ISSN(Print): 2708-2105 - ISSN(Online): 2709-9458 - ISSN-L: 2708-2105

Influence of Facebook on Educational, Political and Cultural life of Students: A Case Study of University of Swat

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This study was conducted to analyze the influence and exposure of university students on Facebook. The researcher conducted to examine the educational, political, cultural and fashion influence of Facebook on university students. A quantitative methodology was used by the researcher, and survey technique was used for the collection of data. A questionnaire was designed to contained close-ended questions to collect data randomly from the students of the University of Swat. The data was analyzed through the statistical package for social sciences (SPSS, version.19) to ensure impartiality in the results of the study. The results revealed that most of the students are using Facebook. The study also disclosed that students in the university of Swat are using Facebook for educational purposes. The researcher found that Most of the students also use Facebook for fashion and cultural information. The study proved that most of the students using Facebook for online educational information as compare to political information. It is also found that Students exposed to fashion information than cultural information through Facebook.


Postgraduate Student of Media & Communication Studies, University of Swat, KP, Pakistan.

2-Sajjad Ali
Assistant Professor, Department of Journalism and Mass Communication, University of Malakand, Chakdra, Dir Lower, KP, Pakistan.


Facebook, Influence, Education, Political Information, Culture, Fashion, University of Swat

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V - I

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published: Mar 2020

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