ISSN(Print): 2708-2105 - ISSN(Online): 2709-9458 - ISSN-L: 2708-2105

Analyzing Negativity in Democratic Media Setup: Case Study of PDM

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Negativity is a widespread concept in media and literature. The study attempt to analyze negativity in Pakistan's news media from the perspective of PDM (Pakistan Democratic Movement). The study applied standardized operationalization of the concept by Lengauer, Esser, and Berganza (2012). The negativity index includes tonality, pessimistic outlook, conflict centeredness, incapability, and actor related negativity. Content of print and electronic media was analyzed for thirty days. The results of the study revealed that electronic media has more actor related negativity. The reaction of the sitting government had more actor related negativity while news stories about government criticism were more pessimistic in nature. The coverage given by media was not sufficient as it is a country wide protest, on average 10 news stories per day were published/ broadcasted by both news outlets. Overall PDM coverage highlight negative, sensationalized phrases by government and opposition leaders


1-Yasmin Jamali
Ph.D. Scholar, Department of Media and Communication Studies, International Islamic University Islamabad, Pakistan.

2-Shabbir Hussain
Associate Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.


Pakistan Democratic Movement, Negativity, Commercial Media, Democratic Setup

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VI - I

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published: 03 2021

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