The Role of Social Media in Preserving and Promoting Pukhtoon Culture: A Case Study of Khyber Pakhtunkhwa
There are copious methods by which individual sentiments can be embodied. This research study in Khyber Pakhtunkhwa is to examine how social media affects Pashtun values. This research focused on the effects of Youth & adolescents using social media. There are 29 closed-ended questions in the said survey. The researcher communicated with 200 respondents for the survey. The survey's response rate was a monstrous 100%, which was reasonably extraordinary. Male respondents made up an average of 70% of the sample, while the female respondents' average participation rate was 30%. Many countries around the world assert their distinctiveness based on normative patterns. Social networking has facilitated cultural fusion across nations and created a global village. Social media has taken into account cross-national similarities and connected people through technology. Their same interests drew them together, and as a result, they could communicate and comprehend one another.
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Pashtun, Values, Traditions, Social Media, Life Style, Diversity, KP, Culture, Traditions, Male& Female Respondents
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(1) Saima Razzaq Khan
Lecture, Department of Political Science, Gomal University, Dera Ismail Khan, KP, Pakistan.
(2) Azmat Ali Shah
Assistant professor, Department of Political Science, Gomal University, Dera Ismail Khan, KP, Pakistan.
(3) Rubab
Lecture, Department of Political Science, Gomal University, Dera Ismail Khan, KP, Pakistan.
Cite this article
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APA : Khan, S. R., Shah, A. A., & Rubab. (2021). The Role of Social Media in Preserving and Promoting Pukhtoon Culture: A Case Study of Khyber Pakhtunkhwa. Global Mass Communication Review, VI(II), 60-78. https://doi.org/10.31703/gmcr.2021(VI-II).06
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CHICAGO : Khan, Saima Razzaq, Azmat Ali Shah, and Rubab. 2021. "The Role of Social Media in Preserving and Promoting Pukhtoon Culture: A Case Study of Khyber Pakhtunkhwa." Global Mass Communication Review, VI (II): 60-78 doi: 10.31703/gmcr.2021(VI-II).06
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HARVARD : KHAN, S. R., SHAH, A. A. & RUBAB. 2021. The Role of Social Media in Preserving and Promoting Pukhtoon Culture: A Case Study of Khyber Pakhtunkhwa. Global Mass Communication Review, VI, 60-78.
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MHRA : Khan, Saima Razzaq, Azmat Ali Shah, and Rubab. 2021. "The Role of Social Media in Preserving and Promoting Pukhtoon Culture: A Case Study of Khyber Pakhtunkhwa." Global Mass Communication Review, VI: 60-78
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MLA : Khan, Saima Razzaq, Azmat Ali Shah, and Rubab. "The Role of Social Media in Preserving and Promoting Pukhtoon Culture: A Case Study of Khyber Pakhtunkhwa." Global Mass Communication Review, VI.II (2021): 60-78 Print.
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OXFORD : Khan, Saima Razzaq, Shah, Azmat Ali, and Rubab, (2021), "The Role of Social Media in Preserving and Promoting Pukhtoon Culture: A Case Study of Khyber Pakhtunkhwa", Global Mass Communication Review, VI (II), 60-78
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TURABIAN : Khan, Saima Razzaq, Azmat Ali Shah, and Rubab. "The Role of Social Media in Preserving and Promoting Pukhtoon Culture: A Case Study of Khyber Pakhtunkhwa." Global Mass Communication Review VI, no. II (2021): 60-78. https://doi.org/10.31703/gmcr.2021(VI-II).06