http://dx.doi.org/10.31703/gmcr.2021(VI-I).13
10.31703/gmcr.2021(VI-I).13
Published : Mar 2021
Investigating the Priorities of Youth for the Selection of Media for News Consumption
This study examined the priority of a young generation regarding the selection of medium for news consumption of Multan city. The rationale of the research was to explore the authority of Social Networking Medium (SNM) and explored the comparison between both genders about the consumption of media for repeated information seeking. Moreover, a survey questionnaire methodology used to explore the priorities of the youth and the sample size was five hundred in total using the purposive sampling technique. The study gave a clear hint that the use of Social Networking Medium (SNM) for news acquiring was 56 percent which is greater than the traditional media (print media), which was 44 percent. The study also pinned the point that the youth is consuming the newspaper for relevant information more than Facebook. Overall findings of the study illustrated that Social Network Medium (SNM) is the foremost source of news and information among the youth of Multan.
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Young Generation, (SNM) Social Networking Medium, Traditional Media (Print Media)
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(1) Hannan Khan Tareen
PhD Scholar, Department of Media Studies, Islamia University Bahawalpur, Bahawalpur, Punjab, Pakistan.
(2) Nazmine
PhD Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
(3) Manan Khan Tareen
Research Scholar, Department of Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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Cite this article
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APA : Tareen, H. K., Nazmine., & Tareen, M. K. (2021). Investigating the Priorities of Youth for the Selection of Media for News Consumption. Global Mass Communication Review, VI(I), 161-171. https://doi.org/10.31703/gmcr.2021(VI-I).13
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CHICAGO : Tareen, Hannan Khan, Nazmine, and Manan Khan Tareen. 2021. "Investigating the Priorities of Youth for the Selection of Media for News Consumption." Global Mass Communication Review, VI (I): 161-171 doi: 10.31703/gmcr.2021(VI-I).13
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HARVARD : TAREEN, H. K., NAZMINE. & TAREEN, M. K. 2021. Investigating the Priorities of Youth for the Selection of Media for News Consumption. Global Mass Communication Review, VI, 161-171.
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MHRA : Tareen, Hannan Khan, Nazmine, and Manan Khan Tareen. 2021. "Investigating the Priorities of Youth for the Selection of Media for News Consumption." Global Mass Communication Review, VI: 161-171
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MLA : Tareen, Hannan Khan, Nazmine, and Manan Khan Tareen. "Investigating the Priorities of Youth for the Selection of Media for News Consumption." Global Mass Communication Review, VI.I (2021): 161-171 Print.
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OXFORD : Tareen, Hannan Khan, Nazmine, , and Tareen, Manan Khan (2021), "Investigating the Priorities of Youth for the Selection of Media for News Consumption", Global Mass Communication Review, VI (I), 161-171
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TURABIAN : Tareen, Hannan Khan, Nazmine, and Manan Khan Tareen. "Investigating the Priorities of Youth for the Selection of Media for News Consumption." Global Mass Communication Review VI, no. I (2021): 161-171. https://doi.org/10.31703/gmcr.2021(VI-I).13