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Volume-IX

, Issue-III

(SUMMER 2024)

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01 - Global Impact of New Media in Public Relations: A Review

http://dx.doi.org/10.31703/gmcr.2024(IX-III).01
10.31703/gmcr.2024(IX-III).01      Published : Sep 2024

Abstract

    The present study examines new media platforms and public relations from different journals related to Public Relations and articles from Google Scholar. The initial sample consisted of 23 articles, of which 15 met the criteria and were analyzed. The study's findings show that the current research is in the exploratory phase with both quantitative and qualitative studies which explores the dominan... Details

    Public Relations, New Media, Internet

    (1) Ali Bhadur
    Lecturer, Department of Media & Communication Studies, Government College University, Lahore, Punjab, Pakistan.
    (2) Yumna Anis
    Digital Content Creator, Graduate of Media & Communication Studies Department, National University of Modern Language Islamabad, Pakistan.
    (3) Warda Maryam
    Lecturer, Department of Media & Communication Studies, Government College University Lahore, Punjab, Pakistan.
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02 - Impact of Social Media Use, Social Comparison & Self-Esteem Among Adolescent

http://dx.doi.org/10.31703/gmcr.2024(IX-III).02
10.31703/gmcr.2024(IX-III).02      Published : Sep 2024

Abstract

    The present research examined how social media, social comparison, and self-esteem affect adolescents. After an extensive literature review, these hypotheses were developed. 1) Social media use, social comparison, and self-esteem among teenagers will be significantly related. 2) Social media use will affect self-esteem among adolescents.3) Adolescent self-esteem will be affected by social comparis... Details

    Social Media use, Social Comparison, Self-esteem, Adolescents

    (1) Farwa Mustafa
    MPhil Scholar, Department of Psychology, Riphah International University, Faisalabad Campus., Faisalabad, Punjab, Pakistan. Pakistan.
    (2) Shagufta Bibi
    Assistant Professor, Department of Psychology, Riphah International University, Faisalabad Campus, Faisalabad, Punjab, Pakistan. Pakistan.
    (3) Moomal Majeed
    Lecturer, Department of Psychology, National University of Modern Languages, Faisalabad Campus, Faisalabad, Punjab, Pakistan.
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03 - Thriving in the Digital Age: How Self-Efficacy Can Buffer the Effects of Social

http://dx.doi.org/10.31703/gmcr.2024(IX-III).03
10.31703/gmcr.2024(IX-III).03      Published : Sep 2024

Abstract

    This research examined the association between social media usage and teachers’ professional well-being. The study also foresees that teachers’ self-efficacy mediates the positive relationship between using social media and teachers’ professional well-being. This is a descriptive study and a survey approach was used to collect data through the administration of questionnaires to ... Details

    Teachers’ self-efficacy, Social media use, Professional well-being, University teachers

    (1) Hira Atiq
    PhD Scholar, Department of Education, University of Okara, Pakistan.
    (2) Khalid Saleem
    Associate Professor, Department of Education, University of Okara, Pakistan.
    (3) Hafiz Muhammad Arshad
    Assistant Professor, Department of Education, University of Okara, Pakistan.
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04 - Role of Music and Lyrics of Songs as Flashback Trigger

http://dx.doi.org/10.31703/gmcr.2024(IX-III).04
10.31703/gmcr.2024(IX-III).04      Published : Sep 2024

Abstract

    Music is combination of lyrics, instrumental and vocalist’s sound. Every musical content has its own value according to its impact. Lyrics regarding to meaning are expressive differentiate from the libretto whether a song squeezes out the emotion of misery, regret, contentment, or something additional. The ability of music to evoke strong emotions in a listener has fascinated many music stud... Details

    Music, Lyrics, Nostalgia, Songs, Flashback Trigger

    (1) Umia Gull
    Research Scholar, Department of Mass Communication, Government College University Faisalabad, Punjab, Pakistan.
    (2) Ashraf Iqbal
    Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Fakhta Zeib
    Assistant Professor (OPS), Department of Mass Communication, Government College University Faisalabad, Punjab, Pakistan.
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05 - A History of Local English-Language Newspapers in KP Province, Pakistan

http://dx.doi.org/10.31703/gmcr.2024(IX-III).05
10.31703/gmcr.2024(IX-III).05      Published : Sep 2024

