Usage of TikTok for Political Communication: A Systematic Literature Review
The onset of the Internet era and the digitalization of the past 20 years have reshaped political communication. Social networking sites have become a tools of political parties, candidates for various highest authorities, voters, civil society institutions, and the media. TikTok has also recently entered the world of politics, media, and election campaigns.The use of this app has spread in political campaigning, be it interaction and communication, debate broadcasting, seeing the opponent's view, or analyzing the public mood.The shift in using TikTok in political communication and electoral campaigning in the world has become a subject of interest for researchers. This research, in its early stage, has not reached a full scope either. This article is a report of a systematic literature review that searched for studies that examined the participation of political parties in the election campaign on TikTok.
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Political Communication; Election Campaigns; Social Media Platforms; TikTok; Political Parties, Youth.
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(1) Mukhtiar Ali
PhD Scholar, Department of Media and Communication Studies, University of Sindh, Jamshor, Sindh, Pakistan.
(2) Fozia Soomro
PhD Scholar, Department of Media and Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan.
(3) Abdul Razzaque Chhachhar
Assistant Professor, Department of Media and Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan.
Cite this article
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APA : Ali, M., Soomro, F., & Chhachhar, A. R. (2024). Usage of TikTok for Political Communication: A Systematic Literature Review. Global Mass Communication Review, IX(I), 115-123. https://doi.org/10.31703/gmcr.2024(IX-I).10
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CHICAGO : Ali, Mukhtiar, Fozia Soomro, and Abdul Razzaque Chhachhar. 2024. "Usage of TikTok for Political Communication: A Systematic Literature Review." Global Mass Communication Review, IX (I): 115-123 doi: 10.31703/gmcr.2024(IX-I).10
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HARVARD : ALI, M., SOOMRO, F. & CHHACHHAR, A. R. 2024. Usage of TikTok for Political Communication: A Systematic Literature Review. Global Mass Communication Review, IX, 115-123.
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MHRA : Ali, Mukhtiar, Fozia Soomro, and Abdul Razzaque Chhachhar. 2024. "Usage of TikTok for Political Communication: A Systematic Literature Review." Global Mass Communication Review, IX: 115-123
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MLA : Ali, Mukhtiar, Fozia Soomro, and Abdul Razzaque Chhachhar. "Usage of TikTok for Political Communication: A Systematic Literature Review." Global Mass Communication Review, IX.I (2024): 115-123 Print.
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OXFORD : Ali, Mukhtiar, Soomro, Fozia, and Chhachhar, Abdul Razzaque (2024), "Usage of TikTok for Political Communication: A Systematic Literature Review", Global Mass Communication Review, IX (I), 115-123
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TURABIAN : Ali, Mukhtiar, Fozia Soomro, and Abdul Razzaque Chhachhar. "Usage of TikTok for Political Communication: A Systematic Literature Review." Global Mass Communication Review IX, no. I (2024): 115-123. https://doi.org/10.31703/gmcr.2024(IX-I).10