ARTICLE

IMPACT OF TV TALK SHOWS ON POLITICAL EFFICACY OF UNIVERSITY STUDENTS OF PAKISTAN

  1. HOME
  2. ARTICLE

22 Pages : 288-301

http://dx.doi.org/10.31703/gmcr.2021(VI-I).22      10.31703/gmcr.2021(VI-I).22      Published : Mar 2021

Impact of TV Talk Shows on Political Efficacy of University Students of Pakistan

Abstract

    The aim of the study is to assess the impact of political talk shows on television on the political efficacy of the viewers. Mediation analysis was conducted to investigate if trust on political information gained from TV talk shows' affects political efficacy of the viewers. Moreover, how much political perception about political issues, government and politicians influence individuals' political efficacy. The data from 400 university students of Lahore between the ages of 18 to 35 was collected purposively ensuring that the participant is regular viewer of political TV talk shows. The results revealed that watching TV talk shows significantly influence political efficacy. Trust on TV talk shows and political perception about political issues significant impact on political efficacy of the viewers. However, the two variables partially mediate the influence of TV talk shows on political efficacy.

    TV Talk Shows, Political Efficacy, Political Perception, Media Trust

    (1) Ifra Iftikhar
    Associate Professor, Lahore Garrison University, Lahore, Punjab, Pakistan.
    (2) Irem Sultana
    Assistant Professor, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Samina Tanveer
    M.Phil. Scholar, Lahore Leads University, Lahore, Punjab, Pakistan.
Fulltext PDF

References

  • Balch, G. (1974). Multiple indicators in survey research: The concept
  • Beaumont, E. (2010). Political Agency and Empowerment Pathways for Developing a Sense of Political Efficacy in Young Adults. In J. T.-P. Edited by Lonnie R. Sherrod, Handbook of Research on Civic Engagement in Youth (pp. 525-556). John Wiley & Sons, Inc.
  • Coleman, K. M., & Davis, C. L. (1976). The structural context of politics and dimensions of regime performance: Their importance for the comparative study of political efficacy. Comparative Political Studies, 9, 189-206.
  • Converse, P. (1972). Change in the American electorate. In A. C. (Eds.), The human meaning of social change (pp. 263-337). New York: Russell Sage Foundation.
  • Craig, S. C., Niemi, R. G., & Silver, G. E. (1990). Political efficacy and trust: A report on the NES pilot study items. Political Behavior , 12, 289-314. https://doi.org/10.1007/BF00992337.
  • Dilliplane, S., Goldman, S. K., & Mutz, D. C. (2013). Televised exposure to politics: New measures for a fragmented media environment. American Journal of Political Science, 57, 236-248. https://doi.org/10.1111/j.1540- 5907.2012.00600.x.
  • Gaziano, C. (1988). How credible is the credibility crisis? . Journalism & Mass Communication Quarterly, 65: 267-278.
  • Gunther, A. C., & Storey, J. D. (2003). The Influence of Presumed Influence . Journal of Communication, 35(2):199-215.
  • Iftikhar, I., & Akbar, R. (2015). The Conversational Mapping of the Public Sphere of Pakistan. Journal of Elementary Education, 25(1). pp. 167-172.
  • Iftikhar, I., Raja, S. R., & Khalid, S. (2020). Pakistani Media Users: From Political information Repertoires to Political Participation. . Journal of Humanities and Social Sciences Studies, DOI: 10.47609/0102012019.
  • Iftikhar, I., Ullah, R., Naureen, N., & Ali, H. (2016). Deliberative Democracy: Effect of News Media and Interpersonal Conversation on Quality of Public Opinion. Research Journal of South Asian Studies,31(1), pp 43-56.
  • Kenski, K., & Stroud, N. J. (2006). Connections between internet use and political efficacy,knowledge, and participation. Journal of Broadcasting Electronic Media, 50(2), 173-192. doi: 10.1207/s15506878jobem5002_1 .
  • Kiousis, S. (2001). Public trust or mistrust? Perceptions of media credibility in the information age. Mass Communication & Society, 4(4): 381-403.
  • Lee, K. M. (2006). Effects of Internet use on college students' political efficacy. Cyberpsychology & Behavior : The Impact of the Internet, Multimedia and Virtual Realityon Behavior and Society, 9(4), 415- 22. doi:10.1089/cpb.2006.9.415.
  • Livingstone, S., & Markham, T. (2008). The contribution of media consumption to civic participation. The British Journal of Sociology , 59(2): 351-371.
  • Lu, S., & Luqiu, L. R. (2020). Does political efficacy equally predict news engagement across countries? A multilevel analysis of the relationship among internal political efficacy, media environment and news engagemen. New Media & Society, 22(20), 1-20. https://doi.org/10.1177/14614448198884 17.
  • Morrell, M. E. (2003). Survey and experimental evidence for a reliable and valid measure of internal political efficacy . Public Opinion Quarterly, 67, 589-602.
  • Niemi, R. G., Craig, S. C., & Mattei, F. (1991). Measuring internal political efficacy in the 1998 National Election Study. The American Political Science Review, 85, 1407-1413.
  • Schunk, D. H., & Pajares, F. (2004). Self-effi cacy in education revisited: Empirical and applied evidence. In D. M. (Eds.), Big theories revisited (pp. 115-138). Greenwich, CT: Information Age.
  • Semetko, H., & Valkenburg, P. (1998). The impact of attentiveness on political efficacy:evidence from a three-year German panel study. . International Journal of Public Opinion Research , 10(3): 195-2.
  • Sultana, I. I. (2020). News Media Use and Political Attitudes of the University Students of Pakistan. . Global Political Review, V(III), 59-67. . https://doi.org/10.31703/gpr.2020(V- III).06
  • Tedesco, J. (2007). Examining internet interactivity effects on young adult political information efficacy. American Behavioral Scientist, 50(9), 1183-1194. doi:10.1177/0002764207300041.
  • Tewksbury, D., Hals, M., & Bibart, A. (2008). The efficacy of news browsing: the relationship of news consumption style to social and political efficacy. . Journalism & Mass Communication Quarterly , 85(2): 257-272.
  • Tsfati, Y., & Cappella, J. (2003). Do people watch what they do not trust? Exploring the association between news media skepticism and exposure. Communication Research , 30(5): 504-529.
  • Tsfati, Y., & Cappella, J. (2005). Why do people watch news they do not trust? The need for cogni-tion as a moderator in the association between news media skepticism and exposure. Media Psychology, 7(3): 251-271.

