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Volume-V

, Issue-III

(SUMMER 2020)

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01 - Reporting Sino-Indian Border Conflict Through Peace Journalism Approach

http://dx.doi.org/10.31703/gmcr.2020(V-III).01
10.31703/gmcr.2020(V-III).01      Published : Sep 2020

Abstract

    The study attempts to analyze the coverage of recent Sino-Indian border conflict through peace and war journalism along with understanding how peace journalism ideals can be translated into conflict reporting. The descriptive analysis of news stories published from May 5, 2020, to October 5, 2020, in the mainstream contemporary English press of China (China Daily and Global Times) and India (Times... Details

    Sino-Indian Border Conflict, Ladakh Conflict, Peace Journalism, War Journalism, Chines Press, Indian Press

    (1) Haseeb Ur Rehman Warrich
    Assistant Professor, Department of Arts & Media, Foundation University, Islamabad, Pakistan.
    (2) Rooh Ul Amin Khan
    Assistant Professor, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
    (3) Salma Umber
    Assistant Professor, Department of Mass Communication, Govt College University Faisalabad, Punjab, Pakistan.
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02 - Women, Culture and Television in Pakistan: A Cross Sectional Study

http://dx.doi.org/10.31703/gmcr.2020(V-III).02
10.31703/gmcr.2020(V-III).02      Published : Sep 2020

Abstract

    The basic goal of this study was to discover the cultural effects of television on women television viewers. The findings of the research study indicated the respondents' viewpoint. The majority was agreed to the point of view that television is the best source for new dress designs and dressing trends, and they also agreed that due to television exposure dressing style has been changed. Most of t... Details

    Television, Media, Effects, Culture, Women

    (1) Malik Adnan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Babrak Niaz
    Assistant Professor, Department of Media Studies, University of Balochistan, Quetta, Pakistan.
    (3) Sadaf Irtaza
    Assistant Professor, Department of Media Studies, University of Balochistan, Quetta, Pakistan.
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03 - The Influence of Advertisements on Adoption of Family Planning Methods in Pakist

http://dx.doi.org/10.31703/gmcr.2020(V-III).03
10.31703/gmcr.2020(V-III).03      Published : Sep 2020

Abstract

    Despite government measures to control the birth rate in Pakistan and spreading awareness about family planning through advertisements, the Pakistani population growth rate is still high. Pakistan Electronic Media Regulatory Authority (PEMRA) banned advertisements of contraceptives because of the complaints and pressure of a religious section of society. The main objective of this study is to inve... Details

    Advertisements, Family Planning, Behavioral Intention.

    (1) Abdul Rehman Madni
    Lecturer, Department of Communication and Media Studies, University of Sargodha, Sargodha, Punjab, Pakistan.
    (2) Ashraf Iqbal
    In charge/Assistant Professor, Department of Mass Communication, GC University, Faisalabad, Punjab, Pakistan.
    (3) Zaheer Ud Din Babar
    Lecturer, Department of Mass Communication, NUML, Lahore, Pakistan.
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04 - A Corpus Assisted Comparative Study of Metadiscourse Markers in Opinion Articles

http://dx.doi.org/10.31703/gmcr.2020(V-III).04
10.31703/gmcr.2020(V-III).04      Published : Sep 2020

Abstract

    Writers often use metadiscourse markers to express their messages compellingly and persuasively. The current research explores the frequency of metadiscourse markers in Pakistani and American Newspapers using corpus linguistics methods. Opinion articles from both The News and The USA Today were collected, cleaned, and analyzed using the AntConc software. The primary focus of the research was on tw... Details

    Metadiscourse Markers, The USA Today, The News, Booster, Hedges

    (1) Athar Rashid
    Assistant Professor, Department of Governance & Public Policy, National University of Modern Languages, Islamabad, Pakistan.
    (2) Arshad Ali
    Assistant Professor, Department of English, National University of Modern Languages, Islamabad, Pakistan.
    (3) Shahid Abbas
    Lecturer, Department of English, University of Sargodha, Punjab, Pakistan.
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05 - Strategies and Persuasive Appeals in the Public Service Messages about Health Is

http://dx.doi.org/10.31703/gmcr.2020(V-III).05
10.31703/gmcr.2020(V-III).05      Published : Sep 2020

Abstract

    The study analyses strategies and persuasive appeals in the public service messages aired on Pakistani TV channels during 2016-2018, that measures the effects of PSMs on audience behaviour. The PSMs fails to deliver messages due to dissimilar socio-economic backdrop and scope of the audience understanding. The purposive sampling of six selected PSM is on the bases of health themed PSM's. Objective... Details

