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THEMATIC ANALYSIS OF THE EDITORIALS OF PAKISTANI PRINT MEDIA DURING THE GENERAL ELECTION 2018

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16 Pages : 187 - 201

http://dx.doi.org/10.31703/gmcr.2020(V-III).16      10.31703/gmcr.2020(V-III).16      Published : Sep 2020

Thematic Analysis of the Editorials of Pakistani Print Media during the General Election, 2018

Abstract

    Print media has been a major source of information for people across the globe. It has played a vital role in every field of life by highlighting issues and promoting positive images. Likewise, its role in the elections cannot be ignored. The current study investigates the topic of discussion in the editorials. Public issues were discussed, the frequency of supported political parties and the differences in the editorials among the newspapers during the general election 2018. The data analysis revealed marginalized importance of public issues for the editorial writers. The analysis also indicated a strong heedlessness towards public issues and welfare. Thus, it is concluded that both priming and framing of international issues are overemphasizes the financial situation. Theeditorials have been found focused on Pakistan Tehreek-Insaf and Pakistan Muslim League (N) while, public issues such as poverty, childlabour, education, and others remained highly underrepresented

    Media Framing; Political Communication, Election Campaigns, Print Media, Newspapers

    (1) Riaz Ahmad
    PhD Scholar of Information and Communication Sciences, Université de Lille, France.
    (2) Bin Yamin Khan
    Lecture at Department of Communication and Media Studies, Hazara University Mansehra, KP, Pakistan.
    (3) Widad Mustafa El Hadi
    Professor of Information and Communication Sciences, Université de Lille, France.
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Cite this article

APA

    APA : Ahmad, R., Khan, B. Y., & Hadi, W. M. E. (2020). Thematic Analysis of the Editorials of Pakistani Print Media during the General Election, 2018. Global Mass Communication Review, V(III), 187 - 201. https://doi.org/10.31703/gmcr.2020(V-III).16

CHICAGO

    CHICAGO : Ahmad, Riaz, Bin Yamin Khan, and Widad Mustafa El Hadi. 2020. "Thematic Analysis of the Editorials of Pakistani Print Media during the General Election, 2018." Global Mass Communication Review, V (III): 187 - 201 doi: 10.31703/gmcr.2020(V-III).16

HARVARD

    HARVARD : AHMAD, R., KHAN, B. Y. & HADI, W. M. E. 2020. Thematic Analysis of the Editorials of Pakistani Print Media during the General Election, 2018. Global Mass Communication Review, V, 187 - 201.

MHRA

    MHRA : Ahmad, Riaz, Bin Yamin Khan, and Widad Mustafa El Hadi. 2020. "Thematic Analysis of the Editorials of Pakistani Print Media during the General Election, 2018." Global Mass Communication Review, V: 187 - 201

MLA

    MLA : Ahmad, Riaz, Bin Yamin Khan, and Widad Mustafa El Hadi. "Thematic Analysis of the Editorials of Pakistani Print Media during the General Election, 2018." Global Mass Communication Review, V.III (2020): 187 - 201 Print.

OXFORD

    OXFORD : Ahmad, Riaz, Khan, Bin Yamin, and Hadi, Widad Mustafa El (2020), "Thematic Analysis of the Editorials of Pakistani Print Media during the General Election, 2018", Global Mass Communication Review, V (III), 187 - 201

TURABIAN

    TURABIAN : Ahmad, Riaz, Bin Yamin Khan, and Widad Mustafa El Hadi. "Thematic Analysis of the Editorials of Pakistani Print Media during the General Election, 2018." Global Mass Communication Review V, no. III (2020): 187 - 201. https://doi.org/10.31703/gmcr.2020(V-III).16