Abstract
This study was conducted to analyze the influence and
exposure of university students on Facebook. The researcher conducted
to examine the educational, political, cultural and fashion influence of
Facebook on university students. A quantitative methodology was used
by the researcher, and survey technique was used for the collection of
data. A questionnaire was designed to contained close-ended questions
to collect data randomly from the students of the University of Swat.
The data was analyzed through the statistical package for social sciences
(SPSS, version.19) to ensure impartiality in the results of the study. The
results revealed that most of the students are using Facebook. The study
also disclosed that students in the university of Swat are using Facebook
for educational purposes. The researcher found that Most of the students
also use Facebook for fashion and cultural information. The study
proved that most of the students using Facebook for online educational
information as compare to political information. It is also found that
Students exposed to fashion information than cultural information
through Facebook.
Authors
1-Spogmai Postgraduate Student of Media & Communication Studies, University of Swat, KP, Pakistan.2-Sajjad Ali Assistant Professor, Department of Journalism and Mass Communication, University of Malakand, Chakdra, Dir Lower, KP, Pakistan.
Keywords
Facebook, Influence, Education, Political Information, Culture, Fashion, University of Swat
DOI Number
10.31703/gmcr.2020(V-I).07
Page Nos
83-101
Volume & Issue
V - I
