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Volume-IX

, Issue-I

(WINTER 2024)

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01 - Political and Public Discourse in the backdrop of 'Regime Change' in Pakistan (2

http://dx.doi.org/10.31703/gmcr.2024(IX-I).01
10.31703/gmcr.2024(IX-I).01      Published : Mar 2024

Abstract

    In today’s day and age, the social media platforms like Facebook and Twitter have converted a rather conventionally one way ‘political communication’ process into an effective and influential two-way communication process. This two-way communication process has an impact on the political communication phenomenon all around the world. Bearing in mind this aspect the researcher has... Details

    Political Discourse, Public Discourse, Political Communication, Social Media, Facebook, Twitter, Thematic Analysis, Framing

    (1) Naseer Ahmed
    MS Scholar, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
    (2) Muhammad Junaid Ghauri
    Lecturer, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
    (3) Syed Abid Ali Bukhari
    PhD Scholar, Department of Media Studies, the Islamia University of Bahawalpur, Punjab, Pakistan.
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02 - Representation of Social Actors in US Egress from Afghanistan: A Critical Discou

http://dx.doi.org/10.31703/gmcr.2024(IX-I).02
10.31703/gmcr.2024(IX-I).02      Published : Mar 2024

Abstract

    Media through discursive representation as contended by Van Leeuwen (2008) shapes the identity of the participants positively or negatively by their purposeful inclusion or exclusion in a text to gain desired results. Hence, readers' sympathy, cooperation, acceptance or rejection, contempt, and criticism primarily depend on how a social actor (Henceforth SA) has been represented. The objective of ... Details

    Representation, Social Actors, Exclusion, Suppression, Inclusion, Participation, the Afghan government, Afghan army, US government, US army

    (1) Iftikhar Ahmad
    Professor, Department of English, Federal Government Liaquat Ali Degree College, Rawalpindi, Pakistan.
    (2) Saadia Fatima
    Assistant Professor, Department of Modern Languages, Al Zahra College for Women, Muscat, Oman.
    (3) Saira Khan
    Assistant Professor, Department of Modern Languages, Al Zahra College for Women, Muscat, Oman.
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03 - Narrative Building by Baloch Separatist on X: A Thematic Analysis

http://dx.doi.org/10.31703/gmcr.2024(IX-I).03
10.31703/gmcr.2024(IX-I).03      Published : Mar 2024

Abstract

    This research investigates the techniques applied to X by Baloch social media activists associated with separatist ideology. In this era of technology, 5th generation warfare is believed to create more ripples. This study analyses how particular issues are highlighted using tools of 5th-generation warfare for building desired narratives. Qualitative content analysis is adopted for this research. C... Details

    Narrative Building, X, Bloch Separatists, Thematic Analysis, Framing Theory

    (1) Mahwish Inam
    Mphil Scholar, Department of Arts and Media, Foundation University, Rawalpindi, Pakistan.
    (2) Muhammad Ashfaq
    Senior Assistant Professor, Department of Media Studies, Bahria University, Karachi, Sindh, Pakistan.
    (3) Sajjad Ali
    Department of Journalism & Mass Communication, University of Malakand, KP, Pakistan.
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04 - The Impact of Private Television Crime Shows on Youth: Examining the Link Betwee

http://dx.doi.org/10.31703/gmcr.2024(IX-I).04
10.31703/gmcr.2024(IX-I).04      Published : Mar 2024

Abstract

    The research paper investigates variation in the prevalence and distribution of ‘voice’ in the spoken (presentations/interviews) and written (essays/midterm exam scripts) academic registers of BS English students of Khyber Pakhtunkhwa province and the relation of this variation to the situational circumstances of the concerned registers. The learner corpus was constructed. The data was... Details

    Corpus, Spoken Registers, Written Registers, Situational Context, Voice

    (1) Bilal Ahmad
    Lecturer, Department of Journalism, Govt Guru Nanak Graduate College Nankana Sahib, Punjab, Pakistan.
    (2) Muhammad Irfan Ali
    Assistant Professor, Department of Political Science and International Relations, University of Central Punjab, Lahore, Punjab, Pakistan.
    (3) Ali Ashraf
    Assistant professor, Faculty of media and Mass communication, University of Central Punjab, Lahore, Punjab, Pakistan.
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05 - Female Models of TV Fashion Commercials Promote Modern Lifestyle to Young Female

http://dx.doi.org/10.31703/gmcr.2024(IX-I).05
10.31703/gmcr.2024(IX-I).05      Published : Mar 2024

Abstract

    This study is about how TV commercials and their fashion elements affect, how women are shown. The current study looks at how people look up to their favourite TV commercial actress and how they want to be like her in terms of style and personality. Employing quantitative survey responses from 360 women who usually watch fashion commercials on TV. The data show that hairstyles, makeup, and the clo... Details

    Fashion TV Commercials, modern lifestyles, female college students, models, actors and actresses

