ARTICLE

TRANSPOSITION INERTIA AT TERTIARY LEVEL THE IMPACT OF ONLINE ENTERTAINMENT VIA CELL PHONES ON PRIVACY SAFETY PSYCHOLOGICAL WELLBEING AND ACADEMIC ACHIEVEMENTS OF UNIVERSITY STUDENTS

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14 Pages : 172-191

http://dx.doi.org/10.31703/gmcr.2021(VI-I).14      10.31703/gmcr.2021(VI-I).14      Published : Mar 2021

Transposition Inertia at Tertiary Level: The Impact of Online Entertainment Via Cell Phones on Privacy, Safety, Psychological Wellbeing and Academic Achievements of University Students

Abstract

    This paper examines the impact of online entertainment media on privacy, safety, psychological wellbeing and academic achievements of youth through the smart phones. The authors reviewed literature on excessive use of social media, business and marketing industries by Chris Anderson, Rasmous Kleis Neilson, Lijun Zhou, Kathleen Van Royen, Karolien Poels, Heidi Vandebosch, Philippe Adam, William G. Zikmund et. al. and others, and developed the theoretical framework around the excessive usage of new media and credibility theories. They prepared a survey questionnaire to study the said impact of new entertainment media on privacy, safety, psychological wellbeing and academic achievements of youth, taking N=200 students of University of Lahore. They used the statistical tools for data analysis. The regression analysis of the dependent variables "Privacy", "Safety", "Psychological Needs", and "Educational Achievements" against the independent variable Online Entertainment Media show the extent rate at 44.2%, 62.9%, 83%, and 80.2 % respectively among youth.

    Media Landscape, Entertainment, Social Media, and Tertiary Education, Impact of Social Media on Privacy, Safety, Psychological Wellbeing and Educational Achievement of Youth

    (1) Muhammad Farrukh
    PhD Scholar, School of Media & Mass Communication, Beaconhouse National University and Lecturer, School of Creative Arts, University of Lahore (UOL) Lahore, Punjab, Pakistan.
    (2) Wajiha Raza Rizvi
    Associate Professor, School of Media & Mass Communication, Beaconhouse National University, Lahore, Punjab, Pakistan.
    (3) Abul Hassan
    Lecturer, School of Media & Communication Studies, University of Management and Technology, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Farrukh, M., Rizvi, W. R., & Hassan, A. (2021). Transposition Inertia at Tertiary Level: The Impact of Online Entertainment Via Cell Phones on Privacy, Safety, Psychological Wellbeing and Academic Achievements of University Students. Global Mass Communication Review, VI(I), 172-191. https://doi.org/10.31703/gmcr.2021(VI-I).14

CHICAGO

    CHICAGO : Farrukh, Muhammad, Wajiha Raza Rizvi, and Abul Hassan. 2021. "Transposition Inertia at Tertiary Level: The Impact of Online Entertainment Via Cell Phones on Privacy, Safety, Psychological Wellbeing and Academic Achievements of University Students." Global Mass Communication Review, VI (I): 172-191 doi: 10.31703/gmcr.2021(VI-I).14

HARVARD

    HARVARD : FARRUKH, M., RIZVI, W. R. & HASSAN, A. 2021. Transposition Inertia at Tertiary Level: The Impact of Online Entertainment Via Cell Phones on Privacy, Safety, Psychological Wellbeing and Academic Achievements of University Students. Global Mass Communication Review, VI, 172-191.

MHRA

    MHRA : Farrukh, Muhammad, Wajiha Raza Rizvi, and Abul Hassan. 2021. "Transposition Inertia at Tertiary Level: The Impact of Online Entertainment Via Cell Phones on Privacy, Safety, Psychological Wellbeing and Academic Achievements of University Students." Global Mass Communication Review, VI: 172-191

MLA

    MLA : Farrukh, Muhammad, Wajiha Raza Rizvi, and Abul Hassan. "Transposition Inertia at Tertiary Level: The Impact of Online Entertainment Via Cell Phones on Privacy, Safety, Psychological Wellbeing and Academic Achievements of University Students." Global Mass Communication Review, VI.I (2021): 172-191 Print.

OXFORD

    OXFORD : Farrukh, Muhammad, Rizvi, Wajiha Raza, and Hassan, Abul (2021), "Transposition Inertia at Tertiary Level: The Impact of Online Entertainment Via Cell Phones on Privacy, Safety, Psychological Wellbeing and Academic Achievements of University Students", Global Mass Communication Review, VI (I), 172-191

TURABIAN

    TURABIAN : Farrukh, Muhammad, Wajiha Raza Rizvi, and Abul Hassan. "Transposition Inertia at Tertiary Level: The Impact of Online Entertainment Via Cell Phones on Privacy, Safety, Psychological Wellbeing and Academic Achievements of University Students." Global Mass Communication Review VI, no. I (2021): 172-191. https://doi.org/10.31703/gmcr.2021(VI-I).14