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ANALYZING NEGATIVITY IN DEMOCRATIC MEDIA SETUP CASE STUDY OF PDM

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12 Pages : 149-160

http://dx.doi.org/10.31703/gmcr.2021(VI-I).12      10.31703/gmcr.2021(VI-I).12      Published : Mar 2021

Analyzing Negativity in Democratic Media Setup: Case Study of PDM

Abstract

    Negativity is a widespread concept in media and literature. The study attempt to analyze negativity in Pakistan's news media from the perspective of PDM (Pakistan Democratic Movement). The study applied standardized operationalization of the concept by Lengauer, Esser, and Berganza (2012). The negativity index includes tonality, pessimistic outlook, conflict centeredness, incapability, and actor related negativity. Content of print and electronic media was analyzed for thirty days. The results of the study revealed that electronic media has more actor related negativity. The reaction of the sitting government had more actor related negativity while news stories about government criticism were more pessimistic in nature. The coverage given by media was not sufficient as it is a country wide protest, on average 10 news stories per day were published/ broadcasted by both news outlets. Overall PDM coverage highlight negative, sensationalized phrases by government and opposition leaders

    Pakistan Democratic Movement, Negativity, Commercial Media, Democratic Setup

    (1) Yasmin Jamali
    Ph.D. Scholar, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan.
    (2) Shabbir Hussain
    Associate Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.
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APA

CHICAGO

    CHICAGO : Jamali, Yasmin, and Shabbir Hussain. 2021. "Analyzing Negativity in Democratic Media Setup: Case Study of PDM." Global Mass Communication Review, VI (I): 149-160 doi: 10.31703/gmcr.2021(VI-I).12

HARVARD

    HARVARD : JAMALI, Y. & HUSSAIN, S. 2021. Analyzing Negativity in Democratic Media Setup: Case Study of PDM. Global Mass Communication Review, VI, 149-160.

MHRA

    MHRA : Jamali, Yasmin, and Shabbir Hussain. 2021. "Analyzing Negativity in Democratic Media Setup: Case Study of PDM." Global Mass Communication Review, VI: 149-160

MLA

    MLA : Jamali, Yasmin, and Shabbir Hussain. "Analyzing Negativity in Democratic Media Setup: Case Study of PDM." Global Mass Communication Review, VI.I (2021): 149-160 Print.

OXFORD

    OXFORD : Jamali, Yasmin and Hussain, Shabbir (2021), "Analyzing Negativity in Democratic Media Setup: Case Study of PDM", Global Mass Communication Review, VI (I), 149-160

TURABIAN

    TURABIAN : Jamali, Yasmin, and Shabbir Hussain. "Analyzing Negativity in Democratic Media Setup: Case Study of PDM." Global Mass Communication Review VI, no. I (2021): 149-160. https://doi.org/10.31703/gmcr.2021(VI-I).12