    PSM, Health Issues, Audience Behaviour, Key Strategies, Persuasive Appeal

    (1) Qaisar Khan
    Senior Assistant Professor, Bahria University Islamabad, Pakistan.
    (2) Syed Inam Ur Rahman
    Assistant Professor, Department of Media and Communication Studues, Internatiinal Islamic University, Islamabad, Pakistan.
    (3) Amna Nudrat
    MS Researc Scholar, Department of Media and Communication Studies, Bahria University, Islamabad, Pakistan.
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06 - Exploring the Idea of Secularism among Media Students

http://dx.doi.org/10.31703/gmcr.2020(V-III).06
10.31703/gmcr.2020(V-III).06      Published : Sep 2020

Abstract

    Secularism is the most misunderstood and misconstrued term. The study analyses the comprehension of the concept of secularism in the minds of youth in Pakistan. A brief survey was conducted among 200 media students in a public university, and four focus groups were conducted to explore their understanding of secularism and its relationship with Islam. The survey was comprised of straight forward t... Details

    Secularism, Media Students, Religion, Islam

    (1) Ifra Iftikhar
    Associate Professor, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan.
    (2) Irem Sultana
    Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Rao Shahid Mahmood Khan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.
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07 - Impact of Music on Vocally Expressed Emotions and Moods in Nostalgia

http://dx.doi.org/10.31703/gmcr.2020(V-III).07
10.31703/gmcr.2020(V-III).07      Published : Sep 2020

Abstract

    The impetus of this research work is to study the impact of musical therapy and songs to excite the human emotion with respect to the past memory. At the primitive music history, music was the tool of entertainment and was in the access of elite class only. But now a day it is in the access of every hand in the form of mobile music player. This will figure out the role of music in our life with re... Details

    Music Therapy, Mixed Emotion, Nostalgia, Remixing of Songs, Emotion Trigger, Mood Changer

    (1) Ashraf Iqbal
    Incharge, Department of Mass Communication, Government College University Faisalabad, Punjab, Pakistan.
    (2) Umia Gul
    MPhil Scholar, Government College University Faisalabad, Punjab, Pakistan.
    (3) Noorulain Nasir
    Lecturer, SMCS, UMT, Lahore, Punjab, Pakistan.
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08 - Exploring Transgender's Representation, Perceptions and Experiences: An Analytic

http://dx.doi.org/10.31703/gmcr.2020(V-III).08
10.31703/gmcr.2020(V-III).08      Published : Sep 2020

Abstract

    The study attempts to analyze the portrayal of transgender in Bollywood movies and also explored viewpoints of transgender's regarding their representation in selected Bollywood movies. The study focused on them with reference to their problems and challenges. Queer and framing theories provide theoretical implications for the study. The queer theory implies that media content establishes the iden... Details

    Media Representations, Transgender's Experiences, Bollywood Movies

    (1) Zaeem Yasin
    Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore Punjab, Pakistan.
    (2) Sumera Batool
    Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore Punjab, Pakistan.
    (3) Iqra Naseer
    MS Mass Communication, Department of Mass Communication, Lahore College for Women University, Lahore Punjab, Pakistan.
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09 - Agenda-Building Function of Twitter: Exploring Rehashing of Political Tweets in

http://dx.doi.org/10.31703/gmcr.2020(V-III).09
10.31703/gmcr.2020(V-III).09      Published : Sep 2020

Abstract

    Twitter has become a podium of political communication in the last decade. This study examines the intermedia agenda-setting effects between traditional mainstream media and Twitter on political tweets. For this study, the tweets of three prominent politicians of Pakistan and their intermedia agenda-setting effects on television channels PTV News, Geo News and ARY News were analyzed. Based on cont... Details

    Twitter, Inter-Media Agenda Setting, News Media, Political Tweets, Exclusive

    (1) Shahid Hussain
    Assistant Professor, Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan.
    (2) Farrukh Shahzad
    Assistant Professor, Department of Media Studies, Bahria University, Islamabad, Pakistan.
    (3) Mazhar Hussain
    Department of Mass Communication, Allama Iqbal Open University, Islamabad, Pakistan.
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10 - The Use of Symbols (Emoticons) in Social Media: A Shift of Language from Words t

http://dx.doi.org/10.31703/gmcr.2020(V-III).10
10.31703/gmcr.2020(V-III).10      Published : Sep 2020

