, Shahid, Wasim Iqbal, and Farrukh Shahzad. "Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers." Global Mass Communication Review, VI.I (2021): 79-95 Print.
-
OXFORD : Hussain, Shahid, Iqbal, Wasim, and Shahzad, Farrukh (2021), "Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers", Global Mass Communication Review, VI (I), 79-95
-
TURABIAN : Hussain, Shahid, Wasim Iqbal, and Farrukh Shahzad. "Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers." Global Mass Communication Review VI, no. I (2021): 79-95. https://doi.org/10.31703/gmcr.2021(VI-I).07