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Volume-I

, Issue-I

(FALL 2016)

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01 - Content Analysis of Pre-Election 2013 Political Campaign on Pakistani TV Channel

http://dx.doi.org/10.31703/gmcr.2016(I-I).01
10.31703/gmcr.2016(I-I).01
Published : Dec 2016

Abstract

    This research categorizes treatment model of political parties in of agenda setting and framing perspective in major TV news channels in Pakistan before the elections of May 2013. The prime time (7-11pm) of these channels for one month was selected for supervising, examining and organizing determinations of coverage of general elections by news channels in under the code of conduct and procedure o... Details

    Political Communication, Political Campaign, Pakistani Channel

    (1) Saima Andleeb
    Student, International Islamic University, Islamabad, Pakistan.
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02 - Television Advertisement as Source of Creating Body Dissatisfaction among Female

http://dx.doi.org/10.31703/gmcr.2016(I-I).02
10.31703/gmcr.2016(I-I).02
Published : Dec 2016

Abstract

    The present study explores the impact of television advertisements on females' attitude formation toward their body. The present study is a cross sectional survey of 300 female respondent from educational institutes. Overall findings show that television advertisements are significantly consumed as source of getting information about products, services and ideas. Finding also endorses that females... Details

    Television, Advertisement, Dissatisfaction, Female Viewers, Media

    (1) Neelam Zahir
    Lecturer, Department of Media Studies, Woman University Swabi, KP, Pakistan.
    (2) Abdul Rehman Qaisar
    Assistant Professor, Department of Journalism and Mass Communication, University of Sargodha, Punjab, Pakistan.
    (3) Majid Ul Ghafar
    Assistant Professor, Department of Communication and Media Studies, Hazara University Mansehra, KP, Pakistan.
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03 - Comparative Study of Editorials of Daily Dawn and Daily the News International R

http://dx.doi.org/10.31703/gmcr.2016(I-I).03
10.31703/gmcr.2016(I-I).03
Published : Dec 2016

Abstract

    This research investigates the editorial coverage of two elite newspapers of Pakistan; Daily the News International and Daily Dawn regarding electricity crisis in Pakistan from June 2010 to May 2011. For this research study, 49 editorials were studied, comprised 648 sentences. Twenty-two editorials (291 sentences) in Daily Dawn and 27 editorials (357 sentences) published in Daily the News Internat... Details

    Comparison, Coverage, Crisis, Electricity, Newspapers

    (1) Muhammad Ahmad Nawaz
    PhD scholar, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Sajjad Ali
    Lecturer, Department of Media and Communication Studies, University of Swat, Swat, KP, Pakistan.
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04 - News Coverage of Child Labor Issue in Pakistani Press: A Comparative Analysis of

http://dx.doi.org/10.31703/gmcr.2016(I-I).04
10.31703/gmcr.2016(I-I).04
Published : Dec 2016

Abstract

    The aim of this research was to evaluate child labor issue in the news coverage of in mainstream Pakistani press. The study also examined the news about awareness and education of the public towards the child labor issue. Quantitative content analysis was done for collection of data. A comparative study was conducted, where the news of the front and back page of the daily Dawn (English) and daily ... Details

    Child labor, Daily Dawn, Daily Jung

    (1) Adnan Ali
    Student, Department of Media and Communication Studies, University of Swat, KP, Pakistan.
    (2) Arshad Rehman
    Student, Department of Media and Communication Studies, University of Swat, KP, Pakistan.
    (3) Khayam Hassan
    Visiting Lecturer, Department of Media and Communication Studies, University of Swat, KP, Pakistan.
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05 - Assessing the Media Literacy amongst the Students of University of Swat

http://dx.doi.org/10.31703/gmcr.2016(I-I).05
10.31703/gmcr.2016(I-I).05
Published : Dec 2016

Abstract

    This research assesses the level of media literacy among the students studying at the University of Swat because understanding media messages is important in this era of advanced communication and swift media. This research collects data through a questionnaire randomly from 210 students, where the response rate remained 94 percent as 117 respondents were and 89 respondents were female from the Un... Details

    Media Literacy, Assessing, Moderate, Proficient

    (1) Waqar Ahmad
    Lecturer, Department of Media & Communication Studies, University of Swat, KP, Pakistan.
    (2) Sulaiman Khan
    Graduate Student, Department of Media & Communication Studies, University of Swat, KP, Pakistan.
    (3) Khayam Hassan
    Lecturer, Department of Media & Communication Studies, University of Swat, KP, Pakistan.
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