Abstract

    Emojis is the fast-growing language in the world, attracting viewers and has a great impact on their minds. This research aims at exploring how the use of emoticons leads to the emergence of a new universal language preferred by youth, thus, inviting a shift from words to other symbols. This study is proceeding from a quantitative survey analysis of the international students at Eastern Mediterran... Details

    Emojis use, Communication Context, Emoticons, Symbols, University Students

    (1) Liaqat Iqbal
    Assistant Professor, Department of English, Abdul Wali Khan University Mardan, KP, Pakistan.
    (2) Farhad Safi
    Assistant Professor, Department of Journalism and Mass Communication, Abdul Wali Khan University Mardan, KP, Pakistan.
    (3) Irfan Ullah
    Assistant Professor, Department of English, Abdul Wali Khan University Mardan, KP, Pakistan.
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11 - Effects of Turkish Dramas on the Youth of South Punjab

http://dx.doi.org/10.31703/gmcr.2020(V-III).11
10.31703/gmcr.2020(V-III).11      Published : Sep 2020

Abstract

    Dramas have played a vital role in terms of building stereotypical images of the roles different individuals have in society. These stereotypes often have a direct impact on society as individuals see through these images while deciding the good and bad of the society. In a recent development, Turkish dramas have gained huge popularity as an alternative medium of entrainment in Pakistan. However, ... Details

    Turkish Dramas, Pakistani Dramas, Youth, South Punjab, Drama Effects

    (1) Muhammad Rehan
    Ph.D. Scholar, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.
    (2) Zubair Shafiq
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.
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12 - Projection of Blasphemy Cases in Pakistani Media

http://dx.doi.org/10.31703/gmcr.2020(V-III).12
10.31703/gmcr.2020(V-III).12      Published : Sep 2020

Abstract

    The allegation of blasphemy in our society faces violent reactions by the masses and it is generally due to a lack of knowledge about legislation concerning blasphemy in the country. In Pakistan since the introduction of blasphemy law in the country from 1986 to 2010, over 1274 individuals were charged with blasphemy allegation and alarmingly over 51 were killed either before the completion of the... Details

    Blasphemy, Role of Media, Legislation

    (1) Aemen Khalid
    Assistant Professor, Department of Mass Communication, Lahore Garrison University Lahore, Punjab, Pakistan.
    (2) Muhammad Arif Saeed
    Lecturer, Department of Law, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (3) Mian Saeed Ahmad
    Assistant Professor, Department of Pakistan Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
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13 - Propaganda and Lobbying against the Future Prospect of Pakistan: Causes, effects

http://dx.doi.org/10.31703/gmcr.2020(V-III).13
10.31703/gmcr.2020(V-III).13      Published : Sep 2020

Abstract

    The concept of propaganda and lobbying is not new to researchers. Historically, propaganda was used by many states to manipulate policies in their own favors and to oppose the other states. During WW1, WW2 and the Cold war, media was used as a propaganda tool to demoralize opponents. Gradually lobbying was initiated as foreign policy tools. Like Israel, Saudi Arabia and Russia was the most powerfu... Details

    Propaganda, Lobbying, Implications, Conflict

    (1) Shabnam Gul
    In-charge, Department of International Relations, Lahore College for Women University, Lahore, Punjab, Pakistan.
    (2) Muhammad Faizan Asghar
    M. Phil Peace and Counter Terrorism Studies, Minhaj University Lahore, Punjab, Pakistan.
    (3) Poshmala Nadeem
    MS Peace and Conflict, National University of Sciences & Technology, Islamabad, Pakistan.
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16 - Thematic Analysis of the Editorials of Pakistani Print Media during the General

http://dx.doi.org/10.31703/gmcr.2020(V-III).16
10.31703/gmcr.2020(V-III).16      Published : Sep 2020

Abstract

    Print media has been a major source of information for people across the globe. It has played a vital role in every field of life by highlighting issues and promoting positive images. Likewise, its role in the elections cannot be ignored. The current study investigates the topic of discussion in the editorials. Public issues were discussed, the frequency of supported political parties and the diff... Details

    Media Framing; Political Communication, Election Campaigns, Print Media, Newspapers

    (1) Riaz Ahmad
    PhD Scholar of Information and Communication Sciences, Université de Lille, France.
    (2) Bin Yamin Khan
    Lecture at Department of Communication and Media Studies, Hazara University Mansehra, KP, Pakistan.
    (3) Widad Mustafa El Hadi
    Professor of Information and Communication Sciences, Université de Lille, France.
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