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Volume-IX

, Issue-II

(SPRING 2024)

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01 - Semiotic Analysis of Political Cartoons of Urdu Print Media in Pakistan During E

http://dx.doi.org/10.31703/gmcr.2024(IX-II).01
10.31703/gmcr.2024(IX-II).01      Published : Jun 2024

Abstract

    Among several modes of communication, the language of images and cartoons has also been frequently used by print media across the globe. It has drawn the attention of the masses also because of its sense of humor, satirical meaning, and interpretation. Thus, semiotic studies help viewers and readers decode the hidden meanings and agendas behind the images or cartoons. History shows that numerous a... Details

    Decoding Political Cartoons, Social Semiotic Theory, Humour, Criticism

    (1) Badal Ram Marwari
    Lecturer, Department of English, Peoples University of Medical and Health Sciences For Women (PUMHSW), Nawabshah, Sindh, Pakistan.
    (2) Abdullah Laghari
    Lecturer, Department of English, Quaid-e-Awam University of Engineering Science and Technology, Nawabshah, Sindh, Pakistan.
    (3) Tania Laghari
    Assistant professor, Department of English, Shaheed Benazir Bhutto University, Shaheed Benazirabad, Sindh, Pakistan.
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02 - Media Influence on Youth Health Awareness amidst the COVID-19 Pandemic: A Compre

http://dx.doi.org/10.31703/gmcr.2024(IX-II).02
10.31703/gmcr.2024(IX-II).02      Published : Jun 2024

Abstract

    This study investigates the role of Public Service Announcements (PSAs) and News on TV in creating COVID-19-related health awareness among Pakistani youth. Guided by the agenda-setting theory, the research explores how electronic media coverage adopted media, public, and policy agenda stages in disseminating health precautionary measures during the pandemic outbreak. An online survey was conducted... Details

    Media Influence, Public Service Announcements, Health Awareness, COVID-19 Pandemic, Youth Engagement, Agenda Setting Theory, Electronic Media

    (1) Abdul Noor Bhatti
    MPhil Scholar, School of Creative Arts, the University of Lahore, Punjab, Pakistan.
    (2) Maliha Ameen
    Assistant Professor, School of Creative Arts, the University of Lahore, Punjab, Pakistan.
    (3) Izza Nasrullah
    MPhil Scholar, Department of Biochemistry, Quaid-i-Azam University, Islamabad, Pakistan.
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03 - The Influence of Instagram Usage on Self-Esteem and Well-Being of University Stu

http://dx.doi.org/10.31703/gmcr.2024(IX-II).03
10.31703/gmcr.2024(IX-II).03      Published : Jun 2024

Abstract

    The research explores the effects of the consumption of Instagram on the psychological states and self-esteem of university students, with special attention to the chosen object since it is the most widely used social platform among youths at this stage of their lives. It will discuss the impact of Instagram, especially when adopting upward social comparison. sampling technique employed by this st... Details

    Instagram, Well-being, Self-esteem, Social Comparison

    (1) Shazia Ismail Toor
    Assistant Professor, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Fatima Malik
    MPhil Scholar, School of Media & Communication Studies, University of Management & Technology, Lahore, Punjab, Pakistan.
    (3) Aemen Khalid
    Assistant Professor, School of Media & Communication Studies, University of Management & Technology, Lahore, Punjab, Pakistan.
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04 - Chabots as Entertaining Content for the Youth in Pakistan

http://dx.doi.org/10.31703/gmcr.2024(IX-II).04
10.31703/gmcr.2024(IX-II).04      Published : Jun 2024

Abstract

    This study investigates the impact of chatbots as a form of entertainment on Pakistani youth. Chatbots have gained popularity for providing personalized and engaging experiences through conversational interfaces. However, limited research addresses their effects specifically as entertainment for young people in Pakistan. Utilizing a qualitative research approach, this study gathers in-depth insigh... Details