Cite this article

APA

    APA : Iftikhar, I., Sultana, I., & Tanveer, S. (2021). Impact of TV Talk Shows on Political Efficacy of University Students of Pakistan. Global Mass Communication Review, VI(I), 288-301. https://doi.org/10.31703/gmcr.2021(VI-I).22

CHICAGO

    CHICAGO : Iftikhar, Ifra, Irem Sultana, and Samina Tanveer. 2021. "Impact of TV Talk Shows on Political Efficacy of University Students of Pakistan." Global Mass Communication Review, VI (I): 288-301 doi: 10.31703/gmcr.2021(VI-I).22

HARVARD

    HARVARD : IFTIKHAR, I., SULTANA, I. & TANVEER, S. 2021. Impact of TV Talk Shows on Political Efficacy of University Students of Pakistan. Global Mass Communication Review, VI, 288-301.

MHRA

    MHRA : Iftikhar, Ifra, Irem Sultana, and Samina Tanveer. 2021. "Impact of TV Talk Shows on Political Efficacy of University Students of Pakistan." Global Mass Communication Review, VI: 288-301

MLA

    MLA : Iftikhar, Ifra, Irem Sultana, and Samina Tanveer. "Impact of TV Talk Shows on Political Efficacy of University Students of Pakistan." Global Mass Communication Review, VI.I (2021): 288-301 Print.

OXFORD

    OXFORD : Iftikhar, Ifra, Sultana, Irem, and Tanveer, Samina (2021), "Impact of TV Talk Shows on Political Efficacy of University Students of Pakistan", Global Mass Communication Review, VI (I), 288-301

TURABIAN

    TURABIAN : Iftikhar, Ifra, Irem Sultana, and Samina Tanveer. "Impact of TV Talk Shows on Political Efficacy of University Students of Pakistan." Global Mass Communication Review VI, no. I (2021): 288-301. https://doi.org/10.31703/gmcr.2021(VI-I).22