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SOCIAL MEDIA AND TOURISM INDUSTRY A COMPARATIVE ANALYSIS OF EFFECTS OF FACEBOOK PAGES OF TOUR COMPANIES OF LAHORE ON TOURISM PROMOTION

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15 Pages : 192-208

http://dx.doi.org/10.31703/gmcr.2021(VI-I).15      10.31703/gmcr.2021(VI-I).15      Published : Mar 2021

Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion

Abstract

    The study attempts to assess the difference in the effect of social media content of tour companies of Lahore on promoting tourism. The study used a comparative research design in order to compare the effects of social media content, in particular Facebook. A detailed literature review was presented, and data was collected from the tourists who have used the Facebook pages of selected tour companies and used their services through a well-developed questionnaire, using purposive sampling, followed by convenience sampling. To conduct the study, a sample size of 320 respondents was chosen to get accurate findings. The findings of the study revealed that all four tour companies of Lahore equally promoted tourism through their Facebook pages. The Facebook pages are a reliable source of information that are trending and being used extensively by people. This showed that using such pages are ultimately contributing to the success and promotion of tourism in Pakistan.

    Tourism Promotion through Facebook Pages, Social Media Marketing, Social Media use by Tour Companies

    (1) Zowaina Azhar
    Lecturer, Department of Communication and Media Studies, University of Sargodha, Sargodha, Punjab, Pakistan.
    (2) Abdul Rehman Qaisar
    Assistant Professor, Department of Communication and Media Studies, University of Sargodha, Sargodha, Punjab, Pakistan.
    (3) Misha Akash
    Lecturer (Visiting), Department of Communication and Media Studies, University of Sargodha, Sargodha, Punjab, Pakistan.
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Cite this article

APA

    APA : Azhar, Z., Qaisar, A. R., & Akash, M. (2021). Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion. Global Mass Communication Review, VI(I), 192-208. https://doi.org/10.31703/gmcr.2021(VI-I).15

CHICAGO

    CHICAGO : Azhar, Zowaina, Abdul Rehman Qaisar, and Misha Akash. 2021. "Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion." Global Mass Communication Review, VI (I): 192-208 doi: 10.31703/gmcr.2021(VI-I).15

HARVARD

    HARVARD : AZHAR, Z., QAISAR, A. R. & AKASH, M. 2021. Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion. Global Mass Communication Review, VI, 192-208.

MHRA

    MHRA : Azhar, Zowaina, Abdul Rehman Qaisar, and Misha Akash. 2021. "Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion." Global Mass Communication Review, VI: 192-208

MLA

    MLA : Azhar, Zowaina, Abdul Rehman Qaisar, and Misha Akash. "Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion." Global Mass Communication Review, VI.I (2021): 192-208 Print.

OXFORD

    OXFORD : Azhar, Zowaina, Qaisar, Abdul Rehman, and Akash, Misha (2021), "Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion", Global Mass Communication Review, VI (I), 192-208

TURABIAN

    TURABIAN : Azhar, Zowaina, Abdul Rehman Qaisar, and Misha Akash. "Social Media and Tourism Industry: A Comparative Analysis of Effects of Facebook Pages of Tour Companies of Lahore on Tourism Promotion." Global Mass Communication Review VI, no. I (2021): 192-208. https://doi.org/10.31703/gmcr.2021(VI-I).15