    Chatbot, Entertainment Effects, Media Consumption, Pakistani Youth Culture, Youth Behavior

    (1) Nasim Ishaq
    Assistant Professor, Department of Communication and Media Research, School of Communication Studies, University of Punjab, Lahore Punjab, Pakistan.
    (2) Tanveer Hussain
    Assistant Professor, Department of Communication and Media Research, School of Communication Studies, University of Punjab, Lahore, Punjab, Pakistan.
    (3) Anoosha Fatima
    Graduate, Department of Communication and Media Research, School of Communication Studies, University of Punjab, Lahore, Punjab, Pakistan.
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05 - Exploring the Spiral of Silence: Hardcore in Social Media Dynamics and the Moder

http://dx.doi.org/10.31703/gmcr.2024(IX-II).05
10.31703/gmcr.2024(IX-II).05      Published : Jun 2024

Abstract

    The Spiral of Silence theory by Noelle Neumann (Neumann N. E., 1974) comes from an era of no social media. It discusses how people’s opinion is influenced by Fear of Isolation while forming a public opinion. The existing literature lacks the application of the Spiral of Silence to study social media dynamics. Most studies exist in traditional settings to study political cases and lack indivi... Details

    Spiral of Silence, Fear of Isolation, Willingness to Speak, Hardcore, Perceived Social Support, Self-Censorship, Personal Opinion Strength

    (1) Alishbah Naz
    Independent Researcher, Pakistan.
    (2) Mohsin Hassan Khan
    Senior Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.
    (3) Abdul Basit
    Assistant Professor, School of Media and Communication Studies, University of Management and Technology Lahore, Punjab, Pakistan.
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06 - Social Media Hegemony: A Critical Analysis of Ellie “The Monkey Boy

http://dx.doi.org/10.31703/gmcr.2024(IX-II).06
10.31703/gmcr.2024(IX-II).06      Published : Jun 2024

Abstract

    This paper discusses how social media dramatically impacted the story of Rwanda's "Ellie, the Monkey Boy." Afrimax documented Ellie's life in a documentary on his tour, showcasing her unique physical behavior and unusual illness. This study illustrates how social media alters people's perspectives and how exposure to certain phenomena in the media and societal movements piques Ellie's interest in ... Details

    Instagram, Well-being, Self-esteem, Social Comparison

    (1) Sawera Khalid
    MPhil Scholar, The University of Chenab, Gujrat, Pakistan.
    (2) Muhammad Akbar Khan
    Professor, Department of Languages, The University of Chenab, Gujrat, Pakistan.
    (3) Saman Suleman Butt
    MPhil Scholar, The University of Chenab, Gujrat, Pakistan.
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07 - Analysis of Lexical Density and Readability of Pakistani English Newspaper Dawn

http://dx.doi.org/10.31703/gmcr.2024(IX-II).07
10.31703/gmcr.2024(IX-II).07      Published : Jun 2024

Abstract

    This research study aimed to analyze the lexical density and readability of Pakistani English Newspaper and so, to suggest their suitability for the level of students. Eight newspapers from four genres were selected as sample. The theory of Systemic Functional Linguistics based on the theory of lexical density by Ure (1971) was applied for finding lexical density and readability indices by using c... Details

    Lexical Density, Readability, Newspaper, Lexical Items, Grammatical Items, Flesch Reading Ease Scale

    (1) Samia Hameed
    M.Phil. Scholar, Department of English, Hazara University, Mansehra, KP, Pakistan.
    (2) Imran Ali
    Assistant Professor, Department. of Linguistics and Literature, University of Haripur, KP, Pakistan
    (3) Khalid
    Lecture, Department of English, University of Buner, KP, Pakistan.
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08 - Television Journalism in Pakistan. Historical Evolution, Challenges, and Prospec

http://dx.doi.org/10.31703/gmcr.2024(IX-II).08
10.31703/gmcr.2024(IX-II).08      Published : Jun 2024

