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SOCIAL MEDIA HEGEMONY A CRITICAL ANALYSIS OF ELLIE THE MONKEY BOY

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06 Pages : 65-79

http://dx.doi.org/10.31703/gmcr.2024(IX-II).06      10.31703/gmcr.2024(IX-II).06      Published : Jun 2024

Social Media Hegemony: A Critical Analysis of Ellie “The Monkey Boy”

Abstract

    This paper discusses how social media dramatically impacted the story of Rwanda's "Ellie, the Monkey Boy." Afrimax documented Ellie's life in a documentary on his tour, showcasing her unique physical behavior and unusual illness. This study illustrates how social media alters people's perspectives and how exposure to certain phenomena in the media and societal movements piques Ellie's interest in helping him become well-known. Theoretical frameworks that function as a guidebook for research problems, such as the Discourse Historical Approach, framing theory, critical discourse analysis, and social identity theory, offer foundations for the study. This study provides insight into how social media spreads news, creates communities, and modifies social behavior. This research focuses on a critical analysis of social media in contemporary society via the lens of activism in Rwanda and Monkey Boy's identity building.

    Instagram, Well-being, Self-esteem, Social Comparison

    (1) Sawera Khalid
    MPhil Scholar, The University of Chenab, Gujrat, Pakistan.
    (2) Muhammad Akbar Khan
    Professor, Department of Languages, The University of Chenab, Gujrat, Pakistan.
    (3) Saman Suleman Butt
    MPhil Scholar, The University of Chenab, Gujrat, Pakistan.
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Cite this article

APA

    APA : Khalid, S., Khan, M. A., & Butt, S. S. (2024). Social Media Hegemony: A Critical Analysis of Ellie “The Monkey Boy”. Global Mass Communication Review, IX(II), 65-79. https://doi.org/10.31703/gmcr.2024(IX-II).06

CHICAGO

    CHICAGO : Khalid, Sawera, Muhammad Akbar Khan, and Saman Suleman Butt. 2024. "Social Media Hegemony: A Critical Analysis of Ellie “The Monkey Boy”." Global Mass Communication Review, IX (II): 65-79 doi: 10.31703/gmcr.2024(IX-II).06

HARVARD

    HARVARD : KHALID, S., KHAN, M. A. & BUTT, S. S. 2024. Social Media Hegemony: A Critical Analysis of Ellie “The Monkey Boy”. Global Mass Communication Review, IX, 65-79.

MHRA

    MHRA : Khalid, Sawera, Muhammad Akbar Khan, and Saman Suleman Butt. 2024. "Social Media Hegemony: A Critical Analysis of Ellie “The Monkey Boy”." Global Mass Communication Review, IX: 65-79

MLA

    MLA : Khalid, Sawera, Muhammad Akbar Khan, and Saman Suleman Butt. "Social Media Hegemony: A Critical Analysis of Ellie “The Monkey Boy”." Global Mass Communication Review, IX.II (2024): 65-79 Print.

OXFORD

    OXFORD : Khalid, Sawera, Khan, Muhammad Akbar, and Butt, Saman Suleman (2024), "Social Media Hegemony: A Critical Analysis of Ellie “The Monkey Boy”", Global Mass Communication Review, IX (II), 65-79

TURABIAN

    TURABIAN : Khalid, Sawera, Muhammad Akbar Khan, and Saman Suleman Butt. "Social Media Hegemony: A Critical Analysis of Ellie “The Monkey Boy”." Global Mass Communication Review IX, no. II (2024): 65-79. https://doi.org/10.31703/gmcr.2024(IX-II).06