ARTICLE

GLOBAL CULTURE AND THE MEDIA UNDERMINE OUR CULTURE A CASE OF URDUDUBBED TURKISH DRAMAS EFFECTS ON PAKISTANI SOCIETY

  1. HOME
  2. ARTICLE

04 Pages : 36 - 43

http://dx.doi.org/10.31703/gmcr.2021(VI-II).04      10.31703/gmcr.2021(VI-II).04      Published : Jun 2021

Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society

Abstract

    This study is about the effects of Urdu-dubbed Turkish dramas on Pakistani society: A case of the Foundation University of Rawalpindi. With the help of a questionnaire, data is collected from the students. The reason for selecting such students is that the youth is more exposed to such dramas and easily get influenced by the new trends. One hundred students are selected on the basis of age, gender and education and apply the Stratification sampling method. The result indicated that the people of our society are getting influenced by Turkish dramas. And Turkish dramas are significantly having effects on our society as they are directly undermining our national culture.

    Urdu-dubbed Turkish Dramas, Effects, Pakistani Society, Youth, Influence, Impacts, Undermining of Culture

    (1) Faisal Aziz
    Lecturer, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan.
    (2) Salman Amin
    Lecturer (Visiting), Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan.
    (3) Muhammad Naseem Anwar
    Lecturer, Rawalpindi Women University, Rawalpindi, Punjab, Pakistan.
Fulltext PDF

References

  • Abdullah, M., Hassan, A., Madni, A. R., & Nawaz, T. (2014). “Portrayal of fashion by Tuskiash & Pakistani dramas on major private TV channels (Hum TV & Urdu 1) and viewers perception,” Asian Journal of Empirical Research, February, 2014, http://aessweb.com/journal-detail.php?id=5004
  • Anwar, Z. (2014). Pakistani dramas that dare to be different, DAWN, https://www.dawn.com/news/1139857
  • Babran, S. (2008). Media, Globalization of Culture, and Identity Crisis in developing Countries, Iran: Islamic Azad University.
  • Concalvo, M. (2006) ‘Concole video games and global corporations: crating a hybrid culture’, London, Thousand Oaks, CA and New Delhi 8(1), 117-137.
  • Giddens, A. (1999a). Globalization: An irresistible force. Daily Yumiuri, 7. http://www.globalpolicy.org/
  • Hannan, I., Kham, N., Mumtaz, A., Saleem, A. B., Tariq, S., & Yousaf, U. (2011). “Impact of Turkiash Dramas on Pakistani: A case study of International Islamic University Islamabad”. Unpublished Thesis
  • Khalid, A. (2010). “Impact of star plus soap operas on lifestyle of students of University of Sargodha” Master’s Thesis, Department of communication studies, University of Sargodha.
  • The extension of man. New York: McGrew Hill
  • McLuhan, M., & Fiore, Q. (1968). “War and Peace in the global village”. New York: Bantam.
  • Morley, D. (1971). “Globalization and Cultural Imperialism Reconsidered: Old Questions in New Guises" From Curran, J. and Morley, D. (Eds) Media and Cultural Theory. New York, Rout-ledge, 2006. 3043.
  • Muzaffar, C. (2002). Globalization and religion: Some reflections, http://www.islamonline.net
  • Sonwalker, P. (2001). India: Makings of little cultural/media Imperialism? Gazette, 63(6), 505-51.
  • Sparks, C. (2000). The Global, the Local and the Public Sphere. In Georgette Wang, Jan Servaes and Anura Goonasekera (Eds.). The New Communications Landscape: Demystifying Media Globalization, 74- 95. London: Routledge.
  • Tomlinson, J. (1997). Cultural Globalization and Cultural Imperialism. In A. Mohammadi (Ed.), International Communication and Globalization. London, Thousand Oaks & and New Delhi: Sage Publication.
  • Ullah, I. (2003). The Impact of the cable networks on the youth, Gomal University mass communication. Dera Ismail Khan (master’s thesis: unpublished), P.1.
  • Wang, D. (2008). Globalization of Media: Does it Undermines National Culture?. China: Communication University.

Cite this article

APA

    APA : Aziz, F., Amin, S., & Anwar, M. N. (2021). Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society. Global Mass Communication Review, VI(II), 36 - 43. https://doi.org/10.31703/gmcr.2021(VI-II).04

CHICAGO

    CHICAGO : Aziz, Faisal, Salman Amin, and Muhammad Naseem Anwar. 2021. "Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society." Global Mass Communication Review, VI (II): 36 - 43 doi: 10.31703/gmcr.2021(VI-II).04

HARVARD

    HARVARD : AZIZ, F., AMIN, S. & ANWAR, M. N. 2021. Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society. Global Mass Communication Review, VI, 36 - 43.

MHRA

    MHRA : Aziz, Faisal, Salman Amin, and Muhammad Naseem Anwar. 2021. "Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society." Global Mass Communication Review, VI: 36 - 43

MLA

    MLA : Aziz, Faisal, Salman Amin, and Muhammad Naseem Anwar. "Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society." Global Mass Communication Review, VI.II (2021): 36 - 43 Print.

OXFORD

    OXFORD : Aziz, Faisal, Amin, Salman, and Anwar, Muhammad Naseem (2021), "Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society", Global Mass Communication Review, VI (II), 36 - 43

TURABIAN

    TURABIAN : Aziz, Faisal, Salman Amin, and Muhammad Naseem Anwar. "Global Culture and the Media undermine our Culture: A Case of Urdu-Dubbed Turkish Dramas Effects on Pakistani Society." Global Mass Communication Review VI, no. II (2021): 36 - 43. https://doi.org/10.31703/gmcr.2021(VI-II).04