    (1) Ch. Aqeel Ashraf
    Assistant Professor, Department of Journalism, Government Graduate College Model Town for Boys Lahore, Punjab, Pakistan.
    (2) Saba Sultana
    Lecturer, Department of Mass Communication & Media, University of Narowal, Punjab, Pakistan.
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06 - Showcasing Women's Empowerment through Media Outlets of Pakistan

http://dx.doi.org/10.31703/gmcr.2024(IX-I).06
10.31703/gmcr.2024(IX-I).06      Published : Mar 2024

Abstract

    The role of media in promoting women's empowerment is crucial, especially in Pakistan where media is considered the fourth pillar of democracy. This research explores the transformative potential of media in advancing women's empowerment in Pakistan, acknowledging its role in amplifying women's voices and addressing societal norms. Despite the country's linguistic, religious, and cultural diversit... Details

    Women's empowerment, Cultural Diversity, Social Change, Media Outlets, Media Campaign

    (1) Nasir Khan
    PhD, Faculty of Media & Communication Studies, University of the Central Punjab, Lahore, Punjab, Pakistan.
    (2) Faisal Aziz
    Lecturer, Department of Communication and Media Studies, University of Sargodha, Punjab, Pakistan.
    (3) Muhammad Jawed Aslam
    Associate Professor, School of Media and Communication Studies University of Management & Technology, Lahore, Punjab, Pakistan.
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07 - Daydreaming and Self-regulation among Fashion Designer Students: The Mediating R

http://dx.doi.org/10.31703/gmcr.2024(IX-I).07
10.31703/gmcr.2024(IX-I).07      Published : Mar 2024

Abstract

    This research was done to explore the relationship between adaptive daydreaming, creativity, and self-regulation among fashion design students. The study also explored the mediating role of creativity between adaptive daydreaming and self-regulation. The sampling was purposive for the collection of data. A sample (N=200) was collected from students of fashion designing from different universities.... Details

    Adaptive Daydreaming, Maladaptive Daydreaming, Creativity, Self- Regulation

    (1) Muhammad Jawad Nasir Malik
    PhD Scholar, Superior University, Lahore Punjab, Pakistan.
    (2) Zarghuna Naseem
    Assistant Professor & Chairperson, Department of Psychology, Lahore Garrison University, Lahore, Punjab, Pakistan.
    (3) Nimra Hanif
    MS, Department of Psychology, Lahore Garrison University, Lahore, Punjab, Pakistan.
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08 - Academic Barriers of Students with Hearing Impairment at the Undergraduate Level

http://dx.doi.org/10.31703/gmcr.2024(IX-I).08
10.31703/gmcr.2024(IX-I).08      Published : Mar 2024

Abstract

    This study addresses the academic barriers of students with hearing impairment at a private institution. A competent generation depends on education; however, SWHI has particular hurdles in getting higher education. Communication, socialization, curriculum, instructions, learning, and support services are examined as significant factors in academic performance. The census-sampled research examines... Details

    Academic Barriers, Communication, Social Education, Sign Language Interpreters, Socialization, Support Services, Students with Hearing Impairment (SWHI), Higher Education Curriculum Adaptation.

    (1) Faisal Amjad
    MPhil Scholar, Department of Education, University of Management and Technology, Lahore, Punjab, Pakistan.
    (2) Almas Shoaib
    Assistant Professor, Department of Education, University of Management and Technology, Lahore, Punjab, Pakistan.
    (3) Abdul Qudoos
    P.hD. Scholar, Department of Special Education, University of Education, Township Campus, Lahore, Punjab, Pakistan.
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09 - Analyzing the Coverage of Environment News in Major Newspapers of Sindh Pakistan

http://dx.doi.org/10.31703/gmcr.2024(IX-I).09
10.31703/gmcr.2024(IX-I).09      Published : Mar 2024

Abstract

    The environment is the existing all living and non-living things surrounding us. The environment exists in both living and non-living matters. The environment is made up of ecology, chemicals, biological material, and other natural atmospheres. When we discuss the environment, we are referring to the many connections that exist between the bio-network and non-living entities. These connections are... Details

    Environmental Journalism, Climate Reporting, News Coverage, Print Media.

    (1) Ghulam Shabir Arain
    MPhil, Department of Mass Communication, University of Sindh, Jamshoro, Sindh, Pakistan.
    (2) Dastar Ali Chandio
    Lecturer, Department of Media & Communication, Shaheed Benazir Bhutto University Shaheed Benazirabad, Sindh, Pakistan.
    (3) Yasir Ali Kalhoro
    MS, Department of Media, IQRA University Karachi, Sindh, Pakistan.
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10 - Usage of TikTok for Political Communication: A Systematic Literature Review

http://dx.doi.org/10.31703/gmcr.2024(IX-I).10
10.31703/gmcr.2024(IX-I).10      Published : Mar 2024

Abstract

    The onset of the Internet era and the digitalization of the past 20 years have reshaped political communication. Social networking sites have become a tools of political parties, candidates for various highest authorities, voters, civil society institutions, and the media. TikTok has also recently entered the world of politics, media, and election campaigns.The use of this app has spread in politi... Details

    Political Communication; Election Campaigns; Social Media Platforms; TikTok; Political Parties, Youth.

