ISSN(Print): 2708-2105 - ISSN(Online): 2709-9458 - ISSN-L: 2708-2105
 

Transposition Inertia at Tertiary Level: The Impact of Online Entertainment Via Cell Phones on Privacy, Safety, Psychological Wellbeing and Academic Achievements of University Students

Cite Us
Views (126)
Downloads (0)


Abstract

This paper examines the impact of online entertainment media on privacy, safety, psychological wellbeing and academic achievements of youth through the smart phones. The authors reviewed literature on excessive use of social media, business and marketing industries by Chris Anderson, Rasmous Kleis Neilson, Lijun Zhou, Kathleen Van Royen, Karolien Poels, Heidi Vandebosch, Philippe Adam, William G. Zikmund et. al. and others, and developed the theoretical framework around the excessive usage of new media and credibility theories. They prepared a survey questionnaire to study the said impact of new entertainment media on privacy, safety, psychological wellbeing and academic achievements of youth, taking N=200 students of University of Lahore. They used the statistical tools for data analysis. The regression analysis of the dependent variables "Privacy", "Safety", "Psychological Needs", and "Educational Achievements" against the independent variable Online Entertainment Media show the extent rate at 44.2%, 62.9%, 83%, and 80.2 % respectively among youth.

Authors

1-Muhammad Farrukh
PhD Scholar, School of Media & Mass Communication, Beaconhouse National University and Lecturer, School of Creative Arts, University of Lahore (UOL) Lahore, Punjab, Pakistan.

2-Wajiha Raza Rizvi
Associate Professor, School of Media & Mass Communication, Beaconhouse National University, Lahore, Punjab, Pakistan.

3-Abul Hassan
Lecturer, School of Media & Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.

Keywords

Media Landscape, Entertainment, Social Media, and Tertiary Education, Impact of Social Media on Privacy, Safety, Psychological Wellbeing and Educational Achievement of Youth

DOI Number

10.31703/gmcr.2021(VI-I).14

DOI Link

http://dx.doi.org/10.31703/gmcr.2021(VI-I).14

Page Nos

172-191

Volume & Issue

VI - I

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published: 03 2021

Citation Formats

ABNT   APA   BibTex   MLA   Oxford   Harvard   Chicago   Turabian   AAA   MHRA


Share Article

Google Scholar

Google Scholar