ISSN(Print): 2708-2105 - ISSN(Online): 2709-9458 - ISSN-L: 2708-2105
 

Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers

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Abstract

Islamabad Traffic Police FM 92.4 radio station is specifically designed to create road safety awareness along with entertainment for drivers of Islamabad, the capital of Pakistan. This study is survey-based research and a short study of ITP radio traffic awareness content and popular shows. The sample size was 300 drivers of Islamabad. With the help of the purposive sampling technique, the data was collected through a structured questionnaire. The number of male drivers were more than the number of female drivers. Results show that 95.7% of respondents knew about ITP FM radio while 71.0 % agreed that ITP FM radio is their only source of information regarding traffic rules and regulations. 64.0 % of drivers tune ITP FM radio while driving to get traffic information. Car drivers were 58.7 %, and the majority of the respondents were people who had above 9 years and up to 4 hours daily driving experience.

Authors

1-Shahid Hussain
Assistant Professor, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan.

2-Wasim Iqbal
Programme Manager, Pakistan Broadcasting Corporation, Islamabad, Pakistan.

3-Farrukh Shahzad
Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.

Keywords

Traffic Awareness, Drivers, Road Safety ITP FM Radio, Islamabad

DOI Number

10.31703/gmcr.2021(VI-I).07

DOI Link

http://dx.doi.org/10.31703/gmcr.2021(VI-I).07

Page Nos

79-95

Volume & Issue

VI - I

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published: 03 2021

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