Abstract

    This research study explores the history of local English-language newspapers of Khyber Pakhtunkhwa. The English-language press has played a significant role since the British rule in the province. It has acted as a representative of the region on an international level because the English language is an international means of communication. The researcher collected data through secondary data suc... Details

    English Press, KP, NWFP, British Rule, Pakistan

    (1) Muhammad Shahid
    Assistant Professor, Riphah Institute of Media Sciences (RIMS), Riphah International University, Islamabad, Pakistan.
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06 - Critical Analysis of the Ethical Challenges related to Data Privacy and Social M

http://dx.doi.org/10.31703/gmcr.2024(IX-III).06
10.31703/gmcr.2024(IX-III).06      Published : Sep 2024

Abstract

    The aim of this study is to find out the ethical challenges to social media data privacy because social media plays an information and dissemination role in our society while on the other side, it is also facing data privacy problems. The study analyzed 38 articles related to Facebook and Twitter to explore the viewpoint of the scholars regarding ethical challenges to data privacy linked to social... Details

    Critical Analysis, Ethical Challenges, Data Privacy, Social Media Analytics, Literature Review

    (1) Khayam Hassan
    PhD Scholar, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
    (2) Ayesha Siddiqua
    Associate Professor, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
    (3) Waqas Bin Ayaz
    PhD Scholar, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
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07 - Revisiting Public Perception towards Police Behavior: Role of Media in Maintaini

http://dx.doi.org/10.31703/gmcr.2024(IX-III).07
10.31703/gmcr.2024(IX-III).07      Published : Sep 2024

Abstract

    The core objective of the current study was to dig out the public perception of police behavior from students of Bahauddin Zakariya University Multan-Pakistan. A cross-sectional survey was conducted from n=385 university students through a systematic sampling technique. Data were collected by adapting Mastrofski's model (1999) based on six dimensions i.e. attentiveness, reliability, fairness, mann... Details

    Law and Order, Police Behavior, Public Perception, Media, Survey, Systematic Sampling

    (1) Samza Fatima
    Associate Professor & Principal, Department of Law, University Gillani Law College Bahauddin Zakariya University Multan, Punjab, Pakistan.
    (2) Syed Kaleem Imam
    Former IG Police & Secretary, Narcotics Control, Pakistan.
    (3) Asfa Ashraf
    Visiting Lecturer, Department of Sociology, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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08 - Impact of FM Radio on Political Awareness and Engagement among University Studen

http://dx.doi.org/10.31703/gmcr.2024(IX-III).08
10.31703/gmcr.2024(IX-III).08      Published : Sep 2024

Abstract

    This research examines the role of FM radio in shaping the awareness and engagement about politics among university students in Lahore, by focusing on the influence of socio-political aspects. The study purposes to recognize the history of FM radio and its effectiveness to address the socio-political issues. The sample size of 600 students between the ages of 18 and 32 from three private universit... Details

    FM Radio, University Students, Socio-Political, Politics, Society, Political Education, Radio Broadcasting

    (1) Usama Bin Saleem
    Lecturer, Department of Media Studies, University of South Asia, Lahore, Punjab, Pakistan.
    (2) Ilsa Islam
    Lecturer, Department of Media Studies, University of South Asia, Lahore, Punjab, Pakistan.
    (3) Syeda Sumblah Bukhari
    Lecturer, Department of Media Studies, University of South Asia, Lahore, Punjab, Pakistan.
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09 - Effects of Social Media Usage on Gratification Obtained: A Study Based among Uni

http://dx.doi.org/10.31703/gmcr.2024(IX-III).09
10.31703/gmcr.2024(IX-III).09      Published : Sep 2024

Abstract

    This study aims to assess the influence of social media use by undergraduate students at University of Sindh. The examination explores the relationships between students’ gratifications and usage of social media, as well as possible consequences that these have on their psychological health, academic achievement, and social interactions. Data for this research was collected using mixed metho... Details

