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THE ROLE OF SOCIAL MEDIA IN ENHANCING RELIGIOUS TOLERANCE AND INTERFAITH HARMONY IN PAKISTAN

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10 Pages : 89-104

http://dx.doi.org/10.31703/gmcr.2024(IX-III).10      10.31703/gmcr.2024(IX-III).10      Published : Sep 2024

The Role of Social Media in Enhancing Religious Tolerance and Interfaith Harmony in Pakistan

Abstract

    This study examines how social media promotes religious tolerance. Religious tolerance and interfaith harmony in Pakistani social media were examined. Education and social media affect religious tolerance, according to research. In a quantitative study, 417 religiously diverse respondents completed a structured questionnaire. We used descriptive statistics, SEM, and moderation analysis to study social media use, religious tolerance, and interfaith harmony. SEM analysis showed a strong positive correlation between social media use and religious tolerance and interfaith harmony. Tolerance fosters interfaith harmony. Education moderated religious tolerance and social media use. With high education, respondents had the strongest relationship, while low education had a weaker but not statistically significant relationship. Social media promotes religious tolerance and interfaith harmony, especially among educated people, this study found. Education and digital literacy boost social media's interfaith benefits. This study encourages constructive social media communication between diverse religious communities to promote social harmony.‎

    Social Media, Religious Tolerance, Interfaith Harmony, Structural Equation Modeling, Education

    (1) Muhammad Basharat Hameed
    Ph.D fellow, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Malik Adnan
    Associate Professor, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
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Cite this article

APA

    APA : Hameed, M. B., & Adnan, M. (2024). The Role of Social Media in Enhancing Religious Tolerance and Interfaith Harmony in Pakistan. Global Mass Communication Review, IX(III), 89-104. https://doi.org/10.31703/gmcr.2024(IX-III).10

CHICAGO

    CHICAGO : Hameed, Muhammad Basharat, and Malik Adnan. 2024. "The Role of Social Media in Enhancing Religious Tolerance and Interfaith Harmony in Pakistan." Global Mass Communication Review, IX (III): 89-104 doi: 10.31703/gmcr.2024(IX-III).10

HARVARD

    HARVARD : HAMEED, M. B. & ADNAN, M. 2024. The Role of Social Media in Enhancing Religious Tolerance and Interfaith Harmony in Pakistan. Global Mass Communication Review, IX, 89-104.

MHRA

    MHRA : Hameed, Muhammad Basharat, and Malik Adnan. 2024. "The Role of Social Media in Enhancing Religious Tolerance and Interfaith Harmony in Pakistan." Global Mass Communication Review, IX: 89-104

MLA

    MLA : Hameed, Muhammad Basharat, and Malik Adnan. "The Role of Social Media in Enhancing Religious Tolerance and Interfaith Harmony in Pakistan." Global Mass Communication Review, IX.III (2024): 89-104 Print.

OXFORD

    OXFORD : Hameed, Muhammad Basharat and Adnan, Malik (2024), "The Role of Social Media in Enhancing Religious Tolerance and Interfaith Harmony in Pakistan", Global Mass Communication Review, IX (III), 89-104

TURABIAN

    TURABIAN : Hameed, Muhammad Basharat, and Malik Adnan. "The Role of Social Media in Enhancing Religious Tolerance and Interfaith Harmony in Pakistan." Global Mass Communication Review IX, no. III (2024): 89-104. https://doi.org/10.31703/gmcr.2024(IX-III).10