    (1) Mukhtiar Ali
    PhD Scholar, Department of Media and Communication Studies, University of Sindh, Jamshor, Sindh, Pakistan.
    (2) Fozia Soomro
    PhD Scholar, Department of Media and Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan.
    (3) Abdul Razzaque Chhachhar
    Assistant Professor, Department of Media and Communication Studies, University of Sindh, Jamshoro, Sindh, Pakistan.
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11 - Body Image Satisfaction and Eating Habits of the Students: A Case Study of the F

http://dx.doi.org/10.31703/gmcr.2024(IX-I).11
10.31703/gmcr.2024(IX-I).11      Published : Mar 2024

Abstract

    This study is conducted to investigate Facebook usage and its relation to the perception of male and female university students about their body image satisfaction and goals. The major findings were to explore the differences, relationships, and predictability of Facebook usage, eating habits, exercising habits, and physical fitness goals of students. Using the uses and gratification theory, the r... Details

    Perception of Students, Active Users, Eating Habits, Physical Fitness Goals, Facebook

    (1) Asma
    LL.M. Scholar, Department of LawSuperior University Lahore, Punjab, Pakistan.
    (2) Bakht Munir
    Lecturer, Institute of languages and linguistics, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Shahzad Khalid
    Director Legal / Senior Vice Principal, Department of Law, Superior University, Lahore.
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12 - Cartoons: Source of Construction or Destruction?

http://dx.doi.org/10.31703/gmcr.2024(IX-I).12
10.31703/gmcr.2024(IX-I).12      Published : Mar 2024

Abstract

    The current study deals with the ramifications of cartoons on children's behavior, burgeoning, personality development, and learning processes. The focus was on the role of cartoons in the development of constructive or destructive cognition and behavioral changes. The study was conducted in Multan- a developing city in Pakistan- by using a mixed approach. Data has been analyzed in an explanatory ... Details

    Cartoons, Cognition, Behavior, Construction, Destruction, Gender, Dream World

    (1) Altaf Ghani
    Assistant Professor, Institute of Social and Cultural Studies, Bahuddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Dur e Sadaf
    Visiting Lecturer, Institute of Social and Cultural Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (3) Shagufta Hamid Ali
    Lecturer, Department of Anthropology, Islamia University, Bahawalpur, Punjab, Pakistan.
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13 - Children's Content Exposure and Academic Performance: A Quantitative Study to Ex

http://dx.doi.org/10.31703/gmcr.2024(IX-I).13
10.31703/gmcr.2024(IX-I).13      Published : Mar 2024

Abstract

    This research delves into investigating the impact of children's TV content exposure on the academic performance of children through parental perceptions. It has also examined the moderating role that a mother's education and occupation, family setup, and income have in the association between school-age children's academic performance and content exposure. Parents' perceptions about the impact of... Details

    Content Exposure, Academic Performance, Parental Perceptions, Mother's Education and Occupation, Family Income, and Setup

    (1) Muniba Fatima Zahra
    Assistant Professor, Department of Media and Communication Studies, Government College University, Lahore, Punjab, Pakistan.
    (2) Ali Ashraf
    Assistant Professor, Faculty of Media and Mass Communication, University of Central Punjab, Lahore, Punjab, Pakistan.
    (3) Muhammad Irfan Ali
    Assistant Professor, Department of Political Science and International Relations, University of Central Punjab, Lahore, Punjab, Pakistan.
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14 - Gaming Addiction: Investigation of Motivation to Play PUBG Game

http://dx.doi.org/10.31703/gmcr.2024(IX-I).14
10.31703/gmcr.2024(IX-I).14      Published : Mar 2024

Abstract

    American Psychiatric Association (APA) states that gaming addiction is an irresistible and compulsive drive by a person to be involved in a video game. We are going to find out what is the motive of a PUBG player to play for the game. This involves two hypotheses of the study. One is about whether religiosity level has any relationship with gaming addiction or not. The other is about motivation to... Details

    Players Unknown Battle Ground, Gaming Addiction, Motivation Level, Religiosity

    (1) Ali Hassan
    Lecturer, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Sadaf Irtaza
    Assistant Professor, Department of Media Studies, University of Balochistan, Quetta, Balochistan, Pakistan.
    (3) Tayyaba Latif
    Lecturer, Department of Media and Communication Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
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15 - Examining Framing Strategies in Health Vodcasts about Genetic Diseases and Pre-M

http://dx.doi.org/10.31703/gmcr.2024(IX-I).15
10.31703/gmcr.2024(IX-I).15      Published : Mar 2024

Abstract

    This research delves into the evolving strategies for effectively communicating genetic information. Specifically, it explores health communication strategies as tools for enhancing health literacy. With the burgeoning role of digital media in disseminating public service messages, there is a growing emphasis on digital journalistic practices within health Vodcasts. However, despite the potential ... Details

    Health Vodcasts, Health Frames, Journalistic health practices, Genetic Disorders, Pre-Marital Screening

    (1) Faryal Sohail
    PhD Scholar, Institute of Media & Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
    (2) Hassan Raza Syed
    Associate Professor, Institute of Media and Communication Studies, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
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