Negativity is a widespread concept in media and literature.
The study attempt to analyze negativity in Pakistan's news media from
the perspective of PDM (Pakistan Democratic Movement). The study
applied standardized operationalization of the concept by Lengauer,
Esser, and Berganza (2012). The negativity index includes tonality,
pessimistic outlook, conflict centeredness, incapability, and actor related
negativity. Content of print and electronic media was analyzed for thirty
days. The results of the study revealed that electronic media has more actor
related negativity. The reaction of the sitting government had more actor
related negativity while news stories about government criticism were
more pessimistic in nature. The coverage given by media was not sufficient
as it is a country wide protest, on average 10 news stories per day were
published/ broadcasted by both news outlets. Overall PDM coverage
highlight negative, sensationalized phrases by government and opposition
1-Yasmin Jamali Ph.D. Scholar, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan.2-Shabbir Hussain Associate Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.