ARTICLE

CONTENT ANALYSIS OF PREELECTION 2013 POLITICAL CAMPAIGN ON PAKISTANI TV CHANNELS

  1. HOME
  2. ARTICLE

01 Pages : 1-19

http://dx.doi.org/10.31703/gmcr.2016(I-I).01      10.31703/gmcr.2016(I-I).01      Published : Dec 2016

Content Analysis of Pre-Election 2013 Political Campaign on Pakistani TV Channels

Abstract

    This research categorizes treatment model of political parties in of agenda setting and framing perspective in major TV news channels in Pakistan before the elections of May 2013. The prime time (7-11pm) of these channels for one month was selected for supervising, examining and organizing determinations of coverage of general elections by news channels in under the code of conduct and procedure of coverage set by regulators. The researcher conducted content analysis of prime time which includes headlines of news bulletin, talk shows and issued addressed in program content broadcast on TV channels during that time frame. Results of the study showed that all news channels failed to fulfill the fundamental obsessions of impartial balance and reasonable reporting of political parties and their nominated candidates. In this study as the analysis showed the conduct of the elections, though having eminent place in the state news plan, it devastatingly explained the major political parties.

    Political Communication, Political Campaign, Pakistani Channel

    (1) Saima Andleeb
    Student, International Islamic University, Islamabad, Pakistan.
Fulltext PDF

References

  • Aelst, P, V., Maddens, B., Noppe, J., & Fiers, S. (2008). Politicians within the News: Media or Party Logic? Media Attention and Electoral Success within the Belgian Election Campaign of 2003.
  • Caliendo, S, M., & McIlwain, C. D. (2006). Minority Candidates, Media Framing, and Racial Cues within the 2004 Election. The Harvard International Journal of Press/Politics, 11(4), 45-69. DOI: 10.1177/1081180X06293551 Retrieved from http://hij.sagepub.com/content/11/4/45.
  • Chyi, H. I., & McCombs, M. (2004). Media prominence and also the method of framing: Coverage of the aquilegia college shootings. Journalism and Mass Communication Quarterly, 81(1), 22-35.
  • Cook, T.E. 1999. Governing with the News: The journalism as a Political establishment. Chicago: Chicago University Press.
  • Dalton RJ, Beck PA, Huckfeldt R, Koetzle W. A check of media-centered agenda setting: newspaper content and public interests during a presidential election. PolitCommun. 1998; 15:463-481.
  • Dearing JW, Everett RM. Agenda-Setting. Thousand Oaks, Calif: Sage Publications; 1996.
  • Della, V. S., & E. Kaplan. (2007).
  • Dominick, J. (2002). The Dynamics of Mass Communication. state capital John Joseph McGraw Hill corporations.
  • Domke, D., Fan, D, P., Fibison, M., Shah, D, V., Smith, S, S., & Watts, M. D. (1997). News Media, candidates and problems, and opinion within the 1996 Presidential Campaign. Journalism and Mass Communication Quarterly, 74(4), 718-737.
  • Drew, D., & Weaver, D. (2006). citizen Learning within the 1996 Presidential Election: Did the Media Matter? Journalism and Mass Communication Quarterly, 75(2), 292-301.
  • Fazal, A. M. (2008, Feb.16). The transition from civil to military rule. Karachi: Daily Dawn.
  • Fazio, R. H., & Williams, C. J. (1986). perspective accessibility as a moderator of the perspective perception and perspective behaviour relations: AN investigation of the 1984 presidential election. Journal of temperament and psychology, 51, 505-514.
  • Forrest, J., & Gary, N. M. (1999). The Mass Media, Election candidature and citizen Response: The Australian expertise. Party Politics, 5(1), 99-114. DOI: 10.1177/1354068899005001006. Retrieved from http://ppq.sagepub.com/content/5/1/99
  • Funkhouser, G.R. (1973).
  • Granberg, D., & Brown, T. A. (1989). On have an effect on and noesis in politics. psychology quaterly, 52, 171-182.
  • Gunther, R., & Mughan, A. (2000). ‘The political impact of the media. In R.Gunther., & A.Mughan (Eds.), Democracy and also the Media: A Comparative Perspective. Cambridge: University Press.
  • McCombs M, Shaw DL, Weaver DL. Communication and Democracy: Exploring the Intellectual Frontiers in Agenda-Setting Theory. Mahwah, NJ: Lawrence Erlbaum Associates; 1997.
  • Moeller S. concerning the pain of others: media, bias and also the coverage of international disasters. J IntAff. 2006; 59:173-196.
  • Perez-Lugo M. Media uses in disaster situations: a brand-new concentrate on the impact section. Sociol Inq. 2004; 74:210-225.
  • Ragas, M., & Roberts, M. (2009). Agenda setting ANd agenda melding in an age of Horizontal and vertical media: complete new} theoretical lens for virtual brand communities. Journalism & Mass Communication Quarterly, 86(1), 45-64.
  • Scheufele, D., & Tewksbury, D. (2007). Framing, agenda setting, and priming: the evolution of 3 media effects models. Journal of Communication, 57(1), 9-20. doi:10.1111/j.1460-2466.2006.00326. x
  • Schiff. Fransic.D.J. structure Culture and Its Influence on the News: category Ideology in Newspapers and Chains
  • Severin, W. J., & Tankard, J. W. (1979). The reference of journalism studies. New York, N.Y.: Hastings House
  • Tierney K, Bevc C, Kuligowski E. Metaphors matter: disaster myths, media frames, and their consequences in cyclone Katrina. Ann Am AcadPolitSoc Sci. 2006; 604:57-81.
  • Van fille prosecutor. government official's responsiveness to the news media: scrutiny the influence of the ny Times and network tv coverage on U.S. aid allocations. PolitCommun. 2003; 20:263-286.
  • Wenger L, Malone R, Bero L. The smoke revival and also the standard press: a content analysis. Am J Public Health. 2001; 91:288-292.

Cite this article

APA

CHICAGO

    CHICAGO : Andleeb, Saima. 2016. "Content Analysis of Pre-Election 2013 Political Campaign on Pakistani TV Channels." Global Mass Communication Review, I (I): 1-19 doi: 10.31703/gmcr.2016(I-I).01

HARVARD

    HARVARD : ANDLEEB, S. 2016. Content Analysis of Pre-Election 2013 Political Campaign on Pakistani TV Channels. Global Mass Communication Review, I, 1-19.

MHRA

    MHRA : Andleeb, Saima. 2016. "Content Analysis of Pre-Election 2013 Political Campaign on Pakistani TV Channels." Global Mass Communication Review, I: 1-19

MLA

    MLA : Andleeb, Saima. "Content Analysis of Pre-Election 2013 Political Campaign on Pakistani TV Channels." Global Mass Communication Review, I.I (2016): 1-19 Print.

OXFORD

    OXFORD : Andleeb, Saima (2016), "Content Analysis of Pre-Election 2013 Political Campaign on Pakistani TV Channels", Global Mass Communication Review, I (I), 1-19

TURABIAN

    TURABIAN : Andleeb, Saima. "Content Analysis of Pre-Election 2013 Political Campaign on Pakistani TV Channels." Global Mass Communication Review I, no. I (2016): 1-19. https://doi.org/10.31703/gmcr.2016(I-I).01