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POPULIST AND CRISIS COMMUNICATION DURING POLITICAL CRISIS THEMATIC CONTENT ANALYSIS OF PAKISTANI POLITICIANS SPEECHES

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11 Pages : 105-118

http://dx.doi.org/10.31703/gmcr.2024(IX-III).11      10.31703/gmcr.2024(IX-III).11      Published : Sep 2024

Populist and Crisis Communication during Political Crisis: Thematic Content Analysis of Pakistani Politicians’ Speeches

Abstract

    Steering away from the Global North, this research focuses on Pakistan's dynamic and crisis-ridden political landscape. It specifically examines the intricate realm of populist and crisis communication strategies used by key political figures during the critical no-confidence vote of 2022. Through thematic content analysis of the speeches of prominent politicians—Imran Khan, Maryam Nawaz, and Shahbaz Sharif—it explores differences in both populist and crisis communication to identify unique communication styles and common elements in these speeches. This research goes beyond the Western geographic focus to reveal the intricate interactions between populist and crisis communication in a region facing significant historical and contemporary challenges. It adds valuable knowledge to the field of political communication by analyzing the subtle tactics used by politicians during crises, setting a base for further studies on how these strategies influence public opinion and political stability.

    Crisis Communication, Pakistan, Political Communication. Populist Communication, Thematic Content Analysis

    (1) Jibran Zeb
    Lecturer, Riphah Institute of Media Studies, Riphah International University, Islamabad, Pakistan.
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Cite this article

APA

    APA : Zeb, J. (2024). Populist and Crisis Communication during Political Crisis: Thematic Content Analysis of Pakistani Politicians’ Speeches. Global Mass Communication Review, IX(III), 105-118. https://doi.org/10.31703/gmcr.2024(IX-III).11

CHICAGO

    CHICAGO : Zeb, Jibran. 2024. "Populist and Crisis Communication during Political Crisis: Thematic Content Analysis of Pakistani Politicians’ Speeches." Global Mass Communication Review, IX (III): 105-118 doi: 10.31703/gmcr.2024(IX-III).11

HARVARD

    HARVARD : ZEB, J. 2024. Populist and Crisis Communication during Political Crisis: Thematic Content Analysis of Pakistani Politicians’ Speeches. Global Mass Communication Review, IX, 105-118.

MHRA

    MHRA : Zeb, Jibran. 2024. "Populist and Crisis Communication during Political Crisis: Thematic Content Analysis of Pakistani Politicians’ Speeches." Global Mass Communication Review, IX: 105-118

MLA

    MLA : Zeb, Jibran. "Populist and Crisis Communication during Political Crisis: Thematic Content Analysis of Pakistani Politicians’ Speeches." Global Mass Communication Review, IX.III (2024): 105-118 Print.

OXFORD

    OXFORD : Zeb, Jibran (2024), "Populist and Crisis Communication during Political Crisis: Thematic Content Analysis of Pakistani Politicians’ Speeches", Global Mass Communication Review, IX (III), 105-118

TURABIAN

    TURABIAN : Zeb, Jibran. "Populist and Crisis Communication during Political Crisis: Thematic Content Analysis of Pakistani Politicians’ Speeches." Global Mass Communication Review IX, no. III (2024): 105-118. https://doi.org/10.31703/gmcr.2024(IX-III).11