Abstract

    This essay explores the evolution, challenges, and prospects of television journalism in Pakistan, tracing its origins from the first television witnessed in 1955 to the dynamic and competitive landscape of today. The historical context highlights the establishment of the Pakistan Television Corporation (PTV) in 1964 and the significant shift brought about by the liberalization of the media sector... Details

    Television Journalism, History, Challenges, Prospects, Media Industry, PTV

    (1) Farhan Latif
    Ph.D. Scholar, Centre for Media and Communication Studies, University of Gujrat, Punjab, Pakistan.
    (2) Muhammad Yousaf
    Assistant Professor, Centre for Media and Communication Studies, University of Gujrat, Punjab, Pakistan.
    (3) Zahid Yousaf
    Professor & Dean, Centre for Media and Communication Studies, University of Gujrat, Punjab, Pakistan.
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09 - Examining the Influence of Social Media on Educational Achievement among Student

http://dx.doi.org/10.31703/gmcr.2024(IX-II).09
10.31703/gmcr.2024(IX-II).09      Published : Jun 2024

Abstract

    The study sought to investigate the influence of social media on academic achievement among students with hearing impairments. A quantitative and descriptive technique was used to collect data from 55 deaf or hard-of-hearing undergraduate students at the University of Management and Technology. The research used a realistic sample strategy and a five-point Likert scale questionnaire with 20 items ... Details

    Social Media, Academic Achievement, Hearing Impairment

    (1) Syeda Seerat Hassan
    MPhil Scholar Hearing Impairment, Department of Special Needs Education, University of Management & Technology (UMT), Lahore, Punjab, Pakistan.
    (2) Saima Rani
    MPhil Scholar Hearing Impairment, Department of Special Needs Education, University of Management & Technology (UMT), Lahore, Punjab, Pakistan.
    (3) Khushbakht Fatima
    MPhil Scholar Intellectual Disabilities, Department of Special Needs Education, University of Management & Technology (UMT), Lahore, Punjab, Pakistan.
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10 - News Framing of Islamic Emirate of Afghanistan on Tolo News Web TV and Afghanist

http://dx.doi.org/10.31703/gmcr.2024(IX-II).10
10.31703/gmcr.2024(IX-II).10      Published : Jun 2024

Abstract

    Late 2021 saw a significant change in global politics when the Islamic Emirate of Afghanistan (Taliban) came into existence after the fall of the Islamic Republic of Afghanistan. Countries across the globe did not recognize this new government because they had not yet considered the demands of the international community regarding girls' education, Inclusive government, women's work, and freedom o... Details

    Islamic Emirate, Framing, AITV, TOLO News, Content Analysis, Thematic

    (1) Abdul Rahman Alkozai
    MS Scholar, Department of Media & Communication Studies, International Islamic University, Islamabad, Pakistan.
    (2) Rooh Ul Amin Khan
    Assistant Professor, Department of Media & Communication Studies, International Islamic University, Islamabad, Pakistan.
    (3) Bin Yamin Khan
    Assistant Professor, Department of Communication & Media Studies, Hazara University, Mansehra, KP, Pakistan.
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11 - Impact of BTS Music on the Psychological Health of Youth

http://dx.doi.org/10.31703/gmcr.2024(IX-II).11
10.31703/gmcr.2024(IX-II).11      Published : Jun 2024

Abstract

    BTS is a Korean pop music band. BTS represents Bulletproof Boy Scouts. The study focuses on exploring the influence of BTS on the psychological wellness of the youth. The aim of the research is to inquire how exposure to BTS music affects the mental well-being of youngsters. The sample was collected by Purposive sampling through the population of the students of Bahuddin Zakariya University and Pr... Details

    BTS, Youngsters, Psychological Health, BTS Lyrics, Cognitive Process, BTS ARMY

    (1) Muhammad Ahsan Bhatti
    Assistant Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Momna Ahmed
    MPhil Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (3) Aun Muhammad Mehdi Khan
    MPhil Scholar, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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