    Social Media, Gratification Obtained, University Students

    (1) Dastar Ali Chandio
    PhD Scholar, Department of Media & Communication Studies, University of Sindh Jamshoro, Sindh, Pakistan.
    (2) Abdul Razzaque Chhachhar
    Assistant Professor, Department of Media & Communication Studies, University of Sindh Jamshoro, Sindh, Pakistan.
    (3) Muhammad Ramzan
    Assistant Professor, Department of Media & Communication Studies, University of Sindh Jamshoro, Sindh, Pakistan.
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10 - The Role of Social Media in Enhancing Religious Tolerance and Interfaith Harmony

http://dx.doi.org/10.31703/gmcr.2024(IX-III).10
10.31703/gmcr.2024(IX-III).10      Published : Sep 2024

Abstract

    This study examines how social media promotes religious tolerance. Religious tolerance and interfaith harmony in Pakistani social media were examined. Education and social media affect religious tolerance, according to research. In a quantitative study, 417 religiously diverse respondents completed a structured questionnaire. We used descriptive statistics, SEM, and moderation analysis to study so... Details

    Social Media, Religious Tolerance, Interfaith Harmony, Structural Equation Modeling, Education

    (1) Muhammad Basharat Hameed
    Ph.D fellow, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Malik Adnan
    Associate Professor, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
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11 - Populist and Crisis Communication during Political Crisis: Thematic Content Anal

http://dx.doi.org/10.31703/gmcr.2024(IX-III).11
10.31703/gmcr.2024(IX-III).11      Published : Sep 2024

Abstract

    Steering away from the Global North, this research focuses on Pakistan's dynamic and crisis-ridden political landscape. It specifically examines the intricate realm of populist and crisis communication strategies used by key political figures during the critical no-confidence vote of 2022. Through thematic content analysis of the speeches of prominent politicians—Imran Khan, Maryam Nawaz, an... Details

    Crisis Communication, Pakistan, Political Communication. Populist Communication, Thematic Content Analysis

    (1) Jibran Zeb
    Lecturer, Riphah Institute of Media Studies, Riphah International University, Islamabad, Pakistan.
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12 - The Role of Media in Pakistan’s Political Landscape: A Critical Analysis

http://dx.doi.org/10.31703/gmcr.2024(IX-III).12
10.31703/gmcr.2024(IX-III).12      Published : Sep 2024

Abstract

    This article looks at media's role in the political landscape of Pakistan, and how it has shaped political narratives and governed. It examines the contribution of the media to the strengthening of democracy, with a focus on the electoral processes as well as public accountability, and, equally, the role of the media under martial law regimes where freedom of expression was severely curtailed. The... Details

    Media, Politics, Democracy, Governance, Political Awareness, Martial Law Regimes

    (1) Muneeba Shahid
    PhD Scholar, Department of Politics and IR, International Islamic University Islamabad, Pakistan.
    (2) Ammad Ashraf
    Lecturer, Department of Pakistan Studies, National University of Modern Languages, Mirpur, AJ&K. Pakistan.
    (3) Nida Nisar
    Lecturer, Department of Sociology, Mirpur University of Science and Technology, AJ&K, Pakistan.
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13 - The Effects of Digital Media on Mental Health and Psychological Wellbeing of You

http://dx.doi.org/10.31703/gmcr.2024(IX-III).13
10.31703/gmcr.2024(IX-III).13      Published : Sep 2024

Abstract

    There is growing concern about its detrimental effects, especially on behavior, attention, psychological well-being, and mental health. The positive facets of flourishing and well-being are the main emphasis of this research work. Recent findings on brain activity and neurochemical pathways are discussed, along with an analysis of the mental health of psychological well-being. This study uses the ... Details

    Digital Media, Youth, Attention Span, Mental Health, Smartphones, Social Behavior, Longitudinal Research

    (1) Muhammad Bilal
    Assistant Registrar, National Defense University (NDU), Islamabad, Pakistan.
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